Digital Marketing Manager (SEO-Led) in Stoke-on-Trent

Location: Hybrid (Typically 3 days in the office per week in Stoke-on-Trent) Type: Full Time Salary: £35,000 – £40,000 DOE At Seodium, organic search is our bread and butter. We’re looking for an SEO-led Digital Marketing Manager who can own strategy and delivery across client accounts, using paid media and content to support long‑term organic growth. This is a hands‑on role for someone who enjoys turning data into results and wants real ownership within a growing digital agency. The Role As our Digital Marketing Manager, your primary focus will be strategy, execution, and performance . You’ll lead organic growth initiatives across multiple clients, from technical audits and keyword strategy to content planning and performance analysis. You won’t be expected to be a specialist in everything, but you’ll understand how each channel supports SEO and overall performance. Key Responsibilities Develop and execute SEO strategies to increase organic traffic, rankings, and conversions Understand technical SEO audits, keyword research, and competitor analysis Plan and optimise content in line with SEO best practices Monitor performance using GA4 and SEO tools, producing clear insights and recommendations Oversee and update client websites, ensuring content is optimised, accurate, and engaging Work within WordPress and other CMS platforms to support SEO and UX improvements Plan and optimise PPC campaigns where they complement organic growth Monitor budgets, track ROI, and report on performance Manage marketing projects from planning through to delivery Coordinate subcontractors and external partners to ensure quality and timeliness Support and grow our own organic presence Assist with email marketing, social media, and selected offline marketing activities What We’re Looking For Essential Proven experience in an SEO-focused digital marketing role Strong understanding of technical SEO, on‑page optimisation, and content strategy Experience working with WordPress or similar CMS platforms Confidence using GA4 and analytics tools to measure and report performance Strong organisational, communication, and problem‑solving skills Agency or client‑facing experience Nice to Have Experience with PPC platforms (Google Ads, paid social) Familiarity with email marketing or marketing automation tools A relevant degree (nice to have, not essential) What We Offer Free on‑site parking Summer and Winter bonus Monthly 1‑1s SEO‑first agency culture where organic growth is valued Opportunity to work with a diverse portfolio of clients Supportive, collaborative team environment Ongoing professional development and training The chance to play a key role in growing the agency #J-18808-Ljbffr