Fragrance Manager - Birmingham

At SEPHORA UK, beauty isn’t just what we sell - it’s who we are. It’s the freedom to express yourself, the thrill of discovering something new, and the power of belonging to a community that celebrates every identity. From our beginnings in France in 1969 to becoming part of the LVMH family, we’ve always pushed boundaries through creativity, innovation, and inclusivity. Today, with nearly 500 iconic brands and our own SEPHORA Collection, we’re redefining the future of prestige beauty as we continue our bold expansion across the UK.

The Opportunity

As a Fragrance Manager, you’ll play a defining role in bringing your store’s fragrance universe to life. With your deep product knowledge, storytelling ability and passion for customer experience, you’ll curate a space where discovery feels personal, immersive and unforgettable. You’ll lead your team to deliver exceptional service, empower Beauty Advisors to share compelling fragrance stories, and create meaningful connections with customers. Through coaching, development and on‑floor leadership, you’ll elevate expertise, drive commercial performance and shape a dynamic, educational environment that positions SEPHORA as the destination for fragrance.

If you thrive in a fast‑paced setting, love blending creativity with strategy, and want to help create the fragrance experience for our newest flagship, this is your moment.

What you’ll be doing…

• Leading, coaching and inspiring Beauty Advisors to deliver exceptional service, grow their expertise and create memorable fragrance experiences.
• Delivering ongoing training in product knowledge, selling skills and personalised consultations to build confidence and capability.
• Conducting performance check‑ins, setting clear goals and supporting individual development plans.
• Staying ahead of fragrance trends and innovations to guide customers, inspire the team and keep the department culturally relevant.
• Leading the team to exceed sales targets through expert consultations, relationship building and thoughtful upselling and cross‑selling.
• Resolving customer enquiries and concerns promptly, upholding high satisfaction and loyalty.
• Overseeing fragrance operations, including inventory accuracy, stock flow, replenishment and visual standards.
• Collaborating with store leadership to deliver engaging promotional moments, brand activations and seasonal campaigns.
• Managing Employee Relations processes where needed, including attendance and performance conversations.
• Driving operational compliance across loss prevention, health and safety and SEPHORA standards.
• Assist with new store opening activities such as unboxing, organising and preparing stock (where applicable).

What you’ll bring…

• Proven retail leadership experience with strong capability in coaching, performance management and team development.
• Deep understanding of fragrance trends, storytelling and personalised consultation techniques.
• A commercial mindset with experience driving sales performance and delivering KPIs.
• Outstanding communication and interpersonal skills to build strong customer and team relationships.
• Strong organisational skills with the ability to manage multiple priorities in a fast‑paced environment.
• Experience managing ER processes where needed.
• A collaborative approach and ability to work cross‑functionally.
• Flexibility to work evenings, weekends and peak trading periods.

Beautiful Benefits at SEPHORA UK

When you join SEPHORA, you’re joining a team that we truly value - and our benefits reflect that. Here’s what you can look forward to:

• SEPHORA University - receive industry‑leading product, customer care and development training to help you grow your skills and your career.
• Allowances tailored to your role and location - including shoes, lunch and more.
• Competitive pay that grows with you - including annual salary reviews based on your performance and our company results.
• Performance‑based commission tied to collective store success.
• A generous employee discount across the world’s best beauty brands.
• A paid day off on your birthday - because you deserve to celebrate!
• Access to a perks and wellbeing platform offering discounts, wellness support, and more.
• Generous holiday allowance, plus the option to buy extra days.
• And more!

Start a beautiful career with us. Together, we belong to something beautiful. SEPHORA is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.