At a Glance
- Tasks: Lead B2G sales strategy for European Intelligence and Law Enforcement sectors.
- Company: Join SENAI, a trusted tech partner in security solutions.
- Benefits: Competitive salary, travel opportunities, and a chance to shape the future of security.
- Other info: Fast-paced environment with significant career advancement potential.
- Why this job: Make a real impact by driving growth in critical government sectors.
- Qualifications: 8+ years in B2G sales with a strong network in European security.
The predicted salary is between 90000 - 110000 £ per year.
SENAI is seeking an experienced VP of Sales – Europe to lead and accelerate our growth with Intelligence Agencies, Law Enforcement, Defense, and National Security organizations across Europe.
The ideal candidate is a highly autonomous, results-oriented B2G sales leader with a strong network across the European security ecosystem and a proven ability to originate, develop, and close complex, high-value government contracts.
This is a hands-on sales leadership role.
We are looking for someone who can operate independently, open doors, build trusted relationships, drive opportunities forward, and close deals in a fast-paced, high-growth environment.
Responsibilities
- Define and execute SENAI’s European B2G sales strategy, with a primary focus on Intelligence Agencies, Law Enforcement, Defense, and National Security organizations.
- Build and own a strategic pipeline across priority European markets, from initial prospecting and relationship building through contract signature.
- Establish and maintain senior-level relationships with decision-makers, operational stakeholders, procurement teams, and government partners.
- Lead complex government sales cycles, including demos, POCs, RFPs/RFIs, tenders, procurement processes, negotiations, and multi-year contracts.
- Proactively identify new opportunities and create access to relevant government organizations and programs.
- Identify, develop, and manage strategic relationships with local partners, integrators, distributors, and government technology partners where relevant.
- Navigate European public-sector procurement frameworks, budget cycles, compliance requirements, and country-specific buying processes.
- Work closely with SENAI’s Executive, Product, Presales, and Engineering teams to translate customer requirements into compelling solutions and commercial opportunities.
- Represent SENAI at relevant European intelligence, law-enforcement, defense, and homeland-security events.
- Own European B2G forecasting, pipeline management, pricing strategy, and revenue targets.
- Build and scale the European B2G sales organization as the business grows.
- 8+ years of experience in B2G sales, ideally within intelligence, law enforcement, defense, homeland security, cybersecurity, OSINT, data intelligence, or investigative technologies.
- Proven experience selling directly to European Intelligence Agencies, Law Enforcement, Defense, or National Security customers.
- Demonstrated track record of closing complex, high-value, and multi-year government contracts.
- Strong existing network within the European intelligence, law-enforcement, defense, or security ecosystem.
- Deep understanding of government procurement, tenders, POCs, budget cycles, and complex stakeholder environments.
- Highly autonomous and results-oriented, with the ability to take full ownership of a territory and deliver measurable revenue outcomes.
- Strong hunter mentality with the ability to create opportunities, open new accounts, and drive deals forward without requiring a large supporting organization.
- Ability to move fast, prioritize effectively, and execute in a fast-paced, high-growth environment.
- Strong executive communication, negotiation, and relationship-building skills.
- Ability to operate effectively across multiple European countries, cultures, and procurement environments.
- Fluent English required; additional European languages are a strong advantage.
- Willingness to travel frequently across Europe.
- What Success Looks Like
Success means building SENAI into a trusted technology partner for leading European Intelligence and Law Enforcement organizations, generating significant new revenue, and creating a repeatable and scalable European B2G sales engine.
We are looking for someone who owns the number, creates momentum, and gets deals done.
VP of Sales – Europe in London employer: Senai
SENAI is an exceptional employer for the VP of Sales – Europe role, offering a dynamic and fast-paced work environment that fosters autonomy and results-driven performance. With a strong focus on employee growth, SENAI provides opportunities to build strategic relationships within the European security ecosystem while driving significant revenue in the public sector. The company values innovation and collaboration, ensuring that employees are equipped with the resources and support needed to excel in their roles and make a meaningful impact in national security.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Sales – Europe in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like VP of Sales – Europe at Senai, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Senai. Tailor your message to explain why you’re drawn to them and how you can contribute as a VP of Sales – Europe. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace VP of Sales – Europe in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Senai:When writing your cover letter, make sure to tailor your message specifically for Senai. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Senai
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Senai that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Senai that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Senai’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
