At a Glance
- Tasks: Lead media relations and develop impactful PR campaigns for social change.
- Company: Join Sense, a dynamic organisation focused on making a difference.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on social impact and innovation.
- Why this job: Shape public understanding and drive meaningful conversations through your work.
- Qualifications: Proven experience in PR, strong media relationships, and excellent communication skills.
The predicted salary is between 37800 - 46200 £ per year.
Sense is seeking an experienced Senior PR Officer to lead media relations and campaign activity from our King’s Cross office on a hybrid basis (2–3 days on-site). You’ll oversee the press office, develop PR plans, pitch to journalists and support major campaigns and awards, shaping public understanding and debate in line with Sense’s social-change priorities.
You will manage reactive coverage, brief spokespeople, and train teams; you’ll build strong media relationships while collaborating with others.
Senior PR Lead: National Media & Campaigns employer: Sense
At Sense, we pride ourselves on being an exceptional employer that values compassion and community engagement. Our supportive work culture fosters personal and professional growth, offering training opportunities in British Sign Language and other essential skills. Located in the picturesque town of Whitland, Carmarthenshire, we provide a fulfilling environment where you can make a meaningful impact in the lives of individuals with deafblindness while enjoying the beauty of the local area.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR Lead: National Media & Campaigns
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Sense. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Sense, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Sense inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior PR Lead: National Media & Campaigns
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Sense. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Sense.
How to prepare for a job interview at Sense
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
