Overview
In this Senior Bid Writer role within Serco’s UK & Europe Growth function, you will lead the written response for large, complex bids, shaping compelling, compliant propositions to win. You’ll work closely with bid leadership and subject matter experts to articulate Serco’s right to win and maximise scores, while coaching and developing the bid writing capability across the region. The role combines strategic writing with team leadership and process improvement to strengthen Serco’s competitive position. You’ll engage with cross-functional stakeholders to deliver high-quality submissions and oversee bid governance.
Pay / Benefits
- Bonus
- Company car
- Private medical insurance
- Pension up to 6%
- Flexible and hybrid working
- Security Clearance support (SC) if required
Responsibilities
- Lead the written response development for complex and large bids from ITT release to submission
- Develop compelling, compliant responses that maximise scores and address explicit/implicit customer needs
- Analyse customer specifications and procurement docs to identify key requirements and clarifications
- Articulate Serco’s right to win and support score-to-win analysis with stakeholders
- Engage Solutions Leads, Workstream Leads and SMEs to build strong bid responses
- Apply bid writing best practices using the Bid Playbook across the lifecycle
- Manage and allocate work to Bid Writers, including contractors, ensuring milestones are met
- Provide coaching and constructive challenge to Bid Writers throughout the bid process
- Line manage Bid Writers and support performance development and career conversations
- Support capability development, recruitment, retention and training for Bid Writing across UK & Europe
- Contribute to bid policies, processes and systems development
- Share expertise and coach on specific opportunities
- Build relationships across Growth and wider business to influence stakeholders
Key requirements
- Proven bid writing track record in competitive environments with profitable outcomes
- Experience on complex sales opportunities and structured proposal management
- Public sector and/or outsourcing experience (desirable)
- Experience coordinating Bid Writers or bid resources (advantageous)
- APMP qualification (desirable)
- Strong stakeholder management and ability to engage senior colleagues
- Ability to challenge constructively, influence decisions and build relationships
- Growth mindset and commitment to continuous improvement
- stakeholder management
- leadership and people development
- ability to influence and challenge constructively
- bid writing and proposal management
- score-to-win analysis
- use of Bid Playbook and bid processes
Senior Bid Writer in London employer: Serco Group
Serco is an exceptional employer that prioritises the protection of data as a core value, ensuring trust and integrity in its operations across various critical public services. With a competitive salary, generous benefits including a company car or allowance, and a commitment to employee growth through flexible working arrangements, Serco fosters a collaborative work culture where every team member can influence strategic decisions and contribute to meaningful change. As a Disability Confident Leader and Gold Inclusive Employer Standard holder, Serco champions diversity and equal opportunities, making it an attractive workplace for all.
