At a Glance
- Tasks: Lead PR strategy and secure impactful media coverage for a leading disability charity.
- Company: Join Sense, a dynamic charity dedicated to breaking down barriers for disabled people.
- Benefits: Hybrid work model, competitive salary, and opportunities for personal growth.
- Other info: Inclusive workplace that values diversity and promotes equality.
- Why this job: Make a real difference by shaping public debate and supporting change for disabled individuals.
- Qualifications: 4+ years in PR, strong communication skills, and team management experience.
The predicted salary is between 40000 - 50000 £ per year.
About the role
Sense has a fantastic opportunity for someone to join our team as our PR Manager. This is a full time, hybrid role, working 37.5 hours per week at our office in Kings Cross, London. The role is responsible for line‑managing two Senior PR Officers and sits within the ‘Media & Campaigns’ team, as part of the Social Change directorate. The team works closely with colleagues in Digital Engagement, Policy & Research, Stories, Co‑production, and Brand & Content.
The successful candidate will be responsible for developing, delivering and evaluating the charity’s PR strategy; securing high‑profile, impactful media coverage that helps raise the profile of its cause, increase understanding of the issues facing disabled people with complex needs, shape public debate and build support for change.
Key responsibilities
- Work with the Head of Media & Campaigns to develop the PR strategy, leading on the delivery of high‑profile press coverage, in line with strategic objectives.
- Lead the management of the press office, ensuring it’s setup to identify and capitalise on opportunities as they arise.
- Lead the team in securing press coverage that aligns with the charity’s strategic objectives, prioritising key projects and campaigns.
- Ensure press releases, statements and articles are written to a high quality and are consistent in messaging.
- Deliver impactful PR coverage to promote our key campaigns and influencing areas, working closely with the Campaigns and Policy teams.
- Secure high‑profile press coverage for Sense’s positions on policy, and impactful features on Sense services and programmes.
Key skills and experience
- 4 years+ in PR, or a relevant communications role.
- Demonstrable experience of managing or working in a busy press office.
- Demonstrable experience in implementing effective communication plans and securing press coverage across a range of titles and audiences.
- Experience of developing collaborative working relationships with internal and external stakeholders.
- A high level of communication skills, with the ability to understand and communicate complex information in an understandable and accessible format.
- Able to build and maintain effective relationships with other staff and external stakeholders.
- Able to manage and prioritise the work of a team.
- Able to operate in a fast paced, multi‑stakeholder environment – comfortable working across a diverse range of issues, stories and campaigns simultaneously.
About Sense
Sense is a leading disability charity, here to break down barriers alongside disabled people with complex needs. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Together, we drive change, building a future where everyone has the power, choice and control to live the lives we choose.
Equality and Diversity
We particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential.
Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.
PR Manager employer: Sense
Contact Detail:
Sense Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best press releases, articles, and any successful campaigns you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent media coverage. Be ready to discuss how you can help elevate their PR strategy and align with their mission. Tailor your answers to show you understand their goals!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are passionate about making a difference. Plus, it shows you’re genuinely interested in joining our team at Sense.
We think you need these skills to ace PR Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PR Manager role. Highlight your relevant experience in managing press offices and securing media coverage, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful campaigns or press coverage you've secured. We love seeing measurable outcomes that demonstrate your impact in previous roles!
Keep It Clear and Concise: When writing your application, clarity is key! Use straightforward language and avoid jargon. We want to see how well you can communicate complex information in an accessible way, just like you would in a press release.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Sense
✨Know Your PR Strategy
Before the interview, make sure you understand the charity's current PR strategy and how it aligns with their mission. Be ready to discuss how your experience can enhance their efforts in securing impactful media coverage.
✨Showcase Your Team Management Skills
Since the role involves managing two Senior PR Officers, prepare examples of how you've successfully led a team in the past. Highlight your ability to prioritise tasks and manage multiple projects simultaneously, as this will be crucial for success.
✨Demonstrate Your Communication Prowess
Be prepared to showcase your communication skills by discussing how you've simplified complex information for various audiences. Bring examples of press releases or articles you've written that effectively conveyed key messages.
✨Familiarise Yourself with Sense's Work
Research Sense’s campaigns and services thoroughly. Understanding their impact on disabled people with complex needs will allow you to speak passionately about how you can contribute to their mission during the interview.