Digital Marketing Manager in London

When you join SEON, you will work with a growing team to make a big impact. We are always looking for passionate, curious and empathetic people to join our team. Come work alongside a group of talented individuals who are driven to deliver great customer outcomes.

At SEON, we strive to help online businesses reduce the cost, time and challenges faced due to fraud. Whether you are a global financial leader or a small eCommerce startup, our solution simplifies fraud management so you can focus on what matters: growing and scaling your company.

The people of SEON encourage open communication, do not believe in hierarchy and are all for transparency. By joining our Fraud Fighting team, you will be encouraged to offer creative and innovative ideas that can drive the company forward. This is the place for you if you want to be part of a customer obsessed, resilient and humble company that puts innovation at the center of what we do.

Our team is committed to fighting fraud on a daily basis, and as a result, we take great pride in offering our people fair compensation. Here are some further insights into our way of life:

• ESOP: Employee stock ownership plan.
• Vacation: National holidays, generous holiday allowance.
• Flexible hours: Flexible work schedule that allows teammates to alter their workday.
• Enhanced parental leave: Enhanced parental leave policies for all the parents on the team.
• Private health insurance: Private health insurance including coverage for spouse and dependents.
• Hybrid working environment: We encourage our colleagues to work from home a few days per week, and spend the rest of the time in the office collaborating with the SEON team.
• Employee assistance and mental health support: Access to an employee assistance and mental health support platform.
• Lunch and breakfast: Monthly company breakfast and weekly lunch allowance.
• Learning and development: Access to a variety of opportunities for learning and development (including external L&D).
• Weekly language courses: You can order business books to grow your knowledge and support your curiosity to learn more.

SEON is hiring a Digital Campaign Manager dedicated to the Betting & Gaming industry. This role is responsible for planning, coordinating, and optimizing integrated digital campaigns across all digital markets, spanning PPC, SEO, Paid Social, and content all tailored to operators, sportsbooks, social casinos, and gaming platforms.

You will represent Digital Marketing in campaign kick-offs, translate operator intent into content direction, lead localization across markets, embed Agile practices, and build the digital GTM model for Betting & Gaming end-to-end.

What You Will Do:

• Integrated Betting & Gaming Campaign Planning: Own and build integrated digital GTM plans for Betting & Gaming operators and platforms. Develop operator-focused campaign briefs, messaging, and keyword clusters tied to fraud, AML, onboarding, and risk. Represent Digital Marketing in campaign kick-offs and cross-functional alignment to ensure unified execution.
• Keyword-Intent & Reverse-Funnel Content Direction: Translate Betting & Gaming search intent into BOFU → MOFU content priorities. Create and guide content briefs aligned to operator needs (fraud, AML, KYC, bonus abuse, player risk). Shape conversion-focused landing page and CRO recommendations to improve operator acquisition. Coordinate channel sequencing across PPC, SEO, Paid Social, and content. Own and maintain the Betting & Gaming digital marketing calendar. Ensure agencies execute against a unified B&G strategy and operator messaging.
• Performance Analysis & Optimization: Consolidate cross-channel performance reporting for Betting & Gaming campaigns. Identify high-impact optimization opportunities across messaging, landing pages, and channel mix. Lead post-campaign reviews and insight sharing to drive continuous improvement.
• Support the Shift to Agile Marketing: Work in sprint-based cycles with clear priorities and deliverables. Help embed Agile marketing rituals (planning, stand-ups, retros) to improve execution speed.

What You Will Bring:

• 5–8 years in digital marketing, demand generation, performance marketing, or campaign management.
• Experience in the Betting & Gaming industry; understands operator terminology, player funnels, compliance needs, fraud/AML language.
• Proven ability to deliver integrated campaigns across PPC, SEO, and Paid Social.
• Strong understanding of operator search intent and funnel strategy.
• Experience writing and absorbing content briefs.
• Ability to localize campaigns across regulated and non-regulated markets.
• PPC ad copywriting, SEO content direction, and CRO best practices.
• AI tool usage for faster SEO/PPC content workflows.
• Ability to interpret performance and provide insights.
• Commercial mindset with awareness of operator acquisition and revenue drivers.
• Experience in SaaS or startup/scale-up environments.
• Proficiency with project management tools (e.g., Asana).
• Strong communication and stakeholder engagement skills.

SEON is an equal opportunity employer. We strive to embrace what makes each one of us unique; we each have our own story. Whether looking at our current staff or future team members, we believe that everyone has something to contribute, and our employment practices reflect that.

We are driven by Trust & Transparency, Customer Obsession, Innovation, and Ownership. We keep our word, act with integrity, and learn from every experience. Customers guide us, and we deliver with empathy, urgency, and unity. We embrace bold ideas, never settle, and iterate for impact. Together, we take ownership and drive meaningful solutions.