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- Tasks: Drive traffic and enquiries for elderly care through SEO and digital marketing campaigns.
- Company: Senkoun Healthcare, a purpose-driven healthcare provider.
- Benefits: Gain real-world experience, flexible working, and potential for full-time role.
- Other info: Mentorship from experienced leaders and exposure to the growing elderly care sector.
- Why this job: Make a meaningful impact on families seeking quality care while developing your marketing skills.
- Qualifications: Passion for digital marketing and understanding of SEO best practices.
The predicted salary is between 20000 - 30000 ÂŁ per year.
Company: Senkoun Healthcare Wakering Ltd (Joseph Lodge) & Senkoun Integrated Healthcare Solutions Ltd (Joseph Nursing Home)
Location: Remote / Hybrid (with occasional visits to Joseph Lodge, 399 Little Wakering Road, Barling Magna, Southend-on-Sea, SS3 0GA)
Type: Internship (3–6 months, with potential for extension or full-time role based on performance)
Reports to: Management Team
About the Role
We are seeking a motivated and results-driven Digital Marketing & SEO Intern to play a key role in increasing occupancy at our flagship care home, Joseph Lodge in Great Wakering / Little Wakering (Southend-on-Sea area). Your primary mission will be to drive targeted traffic and qualified enquiries for residential and dementia care placements through comprehensive SEO, Google Ads, and Meta Ads campaigns. You will work hands‑on with our existing website (built on Next.js + Tailwind CSS + TypeScript + Strapi CMS) and help us establish a strong local digital presence in Essex for elderly care services. This is a fantastic opportunity for someone passionate about digital marketing to gain real‑world experience in a purpose‑driven healthcare setting, with direct impact on residents and families in the community.
Key Responsibilities
- SEO (Primary Focus): Perform technical and on‑page SEO audits and implement optimisations on the Next.js/Strapi site. Develop and optimise content (landing pages, blog posts, service pages) to improve organic rankings and conversions. Monitor performance using Google Search Console, Google Analytics 4, and other specialist tools (e.g., SEMrush, Ahrefs, or equivalent).
- Paid Advertising (Google & Meta): Set up, manage, and optimise Google Ads campaigns (Search, Performance Max, Display) and Meta Ads (Facebook & Instagram) focused on lead generation for Joseph Lodge. Create compelling ad copy, creatives, and audiences targeted at families and referrers in Essex and surrounding areas. Track, analyse, and report on key metrics (CPC, CTR, conversion rate, cost per enquiry, ROAS) with clear recommendations for improvement.
- Analytics & Reporting: Implement and maintain tracking (Google Analytics 4, conversion tracking, pixel setup). Produce weekly/monthly performance dashboards and reports showing traffic, enquiries, and ROI. Identify opportunities to improve website UX/conversion rate for care enquiries. Make hands‑on improvements to our Next.js + Tailwind + TypeScript website (content updates, basic component tweaks, Strapi CMS management). Support general digital projects, including social media content for care home promotion and email marketing if needed.
- Additional Tasks: Assist with local directory listings, Google Business Profile optimisation, and review management. Collaborate with the management team on marketing strategy aligned with our business plans. Provide general IT support where required (Microsoft 365 tools, basic admin tasks).
Requirements & Skills
- Strong understanding of SEO best practices and experience with keyword research/tools.
- Hands‑on experience or solid knowledge of Google Ads and Meta Ads Manager.
- Proficiency in Google Analytics 4 and conversion tracking.
- Good IT literacy and familiarity with Microsoft tools (Word, Excel, Teams, etc.).
- Proficiency (or strong willingness to learn quickly) in Next.js, Tailwind CSS, TypeScript, and Strapi CMS.
- Excellent written and verbal communication skills — ability to create compassionate, professional content for elderly care audiences.
- Self‑motivated, analytical, and results‑oriented with attention to detail.
- Prior experience or coursework in digital marketing, especially in healthcare, care homes, or local service businesses.
- Experience with Microsoft 365 administration.
- Portfolio of past SEO/PPC campaigns or personal projects showing measurable results.
- Understanding of the UK care sector or empathy for elderly care challenges.
What We Offer
- Real responsibility and ownership of campaigns that directly impact occupancy at Joseph Lodge.
- Mentorship from experienced leadership (including our CEO with extensive NHS/wound care background).
- Opportunity to work with modern tech stack (Next.js ecosystem) and gain production‑level digital marketing experience.
- Flexible working arrangement with potential for extension or permanent role.
- Exposure to the growing elderly care sector in Essex, backed by strong local authority relationships.
If you are passionate about digital marketing, love data‑driven decision making, and want to make a meaningful difference by helping families find high‑quality care at Joseph Lodge, we’d love to hear from you!
Digital Marketing & SEO Intern in London employer: Senkoun
Contact Detail:
Senkoun Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & SEO Intern in London
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing and healthcare sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have a lead on an internship or job opportunity!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects, Google Ads campaigns, or any relevant work. This is your chance to demonstrate what you can do, especially if you’ve got some data to back it up. Make sure to include links to your work when applying through our website!
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Familiarise yourself with their current marketing strategies and think of ways you could contribute. Bring fresh ideas to the table during your interview – it shows initiative and passion!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you on their radar. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the Digital Marketing & SEO Intern position!
We think you need these skills to ace Digital Marketing & SEO Intern in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing & SEO Intern role. Highlight any relevant experience or skills, especially in SEO, Google Ads, and content creation. We want to see how you can contribute to our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and why you're excited about working with us at Senkoun Healthcare. Be sure to mention any specific projects or experiences that relate to the role.
Showcase Your Skills: If you've got a portfolio of past SEO or PPC campaigns, don’t forget to include it! We love seeing real examples of your work and how you've driven results. It helps us understand your approach and creativity.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Senkoun
✨Know Your SEO Basics
Brush up on your SEO knowledge before the interview. Be ready to discuss key concepts like keyword research, on-page optimisation, and technical audits. Showing that you understand how these elements contribute to driving traffic will impress the management team.
✨Familiarise Yourself with the Tech Stack
Since the role involves working with Next.js, Tailwind CSS, TypeScript, and Strapi CMS, it’s a good idea to have a basic understanding of these technologies. Even if you’re not an expert, demonstrating a willingness to learn and adapt will show your enthusiasm for the position.
✨Prepare Your Campaign Examples
If you have past experience or coursework in digital marketing, prepare to discuss specific campaigns you've worked on. Highlight measurable results and what you learned from those experiences. This will help you stand out as a candidate who can bring real value to the team.
✨Show Your Passion for Healthcare
This internship is in a healthcare setting, so express your genuine interest in making a difference in the elderly care sector. Share any relevant experiences or insights you have about the challenges faced by families seeking care, as this will resonate well with the company’s mission.