Job Description: Area Sales Manager (Preferred Location: Bristol, Swindon, Oxford, South Birmingham)
We are seeking a motivated and customer-focused Area Sales Manager (Preferred Location: Bristol, Swindon, Oxford, South Birmingham) to join our team. This role is responsible for building and maintaining strong customer relationships, responding to client inquiries and proactively generating sales through face-to-face visits, telephone, email, and other communication channels. The ideal candidate will have excellent communication skills, strong problem-solving abilities, and a proven ability to balance customer service with sales objectives.
Purpose and Objectives of the Role
- To maintain and grow existing accounts, maintaining regular contact and meeting with customers predominantly in person to review accounts. 60-75% travel expected in role.
- To expand Wondertex's presence in the Sales Territory.
- To develop and execute a strategic sales plan to achieve and exceed revenue targets in the assigned territory.
- To identify, qualify and manage new business opportunities in existing customers.
- To work in partnership with other members of the Sales Team, in order to successfully develop and complete new business opportunities.
- To promote and sell new products.
- To provide routine day-to-day support, both technical and operational, to customers.
Main Duties and Responsibilities
- Build and maintain strong customer relationships through regular account reviews and growth planning.
- Meet customers frequently, prioritising face-to-face visits and site appointments.
- Take part in product demonstrations and provide technical advice.
- Identify and develop new business opportunities, including lead generation and market expansion.
- Manage the full sales cycle from prospecting to closing.
- Track market trends, competitors, and customer feedback to drive improvements and apply insights to sales strategies.
- Maintain accurate CRM records (contacts, meetings, opportunities, pipeline).
- Promote the full product portfolio, recommending solutions to customer needs.
- Prepare proposals, quotations, and pricing.
- Follow up on new opportunities and update the CRM accordingly.
- Liaise with Technical Support to ensure customer satisfaction.
- Provide monthly sales and pipeline reports (forecast vs. targets).
- Analyse account performance using business intelligence tools.
- Report any quality/product issues to Technical Support and/or R&D.
Qualifications & Skills
- Proven experience in sales, preferably within the construction or painting/decorating materials industry or distribution.
- Excellent communication and interpersonal skills, with the ability to build rapport and trust with diverse clients.
- Demonstrated ability to meet and exceed sales targets consistently.
- Self-motivated, proactive, and able to work independently while managing a regional territory.
- Analytical and problem-solving skills, with the ability to tailor solutions to meet client needs.
- Proficiency in CRM software and Microsoft Office Suite.
- Full UK driving licence.
What We Offer
- Competitive base salary with commission/bonus opportunities.
- Health, dental, and pension benefits.
- Ongoing training and professional development.
- Collaborative and supportive team environment.
- Opportunities for career growth within the organization.
Area Sales Manager (South West UK) employer: SEMIN
Wondertex is an exceptional employer, offering a dynamic and supportive work environment for the Area Sales Manager role in Northern England and Scotland. With a focus on employee growth, we provide ongoing training and professional development opportunities, alongside competitive compensation packages that include a generous car allowance and comprehensive health benefits. Our collaborative culture encourages strong customer relationships and empowers you to excel in your sales career while enjoying the flexibility of travel across the vibrant M62 Corridor and beyond.
