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For Companies At a Glance
- Tasks: Lead onboarding and product adoption for Enterprise customers, ensuring seamless integration and success.
- Company: Join Semrush, a leading platform in digital marketing and SEO solutions.
- Benefits: Enjoy flexible work options, a collaborative culture, and opportunities for professional growth.
- Why this job: Make a real impact by enhancing customer experiences and driving product success in a dynamic environment.
- Qualifications: Strong leadership skills, technical acumen, and experience in customer success or onboarding roles required.
- Other info: This role offers the chance to work with a globally distributed team and leverage data-driven strategies.
The predicted salary is between 72000 - 108000 £ per year.
The Director Enterprise Customer Onboarding and Product Adoption will lead the end-to-end onboarding experience and product adoption strategy for Semrush’s Enterprise Platform customers. This role is accountable for optimizing and standardizing time to value (TTV), ensuring seamless multi-product integration into customer workflows, and driving early and sustained product success.
As a strategic and hands-on leader, you will oversee a global team, partner cross-functionally with Sales, Product, Analytics, and Customer Success, and leverage data and AI-driven tools to continuously improve customer onboarding, product activation, and retention outcomes. You are operationally sharp, have strong technical acumen and leverage process to execute against company and customer objectives.
- Enterprise Onboarding Strategy: Design and scale an enterprise-grade onboarding framework that supports complex, multi-product adoption aligned with customer goals.
- Accelerate Time to Value: Drive measurable outcomes by reducing TTV, increasing product utilization, and ensuring value realization early in the customer lifecycle. Establish best-in-class processes to enhance operational efficiency and ensure scalable growth.
- Customer-Centric Execution: Ensure every onboarding touchpoint delivers a world-class customer experience and sets the foundation for long-term partnership and retention.
- Cross-Functional Orchestration: Collaborate with Product, Sales, and Customer Success teams to drive joint accountability and unified execution across the customer journey.
- Enablement & Playbooks: Partner with CS Enablement to create, refine, and scale onboarding playbooks and product adoption best practices that support repeatable excellence.
- Team Leadership & Development: Lead and grow a high-performing, globally distributed team. Foster a culture of accountability, customer obsession, and data-driven decision-making.
- Operational Excellence: Implement metrics and capacity planning to optimize productivity, quality of delivery, and resource allocation across regions and functions.
- Analytics & Continuous Optimization: Leverage data insights to monitor onboarding health, inform strategy, and continuously improve onboarding and adoption workflows.
- Executive Reporting: Own reporting on onboarding KPIs, including TTV, adoption rates, satisfaction scores, and early churn indicators — delivering actionable insights to executive stakeholders.
Director Enterprise Customer Onboarding and Product Adoption employer: Semrush
Contact Detail:
Semrush Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Enterprise Customer Onboarding and Product Adoption
✨Tip Number 1
Familiarise yourself with the latest trends in customer onboarding and product adoption, especially within enterprise environments. Understanding the nuances of multi-product integration and how to optimise time to value will give you a significant edge during discussions.
✨Tip Number 2
Network with professionals in the Customer Success field, particularly those who have experience in leading onboarding strategies. Engaging in conversations about best practices and challenges can provide valuable insights that you can leverage in your application process.
✨Tip Number 3
Showcase your leadership skills by discussing any previous experience managing global teams or cross-functional collaborations. Highlighting your ability to foster a culture of accountability and customer obsession will resonate well with our values at StudySmarter.
✨Tip Number 4
Prepare to discuss how you would use data and analytics to drive improvements in onboarding processes. Being able to articulate a data-driven approach to enhancing customer experiences will demonstrate your strategic mindset and operational excellence.
We think you need these skills to ace Director Enterprise Customer Onboarding and Product Adoption
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer onboarding and product adoption. Use specific examples that demonstrate your ability to lead teams and drive measurable outcomes.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer success and how your strategic vision aligns with the company's goals. Mention your experience with cross-functional collaboration and data-driven decision-making.
Showcase Leadership Skills: Emphasise your leadership experience in managing global teams. Provide examples of how you've fostered a culture of accountability and customer obsession in previous roles.
Highlight Analytical Acumen: Demonstrate your ability to leverage data insights for continuous improvement. Include specific metrics or KPIs you have successfully managed in past positions to showcase your operational excellence.
How to prepare for a job interview at Semrush
✨Understand the Role Inside Out
Make sure you thoroughly understand the responsibilities of the Director Enterprise Customer Onboarding and Product Adoption role. Familiarise yourself with concepts like Time to Value (TTV) and multi-product integration, as these will likely come up during your interview.
✨Showcase Your Leadership Skills
Prepare examples that demonstrate your experience in leading global teams and fostering a culture of accountability and customer obsession. Highlight how you've successfully developed high-performing teams in previous roles.
✨Be Data-Driven
Since the role involves leveraging data and analytics, be ready to discuss how you've used data insights to inform strategy and improve onboarding processes. Bring specific metrics or KPIs from your past experiences to illustrate your points.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you would collaborate with Sales, Product, and Customer Success teams. Think of examples where you've successfully worked across departments to achieve common goals, and be prepared to discuss your approach to unified execution.
