At a Glance
- Tasks: Create compelling messaging for innovative communication solutions and support product launches.
- Company: Join Sepura Ltd, a dynamic tech company in Waterbeach, Cambridge.
- Benefits: Competitive salary, travel expenses covered, and opportunities for professional growth.
- Other info: Collaborative environment with diverse projects and international travel opportunities.
- Why this job: Be a key player in shaping the future of mission-critical communications.
- Qualifications: Experience in B2B/B2G marketing and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
Due to continued business growth, we are looking to recruit an enthusiastic and highly motivated Product Marketing Manager to join the Marketing team.
As Product Marketing Manager, you will play a critical role in the development of the Sepura growth story. You will define how our TETRA, Hybrid and LTE solutions are positioned, developing sharp and compelling messaging that our sales teams can win with and our customers trust.
Working closely with Product, Sales, and Marketing, you will translate real‑world operational needs into practical messaging frameworks and content deployable both direct to market and through our channel partners.
This is a fantastic opportunity to join Sepura and provide the crucial link between Product, Marketing, Sales, Channel Partners, and our Customers.
Responsibilities will include:
- Craft compelling, differentiated messaging and value propositions for Sepura’s portfolio of mission-critical communication solutions.
- Tailor messaging to resonate with diverse customer segments across public safety (e.g. police, fire, emergency services) and business-critical commercial sectors (e.g., utilities, transportation, mining).
- Develop and maintain messaging frameworks, product narratives, and elevator pitches that align with customer pain points, industry trends, and competitive dynamics.
- Define partner-ready messaging frameworks and value propositions that can be consistently applied by Sales, Marketing and Channel Partners.
- Support product launches and feature rollouts, collaborating with Product, Sales, and Marketing.
- Define GTM strategy, messaging, and launch timescales in collaboration with Product, Sales, and Marketing.
- Collaborate with Marketing to support execution through consistent messaging, content and enablement assets across digital, social, and field channels.
- Ensure messaging is consistently reflected across all touchpoints:
- Content: Develop whitepapers, blog posts, case studies, and customer success stories.
- Digital: Support creation of SEO-optimised landing pages and product microsites.
- Demand Generation: Contribute as SME to campaign strategy, webinar planning, and lead nurturing.
- Channel: Develop partner-ready versions of core messaging, content, positioning and value props.
- Field: Identify where partner-specific adaptation is required and feed future partner programme design.
- Equip the Sales team with high-impact tools and collateral, including: Sales presentations, product one-pagers, competitive battlecards, objection handling guides, and customer solutions brochures.
- Contribute to sales training sessions and onboarding programmes to ensure deep understanding of product capabilities, positioning, and differentiation.
- Act as a strategic partner to Sales, gathering feedback and iterating on enablement materials.
- Gather market size data and research key target markets to support strategic sales initiatives into new geographies and market sectors.
- Collaborate with Product, Sales, and Customer Support teams to gather voice-of-customer insights, win/loss analysis, and competitive intelligence.
- Translate insights into actionable buyer personas, segmentation strategies, and refined messaging.
- Monitor market trends, regulatory changes, and emerging technologies to inform product positioning and roadmap alignment.
In the near term, you may be required to support downstream enablement and partner‑related content needs. These activities are expected to inform the design of our future channel marketing capability.
What you need to succeed:
Must-haves:
- Solid B2B and B2G Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go-to-market strategies to launch and scale new solutions.
- Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organisation.
- Proven ability to take technical products and create, position and articulate compelling value propositions.
- Ability to quickly grasp technical features and customer needs.
- Excellent writing and communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences (public sector buyers, channel partners, end users).
- Experienced in creating content for assets such as whitepapers, one-pagers, training materials, and webinar presentations.
Qualifications:
- Business or Marketing Degree
Experience and Skills:
- Several years’ B2G or B2B Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go-to-market strategies to launch and scale new solutions.
- Proven ability to work collaboratively and cross-functionally, with experience of working closely with Sales.
- Proven ability to take technical products and uncover, position and articulate compelling value propositions.
- Ability to quickly grasp technical features and customer needs.
- Excellent writing and communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences (engineering, public sector buyers, sales channels).
- Experienced in creating content for assets such as whitepapers, one-pagers, training materials, and webinar presentations.
Nice to have:
- Telecommunications, Electronics or Engineering Degree
- Background in a technical marketing role is a plus
- Mobile Computing Device experience in B2B markets is a plus.
- Industry experience in mission-critical telecommunications is a plus.
Product Marketing Manager — GTM & Messaging (B2B/B2G) in Cambridge employer: Sepura plc.
At Sepura Ltd, we pride ourselves on being an innovative technology company that fosters a collaborative and dynamic work environment in Waterbeach, Cambridge. As a Product Marketing Manager, you will not only contribute to our growth story but also benefit from extensive employee development opportunities, a supportive culture, and the chance to work with cutting-edge communication solutions that make a real difference in public safety and critical sectors. Join us at this exciting time and take your career to new heights while enjoying the unique advantages of working in a thriving tech hub.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager — GTM & Messaging (B2B/B2G) in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know their messaging inside out so you can show how you’d fit into their growth story.
✨Tip Number 3
Practice your elevator pitch! You want to be able to clearly articulate your value and how you can help them with their product marketing needs in just a few sentences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Manager — GTM & Messaging (B2B/B2G) in Cambridge
Some tips for your application 🫡
Tailor Your Messaging:Just like we craft compelling messaging for our products, make sure your application speaks directly to the role. Highlight your relevant experience and how it aligns with what we're looking for in a Product Marketing Manager.
Showcase Your Collaboration Skills:We love teamwork at StudySmarter! In your application, share examples of how you've worked cross-functionally with teams like Sales and Product. This will show us you can thrive in our collaborative environment.
Be Clear and Concise:When writing your application, clarity is key. Use straightforward language to convey your ideas and experiences. We want to see your ability to translate complex concepts into simple narratives, just like you would in the role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Sepura plc.
✨Know Your Product Inside Out
As a Product Marketing Manager, you'll need to demonstrate a deep understanding of Sepura's TETRA, Hybrid, and LTE solutions. Research these products thoroughly, including their features, benefits, and how they compare to competitors. This knowledge will help you craft compelling messaging during the interview.
✨Tailor Your Messaging
Be prepared to discuss how you would tailor messaging for different customer segments, such as public safety and commercial sectors. Think about specific examples from your past experience where you successfully adapted messaging to resonate with diverse audiences. This shows your ability to connect with various stakeholders.
✨Showcase Your Collaboration Skills
Collaboration is key in this role, so be ready to share examples of how you've worked cross-functionally with teams like Sales, Product, and Marketing. Highlight any successful projects where your collaborative efforts led to effective go-to-market strategies or product launches.
✨Prepare for Market Intelligence Questions
Expect questions about market trends and customer insights. Brush up on current trends in the telecommunications industry and think about how you would gather and utilise market intelligence to inform product positioning. This will demonstrate your strategic thinking and ability to adapt to changing market dynamics.
