At a Glance
- Tasks: Lead product marketing for TETRA and broadband solutions, crafting compelling messaging and executing launches.
- Company: Join Sepura Ltd, an innovative tech company in Waterbeach, Cambridge, driving critical communication solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for growth, travel, and collaboration across teams.
- Other info: Occasional international travel is required; travel expenses will be covered.
- Why this job: Be part of a growing team that shapes the future of mission-critical communications and makes a real impact.
- Qualifications: B2B/B2G product marketing experience, strong communication skills, and a degree in Business or Marketing required.
The predicted salary is between 36000 - 60000 £ per year.
Due to continued business growth, we are looking to recruit an enthusiastic and highly motivated Product Marketing Manager to join the Marketing team.
20th May, 2026
As Product Marketing Manager, you will play a critical role in the development of the Sepura growth story. You will define how our TETRA, Hybrid and LTE solutions are positioned, developing sharp and compelling messaging that our sales teams can win with and our customers trust.
Working closely with Product, Sales, and Marketing, you will translate real‑world operational needs into practical messaging frameworks and content deployable both direct to market and through our channel partners.
Come and join Sepura Ltd at an exciting time of growth and progress your career within this innovative technology company, based in Waterbeach, Cambridge.
Role
This is a fantastic opportunity to join Sepura and provide the crucial link between Product, Marketing, Sales, Channel Partners, and our Customers.
Responsibilities will include:
- Craft compelling, differentiated messaging and value propositions for Sepura’s portfolio of mission-critical communication solutions.
- Tailor messaging to resonate with diverse customer segments across public safety (e.g. police, fire, emergency services) and business-critical commercial sectors (e.g., utilities, transportation, mining).
- Develop and maintain messaging frameworks, product narratives, and elevator pitches that align with customer pain points, industry trends, and competitive dynamics.
- Define partner-ready messaging frameworks and value propositions that can be consistently applied by Sales, Marketing and Channel Partners.
- Support product launches and feature rollouts, collaborating with Product, Sales, and Marketing.
- Define GTM strategy, messaging, and launch timescales in collaboration with Product, Sales, and Marketing.
- Collaborate with Marketing to support execution through consistent messaging, content and enablement assets across digital, social, and field channels.
- Integrated Marketing Collaboration
- Ensure messaging is consistently reflected across all touchpoints:
- Content:Develop whitepapers, blog posts, case studies, and customer success stories.
- Digital:Support creation of SEO-optimised landing pages and product microsites.
- Demand Generation:Contribute as SME to campaign strategy, webinar planning, and lead nurturing.
- Channel: Develop partner-ready versions of core messaging, content, positioning and value props.
- Field: Identify where partner-specific adaptation is required and feed future partner programme design.
- Equip the Sales team with high-impact tools and collateral, including:
- Sales presentations, product one-pagers, competitive battlecards, objection handling guides, and customer solutions brochures.
- Contribute to sales training sessions and onboarding programmes to ensure deep understanding of product capabilities, positioning, and differentiation.
- Act as a strategic partner to Sales, gathering feedback and iterating on enablement materials.
- Gather market size data and research key target markets to support strategic sales initiatives into new geographies and market sectors.
- Collaborate with Product, Sales, and Customer Support teams to gather voice-of-customer insights, win/loss analysis, and competitive intelligence.
- Translate insights into actionable buyer personas, segmentation strategies, and refined messaging.
- Monitor market trends, regulatory changes, and emerging technologies to inform product positioning and roadmap alignment.
20th May, 2026
As Product Marketing Manager, you will play a critical role in the development of the Sepura growth story. You will define how our TETRA, Hybrid and LTE solutions are positioned, developing sharp and compelling messaging that our sales teams can win with and our customers trust.
Working closely with Product, Sales, and Marketing, you will translate real‑world operational needs into practical messaging frameworks and content deployable both direct to market and through our channel partners.
Come and join Sepura Ltd at an exciting time of growth and progress your career within this innovative technology company, based in Waterbeach, Cambridge.
Role
This is a fantastic opportunity to join Sepura and provide the crucial link between Product, Marketing, Sales, Channel Partners, and our Customers.
Responsibilities will include:
- Craft compelling, differentiated messaging and value propositions for Sepura’s portfolio of mission-critical communication solutions.
- Tailor messaging to resonate with diverse customer segments across public safety (e.g. police, fire, emergency services) and business-critical commercial sectors (e.g., utilities, transportation, mining).
- Develop and maintain messaging frameworks, product narratives, and elevator pitches that align with customer pain points, industry trends, and competitive dynamics.
- Define partner-ready messaging frameworks and value propositions that can be consistently applied by Sales, Marketing and Channel Partners.
- Support product launches and feature rollouts, collaborating with Product, Sales, and Marketing.
- Define GTM strategy, messaging, and launch timescales in collaboration with Product, Sales, and Marketing.
- Collaborate with Marketing to support execution through consistent messaging, content and enablement assets across digital, social, and field channels.
- Ensure messaging is consistently reflected across all touchpoints:
- Content:Develop whitepapers, blog posts, case studies, and customer success stories.
- Digital:Support creation of SEO-optimised landing pages and product microsites.
- Demand Generation:Contribute as SME to campaign strategy, webinar planning, and lead nurturing.
- Channel: Develop partner-ready versions of core messaging, content, positioning and value props.
- Field: Identify where partner-specific adaptation is required and feed future partner programme design.
