Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a global team to build and scale innovative demand generation campaigns.
- Company: Dynamic B2B SaaS company with a focus on growth and collaboration.
- Benefits: Real ownership, career acceleration, and hands-on impact on revenue.
- Why this job: Make a meaningful impact by driving pipeline and revenue in a high-performance environment.
- Qualifications: 6-10 years in B2B SaaS demand generation with strong campaign experience.
- Other info: Join a focused team and enjoy high visibility in your work.
The predicted salary is between 70000 - 90000 ÂŁ per year.
We’re looking for a hands-on Head of Demand Generation to own and scale our pipeline engine. This is not a “manage from a distance” role. You’ll be leading a smart, globally distributed team, together building campaigns, testing ideas, shipping quickly, and turning signals into revenue. The foundations are already in place: a willing team, a capable tech stack, and real momentum. Now we need someone to take it to the next level and build a high-performance, AI-native demand engine.
What You'll Own:
- Build & Scale Pipeline: Own demand generation end-to-end, from strategy through to execution. Turn campaigns into measurable pipeline and revenue. Identify what’s working (and what isn’t) and move quickly to improve.
- Run High-Impact Campaigns: Drive ABM and multi-channel campaigns across key accounts. Use creativity and street-smarts to combine signals, intent, timing and great execution to engage the right buyers. Continuously test, iterate, and optimise for performance.
- Align Revenue Teams: Work closely with Sales, BDRs, and Product Marketing. Contribute to pipeline targets, forecasting, and GTM priorities. Remove friction across the funnel to accelerate results.
- Own Data & Systems: Build dashboards and measurement frameworks that matter. Use data to drive decisions and prioritisation. Partner with RevOps to scale what works.
- Lead by Doing: Set the pace through hands-on execution. Coach and develop a high-performing team. Create clarity, focus, and momentum across the function.
What You Bring:
- 6–10 years in B2B SaaS demand generation.
- Proven track record of driving pipeline and revenue.
- Strong hands-on experience with ABM and multi-channel campaigns.
- Comfortable with modern tools (CRM, automation, AI, analytics).
- Data-driven mindset with a test-and-learn approach.
- Strong collaboration skills across Sales, Marketing, and RevOps.
- Ambition—you’re ready for a bigger role with real ownership.
Why This Role:
- Real ownership – You own pipeline, not just campaigns.
- Build something meaningful – Scale a demand engine with strong foundations.
- High visibility – Your work directly impacts revenue and growth.
- Hands-on impact – You’ll execute, not just manage.
- Career acceleration – Big scope, high expectations, real growth.
Success Looks Like:
- Consistently exceeding pipeline and revenue targets.
- Campaigns that convert into meaningful business impact.
- Clear, scalable systems that improve performance.
- Strong engagement and progression across target accounts.
- A focused, high-performing demand generation team.
Head of Demand Generation employer: SER Group
Contact Detail:
SER Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you noticed faster than a CV.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in demand generation. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire and express your interest. You never know when an opportunity might pop up!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're serious about joining our team and ready to make an impact.
We think you need these skills to ace Head of Demand Generation
Some tips for your application 🫡
Show Your Hands-On Experience: We want to see that you’re not just a manager but someone who gets stuck in. Highlight your hands-on experience with demand generation campaigns and how you've driven pipeline and revenue in previous roles.
Be Data-Driven: Make sure to showcase your data-driven mindset. Talk about how you've used analytics and measurement frameworks to inform your decisions and optimise campaigns. We love numbers!
Demonstrate Collaboration Skills: Since this role involves working closely with Sales, BDRs, and Product Marketing, it’s crucial to illustrate your collaboration skills. Share examples of how you’ve aligned teams to achieve common goals.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at SER Group
✨Know Your Numbers
Before the interview, brush up on your metrics and achievements in demand generation. Be ready to discuss specific campaigns you've led, the results they achieved, and how you measured success. This will show that you’re data-driven and results-oriented, which is crucial for this role.
✨Showcase Your Creativity
Prepare examples of innovative campaigns you've executed, especially those that involved ABM and multi-channel strategies. Highlight how you combined signals and timing to engage buyers effectively. This will demonstrate your ability to think outside the box and drive impactful results.
✨Align with Their Vision
Research the company’s current demand generation strategies and be ready to discuss how you can enhance them. Show that you understand their goals and are excited about the opportunity to contribute to pipeline growth and revenue. This alignment will make you a more attractive candidate.
✨Be Ready to Lead by Doing
Since this role requires hands-on execution, prepare to discuss how you’ve led teams through practical examples. Talk about how you coach and develop talent while driving performance. This will illustrate your leadership style and readiness to take ownership of the demand generation function.