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- Tasks: Lead PR strategies for product launches and create captivating narratives.
- Company: Join Semrush, a global leader in digital marketing technology.
- Benefits: Enjoy flexible hours, unlimited PTO, and professional development opportunities.
- Why this job: Make waves in tech communications and shape industry narratives.
- Qualifications: 5+ years in PR with a focus on product communications; strong writing skills.
- Other info: Be part of a diverse team committed to innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
Hi there! We are Semrush, a global Tech company developing our own product – a platform for digital marketers. Are you ready to be a part of it? This is your chance!
About Semrush: We're Semrush, the undisputed leader in online visibility. Our SaaS platform isn't just a tool; it's the engine that powers businesses' digital success. With over 50 products and features, we dominate SEO, content, social media, and competitive intelligence. We're global, fast-paced, and relentless in our pursuit of innovation. If you want to be part of a company that defines the digital landscape, you've found your home.
The Opportunity: We're not just looking for a PR Specialist Lead; we need a Product Communications power player to electrify our story. This isn't about maintaining; it's about making waves. You'll be the architect of our product narrative, launching innovations, and cementing Semrush's status as an industry icon. If you breathe tech, crave impact, and have a track record of turning product releases into media frenzies, step up.
Your Impact (What You’ll Do):
- Own the Narrative: Craft and execute high-octane PR strategies for every product launch and feature update. This isn't just PR; it's product evangelism.
- Storyteller-in-Chief: Transform complex tech into captivating stories. You'll make our products irresistible to media and millions of users.
- Data Evangelist: Rigorously leverage Semrush’s proprietary search and market data to create compelling, newsworthy narratives and shape industry reports.
- Proof Point Power Player: Develop and secure coverage for high-impact customer success stories and case studies that clearly demonstrate the ROI and real-world value of our products, especially for enterprise clients.
- Media Maverick: Forge bonds with top-tier tech, business, and marketing journalists. Your mission: secure game-changing coverage that amplifies our reach.
- Content Architect: From razor-sharp press releases to compelling pitches, you'll produce PR content that cuts through the noise.
- Cross-Functional Connector: Seamlessly link arms with product, marketing, and sales. We're one team, one message.
- Impact Measurer: Prove the ROI of every campaign. Data-driven insights are your North Star for continuous optimization.
- Market Hunter: Stay relentlessly ahead of trends, competitors, and the media landscape. Spot opportunities; exploit them.
Who We Are Looking For:
- 5+ years of PR experience, with a heavy emphasis on product communications in the SaaS, B2B tech, or marketing tech space. You've been in the trenches and owned product launches.
- A portfolio of successful product launches and undeniable media wins.
- Exceptional writing and verbal communication skills – you can simplify the complex and make it sound brilliant.
- Proven ability to translate complex data sets and customer usage metrics into simple, high-impact stories suitable for tier-one media and trades.
- A rolodex of media contacts that opens doors.
- Strategic vision coupled with flawless execution. You see the big picture and nail the details.
- Project management wizardry – you thrive in chaos and juggle priorities like a pro.
- Proactive, relentless, and autonomous. You don't wait for instructions; you make things happen.
- A collaborative spirit that fuels strong internal partnerships.
- Fluency in PR measurement tools and analytics.
Bonus Points If You Have:
- Conquered PR for a global enterprise.
- A deep understanding of the digital marketing universe (SEO, content, PPC, social).
Benefits and Working Conditions:
- Flexible working hours
- Unlimited PTO
- Flexi Benefit for your hobby
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
- Meals, snacks, and drinks at the office
- Corporate events
- Teambuilding
- Training, courses, conferences
Our Diversity, Equity, and Inclusion commitments: Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
Our new colleague, we are waiting for you!
Product PR Specialist Lead (Communications Team) in London employer: Semrush
Contact Detail:
Semrush Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product PR Specialist Lead (Communications Team) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially those successful product launches. When you get the chance to chat with potential employers, use this as a conversation starter to showcase your impact.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in PR and digital marketing. Follow industry leaders, read relevant blogs, and consider taking courses. This not only boosts your knowledge but also shows potential employers that you’re committed to growth.
We think you need these skills to ace Product PR Specialist Lead (Communications Team) in London
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a Product PR Specialist Lead, your ability to craft compelling narratives is key. Make sure your application showcases your writing prowess and how you've turned complex tech into engaging stories in the past.
Highlight Your Media Connections: We want to see your rolodex! Mention any top-tier media contacts you have and how you've leveraged those relationships to secure impactful coverage for product launches. This could set you apart from other candidates.
Be Data-Driven: Since we’re all about proving ROI, include examples of how you've used data to shape your PR strategies. Show us how you’ve turned metrics into compelling stories that resonate with both media and audiences.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Semrush
✨Know Your Product Inside Out
Before the interview, dive deep into Semrush's products and features. Understand how they work and their unique selling points. This will help you articulate compelling narratives during your interview, showcasing your ability to be the 'Storyteller-in-Chief' they’re looking for.
✨Showcase Your PR Success Stories
Prepare a portfolio of your past product launches and media coverage. Be ready to discuss specific campaigns where you turned complex tech into captivating stories. Highlight your strategic vision and execution skills, as these are crucial for the role.
✨Demonstrate Data-Driven Insights
Familiarise yourself with PR measurement tools and analytics. Be prepared to discuss how you've used data to shape narratives and prove ROI in previous roles. This will show that you can be the 'Impact Measurer' they need.
✨Build Connections with Media Contacts
If you have a rolodex of media contacts, mention it! Discuss how you've leveraged these relationships to secure high-impact coverage. This will demonstrate your capability as a 'Media Maverick' and your proactive approach to building partnerships.