- Equip the Sales team with high-impact tools and collateral, including:
- Sales presentations, product one-pagers, competitive battlecards, objection handling guides, and customer solutions brochures.
- Contribute to sales training sessions and onboarding programmes to ensure deep understanding of product capabilities, positioning, and differentiation.
- Act as a strategic partner to Sales, gathering feedback and iterating on enablement materials.
- Gather market size data and research key target markets to support strategic sales initiatives into new geographies and market sectors.
- Collaborate with Product, Sales, and Customer Support teams to gather voice-of-customer insights, win/loss analysis, and competitive intelligence.
- Translate insights into actionable buyer personas, segmentation strategies, and refined messaging.
- Monitor market trends, regulatory changes, and emerging technologies to inform product positioning and roadmap alignment.
Day-to-Day
Our customer base includes many different industries and markets around the world. Our complete TETRA and LTE solutions have been developed specifically for users in multiple sectors to face their critical communications challenges.
There is no such thing as a typical day here at Sepura. You will be supported by your manager and team, as well as collaborating with other departments across the business.
Activities you will be responsible for include:
- Define messaging and positioningfor TETRA and broadband solutions.
- Collaborate cross-functionallywith Product Strategy, Sales, and Marketing to support go-to-market strategies.
- Create contentincluding whitepapers, case studies, and SEO-optimised web assets.
- Support sales enablementwith tools like presentations, battlecards, and training sessions.
- Gather market intelligenceand customer insights to refine messaging and strategy.
- Measure performanceof messaging and GTM activities, providing insights for continuous improvement.
What you need to succeed :
Must-haves:
- Solid B2B and B2G Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go-to-market strategies to launch and scale new solutions.
- Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organisation.
- Proven ability to take technical products and create, position and articulate compelling value propositions.
- Ability to quickly grasp technical features and customer needs.
- Excellent writing and communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences (public sector buyers, channel partners, end users).
- Experienced in creating content for assets such as whitepapers, one-pagers, training materials, and webinar presentations.
- Business or Marketing Degree
- Several years’ B2G or B2B Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go-to-market strategies to launch and scale new solutions.
- Proven ability to work collaboratively and cross-functionally, with experience of working closely with Sales.
- Proven ability to take technical products and uncover, position and articulate compelling value propositions.
- Ability to quickly grasp technical features and customer needs.
- Excellent writing and communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences (engineering, public sector buyers, sales channels)
- Experienced in creating content for assets such as whitepapers, one-pagers, training materials, and webinar presentations.
Qualifications
- Telecommunications, Electronics or Engineering Degree
- Background in a technical marketing role is a plus
- Mobile Computing Device experience in B2B markets is a plus.
- Industry experience in mission-critical telecommunications is a plus
Product Marketing Manager in Cambridge employer: Sepura plc.
At Sepura, we pride ourselves on being an innovative technology company that fosters a collaborative and dynamic work environment. Located in the vibrant area of Waterbeach, Cambridge, we offer our employees exceptional growth opportunities, a supportive culture, and the chance to make a meaningful impact in mission-critical communications. Join us to be part of a team that values creativity and encourages professional development while working on cutting-edge solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Cambridge
✨Tip Number 1
Familiarise yourself with Sepura's product offerings, especially their TETRA and broadband solutions. Understanding the technical aspects and how they serve mission-critical users will help you articulate compelling value propositions during interviews.
✨Tip Number 2
Network with professionals in the telecommunications and technology sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends that could inform your approach to product marketing.
✨Tip Number 3
Prepare to discuss your experience in developing go-to-market strategies. Be ready to share specific examples of how you've successfully launched products and tailored messaging for different customer segments, particularly in B2B and B2G contexts.
✨Tip Number 4
Showcase your ability to collaborate cross-functionally. Highlight instances where you've worked closely with sales teams or other departments to align marketing strategies, as this is crucial for the Product Marketing Manager role at Sepura.
We think you need these skills to ace Product Marketing Manager in Cambridge
Some tips for your application 🫡
Understand the Role:Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position at Sepura. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling Cover Letter:Your cover letter should not only introduce yourself but also explain why you're passionate about the role and how your background in B2B and B2G product marketing makes you a perfect fit. Use specific examples from your past experiences that demonstrate your ability to create compelling messaging and value propositions.
Highlight Relevant Experience:In your CV, focus on your relevant experience in product marketing, especially within the technology sector. Emphasise your track record of developing go-to-market strategies and your ability to work collaboratively with sales and product teams. Use metrics to showcase your achievements where possible.
Showcase Communication Skills:Since excellent communication skills are crucial for this role, ensure your application reflects your ability to translate complex concepts into clear narratives. Consider including examples of content you've created, such as whitepapers or training materials, to demonstrate your writing prowess.
How to prepare for a job interview at Sepura plc.
✨Understand the Product and Market
Before your interview, make sure you have a solid grasp of Sepura's TETRA and broadband products. Research the market trends, customer segments, and competitors. This knowledge will help you articulate how you can contribute to the company's goals.
✨Craft Your Value Proposition
Prepare to discuss your unique value proposition as a Product Marketing Manager. Think about your past experiences in B2B and B2G marketing, and be ready to share specific examples of how you've successfully launched products or developed compelling messaging.
✨Showcase Collaboration Skills
Since the role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've worked with sales, product strategy, and marketing teams to achieve common goals.
✨Prepare for Technical Discussions
Given the technical nature of the products, be ready to explain complex concepts in simple terms. Practice translating technical features into customer benefits, as this will demonstrate your ability to connect with diverse audiences.
