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- Tasks: Manage and optimise paid campaigns across platforms like Google Ads, Meta, and TikTok.
- Company: Join a dynamic digital agency with a collaborative and supportive culture.
- Benefits: Hybrid working, competitive salary, 20 days holiday, and ongoing training opportunities.
- Why this job: Make a real impact on client strategies while developing your PPC skills.
- Qualifications: Proven experience in PPC management and a passion for digital marketing.
- Other info: Work with a diverse portfolio of clients and enjoy excellent career growth.
The predicted salary is between 36000 - 60000 £ per year.
As our PPC Manager, you’ll take full ownership of planning, implementing, and optimising paid campaigns across platforms such as Google Ads, Meta, TikTok Shop, Google Merchant Centre, Pinterest and LinkedIn. You’ll bring a proven track record of delivering measurable ROI and play a key role in shaping client strategies within a collaborative agency environment.
Key Responsibilities- Work with clients to onboard, manage and optimise multi-channel paid campaigns across Google Ads, Meta (Facebook & Instagram), TikTok Shop, Google Merchant Centre, Pinterest and LinkedIn
- Conduct in-depth keyword research, competitor analysis, and audience targeting
- Audit existing campaigns, settings and tracking
- Develop and refine campaign structures, ad copy, and creative strategies
- Monitor campaign performance, adjust budgets and bids, and drive continuous improvement to meet KPIs
- Deliver regular performance reports with actionable insights for clients and the internal team
- Ensure product feeds are set up and optimised for platforms such as Google Merchant Centre and TikTok Shop
- Collaborate with SEO, content, and development teams to align paid campaigns with wider marketing objectives
- Stay up to date with platform updates, new ad formats, and industry trends
- Regular communication with clients to discuss performance
- Proactively plan for seasonal sales peaks
As a PPC Manager at Seodium, no two days are the same, but you can expect a mix of hands-on campaign management, strategy, and client communication. A typical day might include:
- Reviewing campaign dashboards first thing to monitor performance, budgets, and KPIs
- Making data-led adjustments to bids, budgets, and targeting to optimise ROI
- Researching keywords, testing new ad copy, and refining creatives for live campaigns
- Auditing client accounts to identify opportunities for improvement or new growth areas
- Setting up or updating product feeds in Google Merchant Centre or TikTok Shop
- Preparing reports that translate campaign performance into clear, actionable insights
- Jumping on client calls or team meetings to discuss strategy, progress, or upcoming launches
- Collaborating with SEO, content, and development colleagues to align paid activity with wider marketing goals
- Keeping up to date with platform updates and brainstorming how new formats or tools could benefit clients
- Planning ahead for seasonal campaigns, promotions, or key client milestones
- Salary: DOE
- Hybrid working, depending on location
- Free on-site parking
- 20 days holiday + Bank Holidays
- Opportunity to work with a diverse portfolio of clients
- A collaborative, supportive team environment where your expertise makes an impact
- Ongoing professional development and training opportunities
- The chance to be part of an ambitious and growing digital agency
Paid Media Manager in Barlaston employer: Seodium
Contact Detail:
Seodium Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager in Barlaston
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on a job opening that’s perfect for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. You might just catch their attention!
✨Tip Number 4
Prepare for interviews by practising common PPC questions and scenarios. We want to see how you think on your feet, so be ready to discuss your strategies and past successes in detail.
We think you need these skills to ace Paid Media Manager in Barlaston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience with PPC campaigns and any specific platforms mentioned in the job description, like Google Ads and Meta. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about paid media and how your previous experiences have prepared you for this role. Don’t forget to mention how you can contribute to our collaborative agency environment.
Showcase Your Results: When detailing your past roles, focus on measurable results. Share specific examples of how you've optimised campaigns and delivered ROI. We love numbers, so if you can quantify your achievements, do it!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Seodium
✨Know Your Platforms
Make sure you’re well-versed in the platforms mentioned in the job description. Brush up on Google Ads, Meta, TikTok Shop, and others. Be ready to discuss specific strategies you've used on these platforms and how they delivered measurable ROI.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis. Bring examples of how you've conducted keyword research, competitor analysis, and audience targeting. Highlight any tools you’ve used for auditing campaigns and how you’ve adjusted strategies based on performance metrics.
✨Be Ready to Collaborate
Since this role involves working closely with clients and internal teams, think of examples that demonstrate your collaborative spirit. Discuss how you’ve worked with SEO, content, or development teams in the past to align paid campaigns with broader marketing objectives.
✨Stay Current with Trends
Show your passion for the industry by discussing recent updates or trends in paid media. Be prepared to share insights on new ad formats or tools that could benefit clients. This will demonstrate your proactive approach and commitment to continuous improvement.
