At a Glance
- Tasks: Drive marketing strategy across EMEA, creating impactful campaigns and collaborating with teams.
- Company: Join Sensor Tower, a leader in digital intelligence with a vibrant culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting opportunity to build and lead a regional marketing team.
- Why this job: Make a real impact in a dynamic role while shaping the future of marketing.
- Qualifications: B2B marketing experience, strong writing skills, and ability to adapt strategies for EMEA.
The predicted salary is between 56250 - 68750 £ per year.
Sensor Tower's digital intelligence platform provides unparalleled insight into market trends, advertising, competitor's strategies, and consumer/user audience across mobile, web, and gaming. Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide across tech, retail/commerce, entertainment/media, gaming, consumer packaged goods and finance.
About the role
Sensor Tower is seeking a Regional Marketing Manager to drive marketing across Europe, the Middle East, and Africa (EMEA). Based in London, you will help create and implement Sensor Tower's regional marketing strategy, building awareness, generating demand, and supporting pipeline growth in partnership with regional Sales and our global Marketing organization. This is a broad marketing role with an emphasis on product marketing and brand marketing. You will develop a strong grasp of our products and customer use cases, translating complex capabilities into clear, persuasive messaging for EMEA audiences. Working closely with Product, Sales, Engineering, and Customer Success, you will contribute regional insights to global launches and adapt global programs for local markets. This is a director-level position that will begin as a hands-on individual contributor. You will set priorities, write content, and deliver programs directly, while establishing the foundation to build and lead an EMEA marketing team over time.
What you will do
- Drive the EMEA product marketing strategy and plan, aligning regional priorities with sales goals, global go-to-market strategies, and opportunities across the region.
- Work with Product and Engineering to understand product capabilities and translate technical information into customer value propositions and relevant use cases.
- Partner with global Marketing and Product on product and feature launches and beta programs, bringing EMEA buyer needs into planning and leading regional messaging and activation.
- Help plan and execute integrated campaigns across content, email, digital channels, account-based marketing, and events to generate qualified pipeline and support deal progression.
- Collaborate with other marketing leaders on regional events.
- Equip regional Sales teams with localized pitch decks, competitive battlecards, product presentations, and case studies that address customer needs and objections.
- Gather customer feedback, competitive intelligence, and market insights across EMEA.
- Share actionable findings with global teams to inform product and marketing decisions.
- Establish scalable marketing processes, identify future hiring needs, and build and develop the regional marketing team as the function grows.
What you will bring
- Significant B2B marketing experience, with a track record of driving regional strategy and delivering results at a senior or director-level scope.
- Exceptional writing and editing skills in English, including the ability to explain complex products and data clearly to different buyer audiences.
- Experience adapting global strategies for EMEA, with an understanding of regional differences in buying behavior and market needs.
- The ability to build product knowledge quickly and partner effectively with Product and Engineering on messaging and launches.
- Strong cross-functional collaboration and influence, including partnership with regional Sales and global teams across time zones.
- Experience using CRM, marketing automation, and analytics tools to measure performance and guide decisions.
- Sound strategic judgment and prioritization, with the willingness to execute directly and the leadership skills to build a team over time.
- Broad hands-on experience across demand generation, field marketing, content, and account-based programs, with evidence of pipeline impact.
Preferred experience
- Experience in SaaS, MarTech, AdTech, digital market intelligence, or data products.
- Experience hiring, mentoring, or managing a marketing team.
- Familiarity with Salesforce, Looker, or buyer intent platforms.
- Additional language skills relevant to EMEA markets.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Regional Marketing Manager (EMEA) employer: Sensor Tower
Sensor Tower is an exceptional employer that fosters a flexible work environment, allowing employees to thrive both personally and professionally. With a commitment to equal opportunities and a global presence, employees benefit from diverse perspectives and collaboration across various regions. The company prioritises employee growth through innovative projects and a supportive culture, making it an ideal place for those seeking meaningful and rewarding careers in technology.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager (EMEA)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sensor Tower and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sensor Tower are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sensor Tower on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sensor Tower. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Marketing Manager (EMEA)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sensor Tower. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sensor Tower:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sensor Tower’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sensor Tower
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sensor Tower will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sensor Tower, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
