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- Tasks: Drive brand development and execute marketing strategies to boost engagement.
- Company: +impact is a purpose-driven consultancy within Serco, focused on public sector challenges.
- Benefits: Competitive salary, career growth opportunities, and global mobility support.
- Why this job: Join a dynamic team making a real impact in sustainable consulting.
- Qualifications: Experience in B2B marketing, strong content creation skills, and digital marketing expertise required.
- Other info: Be part of a diverse and inclusive organization committed to innovation.
The predicted salary is between 50000 - 60000 £ per year.
Select how often (in days) to receive an alert:
£58,000 – £68,000 per annum (depending on experience)
+impact is seeking a strategic and hands-on marketing professional to drive brand development, thought leadership, and market engagement. As Marketing & Communications Manager, you will be responsible for amplifying the +impact brand, executing marketing strategies, and supporting business growth through lead generation and content creation.
+impact is a specialised advisory business within the Serco Group, dedicated to delivering purpose-driven consulting services with a strong focus on the public sector and regulated industries. Our mission is to lead projects that address the challenges of where and how we work, ensuring that all initiatives are aligned with sustainable and socially responsible practices.
What you’ll do:
- Develop and execute a comprehensive marketing strategy to enhance brand visibility and engagement.
- Evolve +Impact’s brand positioning, messaging, and identity to align with market trends and business priorities.
- Create compelling content, including thought leadership, reports, and case studies, to engage target audiences.
- Lead digital marketing efforts, including website management, SEO, paid media, and social media campaigns.
- Oversee PR, media, and event marketing strategies to raise brand awareness and credibility.
- Support business development and sales enablement through targeted marketing campaigns and materials.
- Analyse market trends, competitor activity, and audience insights to refine marketing approaches.
- Manage the marketing budget to ensure activities align with business objectives.
What you’ll need:
- Proven experience in B2B marketing, ideally within professional services, advisory, or consulting.
- Strong expertise in brand development, lead generation, and digital marketing.
- Exceptional content creation, storytelling, and copywriting skills.
- Experience with CRM, marketing automation, SEO, and data analytics tools.
- Ability to work in a fast-paced, high-growth environment with a hands-on approach.
- Strong stakeholder engagement and relationship-building skills.
What we offer:
+impact offers a competitive salary and benefits package, along with the opportunity to be part of a dynamic and purpose-driven organisation. This role provides significant career development opportunities, ensuring your long-term growth and progression. You’ll have the opportunity to work on an international assignment with global mobility support and be part of a fast-growing consultancy.
About Serco
At Serco, we’re a team of 50,000 people responsible for delivering essential public services around the world in areas including defence, transport, justice, immigration, healthcare, and citizen services. We are innovators, committed to redesigning and improving public services for the benefit of everyone.
Apply
We see people first and foremost for their performance and potential. We’re committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments from interview through to employment.
Ready to impact a better future? Apply today.
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Marketing and Communications Manager employer: Serco
Contact Detail:
Serco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Manager
✨Tip Number 1
Familiarize yourself with +impact's mission and values. Understanding their focus on sustainable and socially responsible practices will help you align your marketing strategies with their goals during the interview.
✨Tip Number 2
Prepare examples of successful B2B marketing campaigns you've led, especially in professional services or consulting. Be ready to discuss how these experiences can translate to enhancing +impact's brand visibility and engagement.
✨Tip Number 3
Stay updated on current market trends and competitor activities in the advisory sector. This knowledge will not only impress during interviews but also demonstrate your proactive approach to refining marketing strategies.
✨Tip Number 4
Showcase your digital marketing expertise by discussing specific tools and techniques you've used for SEO, content creation, and lead generation. Highlighting your hands-on experience will resonate well with +impact's fast-paced environment.
We think you need these skills to ace Marketing and Communications Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing and Communications Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant B2B marketing experience, particularly in professional services or consulting. Emphasize your expertise in brand development, lead generation, and digital marketing to match the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and communications. Use specific examples of your past achievements in content creation and stakeholder engagement to demonstrate your fit for the role.
Showcase Your Digital Skills: Make sure to mention your experience with CRM, marketing automation, SEO, and data analytics tools in your application. Highlight any successful campaigns you've led that involved these skills to strengthen your application.
How to prepare for a job interview at Serco
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your proven experience in B2B marketing, especially within professional services or consulting. Highlight specific campaigns you've led and the results achieved to demonstrate your expertise.
✨Demonstrate Content Creation Skills
Since the role emphasizes content creation, come equipped with examples of compelling content you've developed. Discuss your storytelling techniques and how they engaged target audiences effectively.
✨Discuss Digital Marketing Strategies
Familiarize yourself with digital marketing tools and strategies, including SEO, CRM, and marketing automation. Be ready to share how you've successfully implemented these in past roles to drive brand visibility.
✨Engage with Stakeholders
The ability to build relationships is crucial. Prepare to talk about your experience in stakeholder engagement and how you've collaborated with various teams to achieve marketing objectives.
