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For Companies At a Glance
- Tasks: Drive sales and brand visibility across London’s premium bars and restaurants.
- Company: Fast-growing premium spirits brand with strong cultural relevance.
- Benefits: Up to £60,000 salary, performance bonus, and career progression.
- Why this job: Take ownership of a high-quality brand and make a real impact.
- Qualifications: Proven sales experience in spirits or premium FMCG with a strong network.
- Other info: Enjoy high autonomy and the chance to scale a global brand.
The predicted salary is between 43200 - 72000 £ per year.
Location: London (hybrid, with regular on-trade and trade visits)
Salary: Up to £60,000 base + performance bonus + benefits
The Opportunity
An established, fast-growing premium spirits brand is seeking a commercially sharp Sales Manager to lead and expand its presence across London. This is a rare opportunity to take ownership of a high-quality, design-led brand with strong cultural relevance, genuine craft credentials, and ambitious growth plans in the UK and internationally. You’ll operate at the intersection of premium on-trade, selective off-trade, and brand-led sales — with real autonomy, visibility, and influence.
The Role
You will be responsible for driving distribution, revenue growth, and brand visibility across London, working closely with key on-trade accounts, distributors, and internal stakeholders. This is a hands-on, field-focused role suited to someone who enjoys building accounts from the ground up while thinking strategically about long-term brand equity.
What You’ll Be Doing
- Owning and delivering sales targets across London
- Winning new business within premium bars, restaurants, and select retail
- Developing and managing key account relationships and commercial plans
- Acting as a brand ambassador in the market
- Securing menu listings, activations, tastings, and staff training
- Working closely with distributors to maximise coverage and execution
- Collaborating with marketing to ensure consistent brand presence in trade
- Feeding market insights back into commercial and brand strategy
Who This Is For
You’ll likely be someone who:
- Has proven sales experience within spirits, wine, or premium FMCG
- Brings a strong London on-trade network
- Has consistently met or exceeded sales targets
- Is confident, credible, and comfortable influencing senior trade partners
- Thrives in an entrepreneurial, fast-growth environment
- Cares deeply about brand, quality, and storytelling, not just volume
- Experience with premium or craft spirits and distributor-led models is a strong advantage.
What’s On Offer
Salary up to £60,000 (DOE) Performance-related bonus and benefits High autonomy and genuine ownership of a key market Opportunity to help scale a premium brand with global ambition Long-term career progression as the business expands
Interested? Apply directly or reach out in confidence to learn more.
Sales Manager – Premium Spirits (London) employer: Serenity Recruitment Group
Contact Detail:
Serenity Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager – Premium Spirits (London)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, or even local bars where you can meet potential employers or key players in the premium spirits scene. Remember, it’s all about who you know!
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with hiring managers or during interviews, make sure to express your love for premium spirits and how you can contribute to their growth. Authenticity goes a long way!
✨Tip Number 3
Prepare for those tricky questions! Think about how you can demonstrate your sales achievements and your strategic thinking. Use real examples from your past experiences to show how you’ve driven revenue and built relationships.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to reach out directly.
We think you need these skills to ace Sales Manager – Premium Spirits (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your experience in the spirits or premium FMCG sector, and don’t forget to showcase your sales achievements. We want to see how you’ve driven revenue growth and built key relationships!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about premium spirits and how your background aligns with our brand’s values. Be genuine and let your personality come through – we love a good story!
Showcase Your Network: Since this role requires a strong London on-trade network, make sure to mention any relevant connections you have. Whether it’s bars, restaurants, or distributors, we want to know how you can leverage your relationships to drive our brand forward.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen and ready to take the next step in your career!
How to prepare for a job interview at Serenity Recruitment Group
✨Know Your Spirits
Make sure you brush up on your knowledge of premium spirits, especially those the company offers. Be ready to discuss their unique qualities and how they stand out in the market. This will show your genuine interest and expertise in the field.
✨Network Like a Pro
Since this role requires a strong London on-trade network, think about who you know in the industry. Prepare to share relevant connections or experiences that demonstrate your ability to build relationships and drive sales in premium bars and restaurants.
✨Showcase Your Sales Success
Be ready to talk about your past sales achievements, particularly in the spirits or premium FMCG sectors. Use specific examples where you've met or exceeded targets, and explain the strategies you used to achieve them. Numbers speak volumes!
✨Emphasise Brand Passion
This role is all about brand storytelling and quality. Make sure to convey your passion for the brand and its values during the interview. Discuss how you can contribute to building brand equity and visibility in the market, showing that you care about more than just sales volume.
