At a Glance
- Tasks: Lead product marketing for DaaS, driving strategy and growth through innovative campaigns.
- Company: Join Semrush, a leading brand visibility platform with a collaborative culture.
- Benefits: Enjoy unlimited PTO, health insurance, and a supportive work environment.
- Other info: Be part of a diverse team committed to inclusion and professional growth.
- Why this job: Make a real impact in the marketing world with cutting-edge technology and a dynamic team.
- Qualifications: 8+ years in product marketing, strong leadership, and data-driven decision-making skills.
The predicted salary is between 150000 - 200000 £ per year.
Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
This is our Director of Product Marketing for Data as a Service (DaaS) Products, an opportunity for idea generators, planning geniuses, and natural-born analysts. As one of our Directors of Product Marketing, you will play a pivotal role in ensuring we deliver on our strategy to position, price, and package, and ultimately convert and upsell new and existing Semrush users.
In this role, you will draw on your experience to lead us through a new phase of growth, bringing to market our Data Platform that combines the best of what Semrush has to offer–from SEO, demand, authority, visibility, brand perception, clickstream, and more. We need your expert guidance to help us package and sell components of and the entire platform to incremental customers in the market, as we see strong demand currently.
This position will require a deep understanding of go-to-market (GTM) strategy, laser focus on experimentation, pricing, and packaging, product lifecycles, and the discipline to make decisions rooted in data, and most importantly, always putting the customer first.
Leadership & Vision:- Draft and align our vision of “what great looks like” for our enterprise DaaS products while cultivating a high-performing and innovative team.
- Serve as the connective tissue between product, marketing, sales (particularly regarding expansion opportunities), and customer success teams to ensure alignment on priorities and KPIs.
- Provide a framework for planning Marketing and Product Marketing involvement in Data as a Service (DaaS) product releases.
- Lead and navigate complex co-marketing initiatives with strategic partners, aligning messaging, joint value propositions, and go-to-market execution to drive mutual growth.
- Align our GTM strategy for core products launches and marketing campaigns, integrating messaging across 10+ customer acquisition channels.
- Drive cross-functional efforts to ensure product experiences and messaging support commercial, adoption, engagement, and retention goals.
- Collaborate with data science, finance, and analytics to define KPIs and continuously optimize performance.
- Design and implement pricing and product packaging strategy for both new and existing product portfolios.
- Develop a robust customer storytelling strategy rooted in customer research, market trends, unique selling propositions (USPs), and behavioral insights.
- Lead qualitative and quantitative research initiatives, partnering with user experience research (UXR) and analytics teams to uncover customer pain points, decision-making processes, and emerging trends.
- Transform customer and market insights into value propositions, messaging, and campaigns that not only resonate but also deliver new monthly recurring revenue (NMRR) across multiple audience segments, as well as expansion MRR.
- Partner with Demand Generation and Sales to craft a durable customer journey to identify customers who are most ripe to expand average checks and upgrade our data offering.
- Commit to and deliver on shared pipeline goals with Demand Generation for such upsell opportunities.
- Build and mentor a diverse and high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence.
- Partner with executive leadership to identify priorities and provide feedback loops to influence product roadmaps, ensuring market needs and opportunities are central to decision-making.
- Foster a culture of high-quality hiring for product Marketing Managers, Strategic Content Developers, pricing and packing teams, sales enablement, among others.
- Bachelor's degree in Business, Marketing, User Experience Design, or a related field. MBA or advanced degree preferred.
- Proven Enterprise experience (typically 8+ years) in a leadership role focused on product marketing and business strategy, including leading product launches in enterprise SaaS environments.
- Proven success in sales-led growth (SLG) at scale, in particular for DaaS solutions.
- Extensive experience in creating and adapting product pricing and packaging strategies.
- Deep understanding of SaaS business models, including B2B and B2C approaches.
- Background in new product development and lifecycle marketing, with a proven ability to influence product roadmaps.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong communication and storytelling skills, with experience presenting to executives and managing high-impact projects.
- Strong leadership and team management capabilities, focusing on mentorship and talent development.
- Proficiency in leveraging data and analytics to make informed decisions and optimize the customer experience.
- Implement automation and AI technologies into the day-to-day operations of the team.
- Very familiar – and a passion for – the latest marketing technological trends in digital marketing (e.g., AI SEO, Agentic Search Optimization, etc.).
- Strong technical background, familiar with Product cycles and fundamentals.
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
Director, Product Marketing, DaaS (Marketing Team) in London employer: Semrush
At Semrush, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our London office is not just a workplace; it's a hub for creativity where employees are encouraged to experiment and grow, supported by unlimited PTO, comprehensive health benefits, and a commitment to diversity and inclusion. Join us to be part of a high-performing team that values your contributions and provides ample opportunities for professional development in the fast-paced world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Product Marketing, DaaS (Marketing Team) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Semrush and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Semrush are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Semrush on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Semrush. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Product Marketing, DaaS (Marketing Team) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Semrush. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Semrush:Show us that you’ve done your homework! In your application, briefly mention what you admire about Semrush’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Semrush
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Semrush will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Semrush, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
