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- Tasks: Lead PR strategy and secure impactful media coverage for a leading disability charity.
- Company: Join Sense, a dynamic charity dedicated to breaking down barriers for disabled people.
- Benefits: Hybrid working, competitive salary, and a chance to make a real difference.
- Other info: Inclusive workplace that values diversity and offers excellent career growth opportunities.
- Why this job: Shape public debate and support change for disabled individuals with complex needs.
- Qualifications: 4+ years in PR, strong communication skills, and team management experience.
The predicted salary is between 40000 - 50000 £ per year.
About the role
Sense has a fantastic opportunity for someone to join our team as our PR Manager. This is a full time, hybrid role, working 37.5 hours per week at our office in Kings Cross, London. The role is responsible for line‑managing two Senior PR Officers and sits within the ‘Media & Campaigns’ team, as part of the Social Change directorate. The team works closely with colleagues in Digital Engagement, Policy & Research, Stories, Co‑production, and Brand & Content.
The successful candidate will be responsible for developing, delivering and evaluating the charity’s PR strategy; securing high‑profile, impactful media coverage that helps raise the profile of its cause, increase understanding of the issues facing disabled people with complex needs, shape public debate and build support for change.
Key responsibilities
- Work with the Head of Media & Campaigns to develop the PR strategy, leading on the delivery of high‑profile press coverage, in line with strategic objectives.
- Lead the management of the press office, ensuring it’s setup to identify and capitalise on opportunities as they arise.
- Lead the team in securing press coverage that aligns with the charity’s strategic objectives, prioritising key projects and campaigns.
- Ensure press releases, statements and articles are written to a high quality and are consistent in messaging.
- Deliver impactful PR coverage to promote our key campaigns and influencing areas, working closely with the Campaigns and Policy teams.
- Secure high‑profile press coverage for Sense’s positions on policy, and impactful features on Sense services and programmes.
Key skills and experience
- 4 years+ in PR, or a relevant communications role.
- Demonstrable experience of managing or working in a busy press office.
- Demonstrable experience in implementing effective communication plans and securing press coverage across a range of titles and audiences.
- Experience of developing collaborative working relationships with internal and external stakeholders.
- A high level of communication skills, with the ability to understand and communicate complex information in an understandable and accessible format.
- Able to build and maintain effective relationships with other staff and external stakeholders.
- Able to manage and prioritise the work of a team.
- Able to operate in a fast paced, multi‑stakeholder environment – comfortable working across a diverse range of issues, stories and campaigns simultaneously.
About Sense
Sense is a leading disability charity, here to break down barriers alongside disabled people with complex needs. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Together, we drive change, building a future where everyone has the power, choice and control to live the lives we choose.
Equality and Diversity
We particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential.
Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.
PR Manager employer: Sense
Contact Detail:
Sense Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager
✨Network Like a Pro
Get out there and connect with people in the PR industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in managing press offices and securing high-profile coverage. We want to see how you can bring your unique flair to the role and help elevate the charity’s message!
✨Be Ready for the Spotlight
Prepare for interviews by brushing up on your knowledge of current issues facing disabled people. We want to see that you’re not just passionate about PR, but also about making a difference. Show us you can communicate complex information clearly and effectively!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make a difference together!
We think you need these skills to ace PR Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PR Manager role. Highlight your relevant experience in managing press offices and securing media coverage, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful campaigns or press coverage you've secured. We love seeing measurable outcomes that demonstrate your impact in previous roles!
Keep It Clear and Concise: We appreciate clarity! Make sure your application is well-structured and easy to read. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. This helps us quickly see your qualifications.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Sense
✨Know Your PR Strategy
Before the interview, make sure you understand the charity's current PR strategy and recent campaigns. Familiarise yourself with their key messages and how they align with the issues facing disabled people. This will help you demonstrate your knowledge and show how you can contribute to their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in managing a press office and securing high-profile coverage. Be ready to discuss how you've developed communication plans and built relationships with stakeholders, as this is crucial for the role.
✨Demonstrate Team Leadership Skills
Since you'll be managing a team, think about how you can showcase your leadership style. Prepare to discuss how you've successfully led teams in the past, prioritised tasks, and fostered collaboration among team members to achieve common goals.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your ability to handle fast-paced environments and complex issues. Think of examples where you've had to think on your feet or adapt your strategy quickly, and be prepared to explain your thought process and outcomes.