At a Glance
- Tasks: Craft compelling messaging and strategies for mission-critical communication solutions.
- Company: Join a dynamic team at a leading tech company focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with international travel opportunities.
- Why this job: Make an impact in the tech industry while shaping product narratives that resonate.
- Qualifications: Degree in Business or Marketing with solid B2B/B2G marketing experience.
The predicted salary is between 50000 - 65000 £ per year.
Due to continued business growth, we are looking to recruit an enthusiastic and highly motivated Product Marketing Manager to join the Marketing team. As Product Marketing Manager, you will play a critical role in developing Sepura’s growth story, positioning TETRA, Hybrid and LTE solutions and creating sharp, compelling messaging that sales teams and customers trust.
Responsibilities
- Positioning & Messaging
- Craft differentiated messaging and value propositions for Sepura’s portfolio of mission‑critical communication solutions.
- Tailor messaging for diverse customer segments across public safety (police, fire, emergency services) and business‑critical commercial sectors (utilities, transportation, mining).
- Develop and maintain messaging frameworks, product narratives, and elevator pitches aligned with customer pain points, industry trends, and competitive dynamics.
- Define partner‑ready messaging frameworks and value propositions that can be consistently applied by Sales, Marketing and Channel Partners.
- Go‑to‑Market (GTM) Strategy & Execution
- Support product launches and feature rollouts in collaboration with Product, Sales and Marketing.
- Define GTM strategy, messaging, and launch timescales in partnership with cross‑functional teams.
- Collaborate with Marketing to execute consistent messaging, content, and enablement assets across digital, social, and field channels.
- Integrated Marketing Collaboration
- Ensure messaging is consistently reflected across all touchpoints:
- Content: Develop whitepapers, blog posts, case studies, and customer success stories.
- Digital: Support SEO‑optimised landing pages and product microsites.
- Demand Generation: Contribute as SME to campaign strategy, webinar planning, and lead nurturing.
- Channel: Develop partner‑ready versions of core messaging, content, positioning and value propositions.
- Field: Identify where partner‑specific adaptation is required and feed future partner programme design.
- Equip the Sales team with high‑impact tools and collateral, including:
- Sales presentations, product one‑pagers, competitive battlecards, objection‑handling guides, and customer solutions brochures.
- Contribute to sales training sessions and onboarding programmes to ensure deep understanding of product capabilities, positioning and differentiation.
- Act as a strategic partner to Sales, gathering feedback and iterating on enablement materials.
- Customer & Market Intelligence
- Gather market size data and research key target markets to support strategic sales initiatives into new geographies and sectors.
- Collaborate with Product, Sales and Customer Support teams to gather voice‑of‑customer insights, win/loss analysis and competitive intelligence.
- Translate insights into actionable buyer personas, segmentation strategies and refined messaging.
- Monitor market trends, regulatory changes and emerging technologies to inform product positioning and roadmap alignment.
- Support downstream enablement and partner‑related content needs as required.
- Travel internationally as required; a full, clean driving licence, own vehicle and valid passport are required.
Qualifications
- Business or Marketing degree.
- Solid B2B and B2G Product Marketing experience (technology sector desirable).
- Proven ability to work collaboratively and cross‑functionally with sales organisations.
- Experience creating and positioning technical products with compelling value propositions.
- Excellent writing and communication skills, translating complex concepts into compelling narratives for diverse audiences.
- Experience in creating content such as whitepapers, one‑pagers, training materials and webinar presentations.
Experience and Skills
- Several years’ B2G or B2B Product Marketing experience.
- Proven ability to work collaboratively and cross‑functionally with Sales.
- Ability to grasp technical features and customer needs quickly.
- Strong communication skills, capable of translating complex concepts into compelling narratives.
Nice to have
- Telecommunications, Electronics or Engineering degree.
- Background in a technical marketing role.
- Mobile computing device experience in B2B markets.
- Industry experience in mission‑critical telecommunications.
Product Marketing Manager in Waterbeach employer: Sepura plc.
At Sepura, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Product Marketing Manager, you will not only contribute to our innovative mission-critical communication solutions but also benefit from extensive professional development opportunities, collaborative teamwork, and a supportive environment that values your input. Located in a vibrant area, we offer a unique chance to engage with diverse sectors while enjoying a balanced work-life experience.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Waterbeach
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially anything related to product marketing. Use it as a conversation starter during interviews to demonstrate your expertise and how you can add value to the team.
✨Tip Number 3
Prepare for interviews by researching the company and its products thoroughly. Understand their messaging and positioning in the market. This will help you tailor your responses and show that you’re genuinely interested in contributing to their growth story.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really keen on joining the team at Sepura.
We think you need these skills to ace Product Marketing Manager in Waterbeach
Some tips for your application 🫡
Tailor Your Messaging:Just like we craft sharp messaging for our products, make sure your application reflects how you can do the same for us. Highlight your experience in creating compelling narratives that resonate with diverse audiences.
Showcase Your Collaboration Skills:We love teamwork! In your application, share examples of how you've worked cross-functionally with sales and marketing teams. This will show us you're ready to jump into our collaborative environment.
Be Clear and Concise:Your writing should be as clear as the messaging we create for our products. Avoid jargon and keep it straightforward. We want to see your ability to translate complex ideas into simple, engaging content.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Sepura plc.
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be well-versed in Sepura’s portfolio. Familiarise yourself with TETRA, Hybrid, and LTE solutions, and be ready to discuss how they address customer pain points. This knowledge will help you craft compelling narratives during the interview.
✨Tailor Your Messaging
Prepare to demonstrate your ability to create differentiated messaging for various customer segments. Think about how you would position products for public safety versus commercial sectors. Bring examples of past work where you successfully tailored messaging to different audiences.
✨Showcase Collaboration Skills
Highlight your experience working cross-functionally with sales, product, and marketing teams. Be ready to share specific examples of how you’ve collaborated on go-to-market strategies or product launches, as this role requires strong teamwork.
✨Stay Updated on Market Trends
Research current trends in telecommunications and mission-critical communications. Be prepared to discuss how these trends could impact Sepura’s positioning and product roadmap. Showing that you’re informed will demonstrate your commitment to the role and the industry.
