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- Tasks: Lead a global team to build and scale innovative demand generation campaigns.
- Company: Dynamic B2B SaaS company with a focus on growth and collaboration.
- Benefits: Real ownership, career acceleration, and high visibility in your work.
- Other info: Join a high-performing team and enjoy hands-on execution opportunities.
- Why this job: Make a meaningful impact by driving pipeline and revenue with cutting-edge strategies.
- Qualifications: 6-10 years in B2B SaaS demand generation with strong campaign experience.
The predicted salary is between 70000 - 90000 ÂŁ per year.
We’re looking for a hands-on Head of Demand Generation to own and scale our pipeline engine. This is not a “manage from a distance” role. You’ll be leading a smart, globally distributed team, together building campaigns, testing ideas, shipping quickly, and turning signals into revenue. The foundations are already in place: a willing team, a capable tech stack, and real momentum. Now we need someone to take it to the next level and build a high-performance, AI-native demand engine.
What You'll Own:
- Build & Scale Pipeline
- Own demand generation end-to-end, from strategy through to execution
- Turn campaigns into measurable pipeline and revenue
- Identify what’s working (and what isn’t) and move quickly to improve
- Run High-Impact Campaigns
- Drive ABM and multi-channel campaigns across key accounts
- Use creativity and street-smarts to combine signals, intent, timing and great execution to engage the right buyers
- Continuously test, iterate, and optimise for performance
- Align Revenue Teams
- Work closely with Sales, BDRs, and Product Marketing
- Contribute to pipeline targets, forecasting, and GTM priorities
- Remove friction across the funnel to accelerate results
- Own Data & Systems
- Build dashboards and measurement frameworks that matter
- Use data to drive decisions and prioritisation
- Partner with RevOps to scale what works
- Lead by Doing
- Set the pace through hands-on execution
- Coach and develop a high-performing team
- Create clarity, focus, and momentum across the function
What You Bring:
- 6–10 years in B2B SaaS demand generation
- Proven track record of driving pipeline and revenue
- Strong hands-on experience with ABM and multi-channel campaigns
- Comfortable with modern tools (CRM, automation, AI, analytics)
- Data-driven mindset with a test-and-learn approach
- Strong collaboration skills across Sales, Marketing, and RevOps
- Ambition—you’re ready for a bigger role with real ownership
Why This Role:
- Real ownership – You own pipeline, not just campaigns
- Build something meaningful – Scale a demand engine with strong foundations
- High visibility – Your work directly impacts revenue and growth
- Hands-on impact – You’ll execute, not just manage
- Career acceleration – Big scope, high expectations, real growth
Success Looks Like:
- Consistently exceeding pipeline and revenue targets
- Campaigns that convert into meaningful business impact
- Clear, scalable systems that improve performance
- Strong engagement and progression across target accounts
- A focused, high-performing demand generation team
Head of Demand Generation in London employer: SER Group
Contact Detail:
SER Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation in London
✨Tip Number 1
Get your hands dirty! When you’re applying for a role like Head of Demand Generation, show us that you’re ready to dive into the nitty-gritty. Share examples of campaigns you've led and how you’ve turned ideas into revenue. We love seeing real-world impact!
✨Tip Number 2
Network like a pro! Connect with folks in the industry on LinkedIn or at events. Don’t just wait for job postings; reach out to people who work at companies you admire. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 3
Be data-driven! In your conversations, highlight how you’ve used data to drive decisions in past roles. We want to see that you can build dashboards and measurement frameworks that matter. Show us your analytical side!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of our team. Let’s build something amazing together!
We think you need these skills to ace Head of Demand Generation in London
Some tips for your application 🫡
Show Your Hands-On Experience: We want to see that you’re not just a manager but someone who gets stuck in. Highlight your hands-on experience with demand generation, especially in B2B SaaS. Share specific examples of campaigns you've led and the impact they had on pipeline and revenue.
Be Data-Driven: Since we love a data-driven mindset, make sure to showcase how you've used data to inform your decisions. Talk about the tools you’ve used for analytics and how you’ve built dashboards to measure success. This will show us you can turn insights into action!
Emphasise Collaboration Skills: Collaboration is key in this role, so let us know how you’ve worked closely with sales, marketing, and RevOps teams. Share examples of how you’ve aligned goals and removed friction across the funnel to drive results. We’re all about teamwork here!
Keep It Engaging: Your application should reflect your creativity and street-smarts. Use engaging language and a clear structure to make your application stand out. Remember, we’re looking for someone who can drive high-impact campaigns, so let your personality shine through!
How to prepare for a job interview at SER Group
✨Know Your Numbers
Before the interview, brush up on your metrics and achievements in demand generation. Be ready to discuss specific campaigns you've led, the results they achieved, and how you measured success. This shows you’re data-driven and results-oriented, which is crucial for this role.
✨Showcase Your Creativity
Prepare examples of innovative campaigns you've executed, especially those that involved ABM and multi-channel strategies. Highlight how you combined signals and intent to engage buyers effectively. This will demonstrate your ability to think outside the box and drive impactful results.
✨Collaboration is Key
Since this role requires working closely with Sales, BDRs, and Product Marketing, be ready to discuss how you've successfully collaborated with cross-functional teams in the past. Share specific instances where your teamwork led to improved pipeline or revenue outcomes.
✨Emphasise Hands-On Leadership
This position is all about leading by doing, so come prepared to talk about your hands-on experience in building and scaling demand generation efforts. Discuss how you’ve coached teams and set a fast-paced environment that drives results, showcasing your leadership style and effectiveness.