Описание
Sensor Tower provides a digital intelligence platform offering insights into market trends, advertising, competitors’ strategies, and consumer and user audiences across mobile, web, and gaming. More than 2,500 enterprises worldwide use its insights across technology, retail and commerce, entertainment and media, gaming, consumer packaged goods, and finance.
Задачи
- Drive the EMEA product marketing strategy and plan, aligning regional priorities with sales goals, global go-to-market strategies, and opportunities across the region
- Work with Product and Engineering to understand product capabilities and translate technical information into customer value propositions and relevant use cases
- Partner with global Marketing and Product on product and feature launches and beta programs, bringing EMEA buyer needs into planning and leading regional messaging and activation
- Plan and execute integrated campaigns across content, email, digital channels, account-based marketing, and events to generate qualified pipeline and support deal progression
- Collaborate with other marketing leaders on regional events
- Equip regional Sales teams with localized pitch decks, competitive battlecards, product presentations, and case studies that address customer needs and objections
- Gather customer feedback, competitive intelligence, and market insights across EMEA, and share actionable findings with global teams to inform product and marketing decisions
- Establish scalable marketing processes, identify future hiring needs, and build and develop the regional marketing team as the function grows
Требования
- Significant B2B marketing experience, with a track record of driving regional strategy and delivering results at a senior or director-level scope
- Exceptional English writing and editing skills, including the ability to explain complex products and data clearly to different buyer audiences
- Experience adapting global strategies for EMEA and understanding regional differences in buying behavior and market needs
- Ability to build product knowledge quickly and partner effectively with Product and Engineering on messaging and launches
- Strong cross-functional collaboration and influence, including partnership with regional Sales and global teams across time zones
- Experience using CRM, marketing automation, and analytics tools to measure performance and guide decisions
- Sound strategic judgment and prioritization, willingness to execute directly, and leadership skills to build a team over time
- Broad hands-on experience across demand generation, field marketing, content, and account-based programs, with evidence of pipeline impact
- Будет плюсом: experience in SaaS, MarTech, AdTech, digital market intelligence, or data products; experience hiring, mentoring, or managing a marketing team; familiarity with Salesforce, Looker, or buyer intent platforms; additional language skills relevant to EMEA markets
Условия
- Hybrid arrangement with 2–3 days per week in the office
- Sensor Tower may use AI tools to support parts of the hiring process, including reviewing applications, analyzing resumes, or assessing responses; these tools assist the recruitment team but do not replace human judgment. Final hiring decisions are made by humans
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marketing manager in digital intelligence employer: Sensor Tower
Sensor Tower is an exceptional employer that fosters a flexible work environment, allowing employees to thrive both personally and professionally. With a commitment to equal opportunities and a global presence, employees benefit from diverse perspectives and collaboration across various regions. The company prioritises employee growth through innovative projects and a supportive culture, making it an ideal place for those seeking meaningful and rewarding careers in technology.
