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For Companies At a Glance
- Tasks: Define and amplify product messaging for innovative communication solutions.
- Company: Join Sepura, a leading tech company in mission-critical communications.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for growth and international travel.
- Why this job: Make an impact by shaping the future of critical communication technology.
- Qualifications: Experience in B2B product marketing and excellent communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
Overview
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
08th April, 2026
Role
This is a fantastic opportunity to join Sepura and provide the crucial link between Product, Marketing, Sales, Channel Partners, and our Customers.
As Product Marketing Manager, you will play a critical role in the development of the Sepura growth story. You will define how our TETRA, Hybrid and LTE solutions are positioned, developing sharp and compelling messaging that our sales teams can win with and our customers trust.
Working closely with Product, Sales, and Marketing, you will translate real-world operational needs into practical messaging frameworks and content deployable both direct to market and through our channel partners.
Come and join Sepura Ltd at an exciting time of growth and progress your career within this innovative technology company, based in Waterbeach, Cambridge.
Responsibilities
- Positioning & Messaging
- Craft compelling, differentiated messaging and value propositions for Sepura’s portfolio of mission-critical communication solutions.
- Tailor messaging to resonate with diverse customer segments across public safety (e.g. police, fire, emergency services) and business-critical commercial sectors (e.g., utilities, transportation, mining).
- Develop and maintain messaging frameworks, product narratives, and elevator pitches that align with customer pain points, industry trends, and competitive dynamics.
- Define partner-ready messaging frameworks and value propositions that can be consistently applied by Sales, Marketing and Channel Partners.
- Go-to-Market (GTM) Strategy & Execution
- Support product launches and feature rollouts, collaborating with Product, Sales, and Marketing.
- Define GTM strategy, messaging, and launch timescales in collaboration with Product, Sales, and Marketing.
- Collaborate with Marketing to support execution through consistent messaging, content and enablement assets across digital, social, and field channels.
- Integrated Marketing Collaboration
- Ensure messaging is consistently reflected across all touchpoints:
- Content: Develop whitepapers, blog posts, case studies, and customer success stories.
- Digital: Support creation of SEO-optimised landing pages and product microsites.
- Demand Generation: Contribute as SME to campaign strategy, webinar planning, and lead nurturing.
- Channel: Develop partner-ready versions of core messaging, content, positioning and value props.
- Field: Identify where partner-specific adaptation is required and feed future partner programme design.
- Ensure messaging is consistently reflected across all touchpoints:
- Sales Enablement
- Equip the Sales team with high-impact tools and collateral, including:
- Sales presentations, product one-pagers, competitive battlecards, objection handling guides, and customer solutions brochures.
- Contribute to sales training sessions and onboarding programmes to ensure deep understanding of product capabilities, positioning, and differentiation.
- Act as a strategic partner to Sales, gathering feedback and iterating on enablement materials.
- Equip the Sales team with high-impact tools and collateral, including:
- Customer & Market Intelligence
- Gather market size data and research key target markets to support strategic sales initiatives into new geographies and market sectors.
- Collaborate with Product, Sales, and Customer Support teams to gather voice-of-customer insights, win/loss analysis, and competitive intelligence.
- Translate insights into actionable buyer personas, segmentation strategies, and refined messaging.
- Monitor market trends, regulatory changes, and emerging technologies to inform product positioning and roadmap alignment.
In the near term, you may be required to support downstream enablement and partner-related content needs. These activities are expected to inform the design of our future channel marketing capability.
Day-to-Day
Our customer base includes many different industries and markets around the world. Our complete TETRA and LTE solutions have been developed specifically for users in multiple sectors to face their critical communications challenges.
There is no such thing as a typical day here at Sepura. You will be supported by your manager and team, as well as collaborating with other departments across the business.
Activities you will be responsible for include
- Define messaging and positioning for TETRA and broadband solutions.
- Collaborate cross-functionally with Product Strategy, Sales, and Marketing to support go-to-market strategies.
- Create content including whitepapers, case studies, and SEO-optimised web assets.
- Support sales enablement with tools like presentations, battlecards, and training sessions.
- Gather market intelligence and customer insights to refine messaging and strategy.
- Measure performance of messaging and GTM activities, providing insights for continuous improvement.
This job involves some travelling, including internationally, so the successful applicant will have a full, clean driving licence, their own car and a valid passport. Travel expenses will be paid.
What you need to succeed
Must-haves:
- Solid B2B and B2G Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go-to-market strategies to launch and scale new solutions.
- Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organisation.
- Proven ability to take technical products and create, position and articulate compelling value propositions.
- Ability to quickly grasp technical features and customer needs.
- Excellent writing and communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences (public sector buyers, channel partners, end users).
- Experienced in creating content for assets such as whitepapers, one-pagers, training materials, and webinar presentations.
Qualifications
- Business or Marketing Degree
Experience and Skills
- Several years’ B2G or B2B Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go-to-market strategies to launch and scale new solutions.
- Proven ability to work collaboratively and cross-functionally, with experience of working closely with Sales.
- Proven ability to take technical products and uncover, position and articulate compelling value propositions.
- Ability to quickly grasp technical features and customer needs.
- Excellent writing and communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences (engineering, public sector buyers, sales channels)
- Experienced in creating content for assets such as whitepapers, one-pagers, training materials, and webinar presentations.
Nice to have
- Telecommunications, Electronics or Engineering Degree
- Background in a technical marketing role is a plus
- Mobile Computing Device experience in B2B markets is a plus.
- Industry experience in mission-critical telecommunications is a plus
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Product Marketing Manager employer: Sepura
Contact Detail:
Sepura Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone at Sepura.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in product marketing. Include case studies, successful campaigns, and any content you've developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Sepura and their products. Understand their market positioning and be ready to discuss how your experience aligns with their needs. Tailor your responses to show how you can help amplify their messaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the team at Sepura and contributing to their exciting growth.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your B2B and B2G experience, especially in technology, and show how your skills align with Sepura's mission-critical solutions.
Showcase Your Storytelling Skills: Since the role involves crafting compelling narratives, include examples of how you've translated technical features into engaging market stories. This will demonstrate your ability to resonate with diverse audiences.
Highlight Collaboration Experience: Emphasise your experience working cross-functionally with sales and marketing teams. Share specific instances where your collaboration led to successful product launches or improved messaging strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Sepura!
How to prepare for a job interview at Sepura
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Sepura's TETRA and broadband products. Familiarise yourself with their technical features and how they solve customer pain points. This will help you articulate compelling value propositions during the interview.
✨Craft Your Messaging Framework
Prepare a messaging framework that highlights how you would position Sepura's products for different customer segments. Think about how to tailor your messaging for public safety versus commercial sectors, as this will demonstrate your understanding of diverse audiences.
✨Showcase Your Collaborative Spirit
Be ready to discuss examples of how you've successfully collaborated with sales and marketing teams in the past. Highlight specific projects where your cross-functional work led to successful product launches or improved sales enablement materials.
✨Prepare for Market Intelligence Questions
Anticipate questions about market trends and competitive dynamics. Be prepared to share insights on how you would gather voice-of-customer feedback and translate it into actionable strategies. This shows you're not just a marketer but also a strategic thinker.