Campaign Executive

Campaign Executive (Leisure)
Hybrid – Leicester (3 days per week in office)
**Full time

Salary – £25,000 PA**
Are you a hands-on marketer who loves seeing campaigns come to life and make a real impact?

We\’re looking for a
Campaign Executive
to help deliver engaging, results-driven marketing campaigns across Serco\’s leisure portfolio. Working closely with our
National Marketing Manager
, Digital Marketing Team and on-site operational teams, you\’ll play a key role in driving awareness, engagement and commercial performance across our leisure facilities.

This is an ideal role for someone who enjoys variety, thrives in a fast-paced environment and wants to build their marketing career within a supportive, collaborative team.

What You\’ll Be Doing
You\’ll be responsible for implementing national and local marketing campaigns that support our commercial and brand strategy. This includes:

• Delivering pre-defined, brand-led marketing campaigns across our leisure sites
• Working alongside the Digital Marketing Team to implement and review digital and omni-channel activity
• Supporting operational teams by rolling out promotions that drive enquiries, leads and member engagement
• Creating and coordinating engaging, on-brand content for campaigns and initiatives
• Acting as a brand ambassador, ensuring marketing collateral is correctly displayed at site level
• Managing and updating marketing toolkits and campaign materials
• Monitoring campaign performance and supporting post-campaign reviews
• Ensuring all activity is compliant and approved before launch
• Participating in an emergency marketing cover rota (approximately once every 2-3 months), providing on-call weekend support for emergency situations only. Time off in lieu will be provided.

What You\’ll Bring

• Experience in a marketing, communications or PR role
• Background in B2C environments such as leisure, retail or hospitality (desirable)
• Understanding of POS, digital and omni-channel marketing
• Strong organisational skills with the ability to manage multiple campaigns and deadlines
• Confidence working with stakeholders and taking direction to deliver agreed activity
• Excellent written and verbal communication skills, with great attention to detail
• Comfortable working to budgets and performance measures
• Strong IT skills, particularly Microsoft Office (Excel and PowerPoint)
• A full UK driving licence and access to a car (essential due to travel between sites)
• Interest in the sport and leisure industry – Strong desirable

Why join Serco Leisure?
At Serco, we deliver services that make a positive difference to communities. Our leisure facilities help people live healthier, more active lives – and our marketing team plays a vital role in connecting customers to those services.

You\’ll be part of a collaborative, creative team where ideas are encouraged, development is supported, and no two days are the same. We value enthusiasm, teamwork and fresh thinking – and we\’ll give you the space to grow your skills and make your mark.

What We Offer

• 25 days annual leave plus