At a Glance
- Tasks: Lead content curation and speaker engagement for global events, shaping industry conversations.
- Company: Join Semrush, a leading brand visibility platform trusted by over 28 million users.
- Benefits: Enjoy unlimited PTO, team-building budgets, and a supportive employee resource programme.
- Other info: Be part of a diverse team committed to inclusion and professional growth.
- Why this job: Make a real impact in the marketing world while working with top-tier speakers and events.
- Qualifications: 5+ years in event management, strong editorial skills, and a passion for digital marketing.
The predicted salary is between 60000 - 80000 £ per year.
Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
About the role
We’re looking for an experienced Senior Project Manager to step into a role spanning the full Semrush events portfolio. You’ll own content programming, speaker strategy, and program curation across multiple events. You’ll be the person who knows who’s speaking where, what topics are trending, which speakers deliver and which don’t, and how Semrush shows up as a thought leader at every event it touches.
What You’ll Own
- Spotlight: Program Strategy & Content Curation
- Define and execute the conference program strategy across 15+ content tracks.
- Curate session topics, angles, and descriptions that align with attendee expectations and industry trends across two keynote stages.
- Manage the Advisory Board: facilitate topic ideation, speaker profile validation, content review sessions, and program strategy alignment with internal and external SMEs.
- Own the content review process: brief speakers, coordinate draft submissions, provide structured feedback, and run final rehearsal calls before the event.
- Oversee Mastermind sessions: develop facilitator toolkits, provide additional support to speakers, etc.
- Implement improvements based on attendee and speaker feedback data from previous editions.
- Cannes Lions: Semrush Programming & Activations
- Develop and execute the content strategy for Semrush’s presence at Cannes Lions, including hosted sessions, panels, fireside chats, and branded activations.
- Source and secure speakers for those activations.
- Coordinate with Semrush’s marketing and brand teams to ensure programming supports broader brand positioning and partnership goals at the festival.
- Manage the end-to-end speaker experience at Cannes: outreach, briefings, content development, on-site logistics coordination, and post-event follow-up.
- Broader Events Portfolio & Cross-Event Strategy
- Manage speaker and content programming for Semrush’s participation in regional marketing events, partner conferences, and sponsored industry activations.
- Maintain a centralized speaker database and pipeline across all events.
- Coordinate with Semrush’s teams to ensure consistent thought leadership messaging across all external speaking engagements.
- Support Semrush team members preparing for external speaking opportunities: deck review, messaging alignment, and rehearsal support.
- Manage end-to-end speaker communications across the portfolio: outreach, negotiation, onboarding, briefings, technical requirements, and post-event feedback collection.
- Build and nurture long-term relationships with speakers.
- Coordinate with event producers and sponsorship managers on logistics and program while maintaining ownership of content quality and program fit.
- Analyze attendee survey data and speaker feedback ratings across all events to inform programming decisions.
About you
Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role:
- 5+ years of experience in conference program management, content curation, or editorial leadership across multiple concurrent events.
- Proven track record of scouting and securing high-profile speakers from major global brands for both owned events and third-party conference appearances.
- Deep knowledge of the digital marketing ecosystem: SEO, content marketing, social media, AI/martech, performance marketing, brand strategy, and creative advertising.
- Experience with the Cannes Lions ecosystem or similar tier-1 creative/marketing festivals — understanding the audience, the format expectations, and the speaker caliber required.
- Familiarity with the search marketing conference circuit (SMX, BrightonSEO, MozCon, or similar) and the key players in the SEO/SEM speaking community.
- Experience managing Advisory Boards or editorial committees for event programming.
- Strong editorial judgment: you can review a keynote deck and identify gaps in logic, structure, audience fit, and storytelling.
- Excellent relationship-building skills with C-level executives, marketing leaders, and industry influencers.
- Outstanding organizational skills: you thrive managing 100+ speaker relationships simultaneously across multiple events while maintaining content quality standards.
- Experience building and implementing AI workflows to streamline, automate and speed up the management process.
Nice to Have
- Previous experience with Semrush tools or familiarity with the Semrush brand and community.
- Existing network within both the search marketing and creative/brand marketing conference circuits.
- Experience programming content for both technical SEO/marketing audiences and C-suite/brand leadership audiences.
- Experience with event management platforms and scheduling apps (Brella, Swapcard, or similar).
About the perks
- Unlimited PTO.
- Hobby & team building budget allowance.
- Employee Support Program.
- Loss of family member financial aid.
- Employee Resource Groups.
Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day.
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
Senior Events Program Manager - Speaker Engagement and Content Curation (Global Events Team) employer: Semrush
At Semrush, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. With unlimited PTO, a dedicated hobby and team-building budget, and a strong commitment to diversity, equity, and inclusion, we empower our employees to grow both personally and professionally. Located in Boston, MA, our global presence offers unique opportunities to engage with industry leaders and make a meaningful impact in the marketing world.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Events Program Manager - Speaker Engagement and Content Curation (Global Events Team)
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow professionals. Don’t be shy—introduce yourself and share your passion for event management!
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your past events, speaker engagements, and content curation successes. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to engage with industry leaders and share insights on event trends. This not only builds your online presence but also keeps you in the loop about job openings.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your approach to show how your skills align with our mission at Semrush.
We think you need these skills to ace Senior Events Program Manager - Speaker Engagement and Content Curation (Global Events Team)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for events and content curation shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in the events space.
Tailor Your Experience:Make sure to highlight your relevant experience in conference program management and speaker engagement. We love seeing how your past roles align with what we do at Semrush, so don’t hold back on those details!
Be Clear and Concise:While we appreciate creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points if it helps convey your skills and experiences more effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Semrush
✨Know Your Stuff
Make sure you’re well-versed in the digital marketing ecosystem, especially SEO and content marketing. Familiarise yourself with current trends and key players in the industry, as this will help you speak confidently about how you can contribute to Semrush's goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in conference program management and speaker engagement. Be ready to discuss how you've successfully curated content and secured high-profile speakers, as this is crucial for the role.
✨Engage with the Team
Demonstrate your relationship-building skills by discussing how you’ve collaborated with C-level executives and industry influencers in the past. Show that you understand the importance of teamwork and how you can fit into Semrush’s culture of moving as one unbeatable team.
✨Ask Insightful Questions
Prepare thoughtful questions about Semrush’s events portfolio and their approach to content curation. This shows your genuine interest in the role and helps you assess if the company aligns with your career aspirations.
