At a Glance
- Tasks: Lead strategic marketing initiatives and drive AI-driven visibility for top brands.
- Company: Join Semrush, a leading brand visibility platform trusted by over 28 million users.
- Benefits: Enjoy high earning potential, uncapped commissions, and a supportive employee programme.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Be part of a dynamic team transforming digital marketing with cutting-edge AI solutions.
- Qualifications: Experience in product marketing and strong storytelling skills required.
The predicted salary is between 80000 - 100000 £ per year.
Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
Some highlights of our success:
- $470M+ Annual Recurring Revenue with AI products surpassing $38M+
- Dollar-based net revenue retention of 104%, as of December 31, 2025
- Large deals growing 74% YoY
- Semrush named a Leader in The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025
- Exceptional demand for the Enterprise platform, with deals with global giants like JP Morgan, LG, Samsung, TikTok, and others
Shared ambition makes a bigger impact. That’s why at Semrush, progress is a partnership: You push us forward, we push you further—and we all move as one. Are you ready to be part of this journey?
About the opportunity
The Sales team is at the forefront of empowering businesses to achieve online visibility and digital marketing success. Through our selling approach and world-class enablement programs, we equip our team with the tools, resources, and training. This is how we keep delivering meaningful results for our customers. Joining the Sales team also means:
- Fast forward and continuous career growth: the highest rate of promotions within the organization
- A team spread across 40+ locations around the globe
- Offline and online bootcamps as part of our onboarding process
- President’s club—an opportunity to celebrate exceptional results and reward top performers in high-class vacation destinations
- Quota attainment has been recognized as higher than market average, according to RepVue
- Uncapped commissions
About your future tasks
- Strategic Transformation: Articulate the strategic shift from traditional SEO to AI-driven visibility (GEO/AIO) to C-Level executives (CMO, VP of Digital).
- Technical Validation: Take ownership of technical solution validation, including deep-dive discovery, proof of concepts (POCs), and objection handling.
- Storytelling: Map complex technical problems to business solutions, telling a compelling story that lands with executive buyers.
- Co-Pilot Selling: Rapidly ramp to co-prime opportunities with Account Executives, acting as a "force multiplier" in the sales cycle.
- Ecosystem Integration: Demonstrate how Semrush data integrates into broader Digital Experience stacks (e.g., Adobe, Salesforce, Enterprise CMS).
- Competitive Displacement: Aggressively position Semrush against legacy SEO platforms (e.g., BrightEdge, Conductor) and data products (e.g., SimilarWeb) using superior UI and automation capabilities.
- Feedback Loop: Collaborate with Product teams to translate enterprise client feedback into product enhancements, specifically regarding API and data integration.
About you
- Strategic Transformation: Articulate the strategic shift from traditional SEO to AI-driven visibility (GEO/AIO) to C-Level executives (CMO, VP of Digital).
- Technical Validation: Take ownership of technical solution validation, including deep-dive discovery, proof of concepts (POCs), and objection handling.
- Storytelling: Map complex technical problems to business solutions, telling a compelling story that lands with executive buyers.
- Co-Pilot Selling: Rapidly ramp to co-prime opportunities with Account Executives, acting as a "force multiplier" in the sales cycle.
- Ecosystem Integration: Demonstrate how Semrush data integrates into broader Digital Experience stacks (e.g., Adobe, Salesforce, Enterprise CMS).
- Competitive Displacement: Aggressively position Semrush against legacy SEO platforms (e.g., BrightEdge, Conductor) and data products (e.g., SimilarWeb) using superior UI and automation capabilities.
- Feedback Loop: Collaborate with Product teams to translate enterprise client feedback into product enhancements, specifically regarding API and data integration.
Language Requirements - Spanish, French, English
About the perks
- Strong product-market fit recognized by RepVue
- High earning potential with clear quota attainment visibility
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups Hobby & team building budget allowance
A little more about the company
Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day.
About our Diversity, Equity, and Inclusion commitments
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. We don’t just lead the market—we are busy creating a world where Semrush is an unfair advantage for every marketer. Join us!
Director, Product Marketing PMLG (Marketing Team) in London employer: Semrush UK Ltd.
Semrush UK Ltd. is an exceptional employer that fosters a dynamic work environment where creativity and innovation thrive. Employees benefit from ample growth opportunities, a supportive culture that encourages collaboration, and the chance to make a meaningful impact on clients' digital marketing success. Located in the heart of the UK, Semrush offers a vibrant atmosphere that promotes both professional development and personal well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Product Marketing PMLG (Marketing Team) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Semrush UK Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Semrush UK Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Semrush UK Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Semrush UK Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Product Marketing PMLG (Marketing Team) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Semrush UK Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Semrush UK Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Semrush UK Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Semrush UK Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Semrush UK Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Semrush UK Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
