Group Marketing Director (Interim Mat Cover)

Our Business Workdry International is a market-leading provider of engineered solutions for the handling and treatment of water and wastewater. Our Selwood, Siltbuster, Vanderkamp and Holland Pump business combined form a UK, European and US leader in pumping solutions, on-site water treatment, wet waste processing and the prevention of waterborne pollution, delivering an unrivalled range of rapidly deployable solutions. Workdry provides support to group companies through administration and back-office functions including finance, HR, training and development, and health and safety. We are committed to excellence in solutions and services, staff training and development, sustainability and diversity, and provide an environment where every team member can thrive and progress to their full potential. About The Role We\’re looking for an experienced Group Marketing Director (Interim Maternity Cover) to spearhead a major brand transformation and provide strong leadership during an exciting period of change. This fixed-term role will be pivotal in managing the rollout of a new brand name and group identity across internal and external audiences. The role will also lead and support the existing marketing team, ensuring continuity and momentum across all marketing and communications activities. What you\’ll be doing: Brand Rollout & Strategic Projects * Lead the execution of the new brand identity across all business units, ensuring consistency and alignment with strategic goals. * Manage internal and external communications related to the rebrand, including stakeholder engagement, launch events, and brand training. * Oversee the update of all brand assets, digital platforms, and marketing collateral. * Embed the new brand across all business units to create an integrated identity within our group of companies Team Leadership & Operational Oversight * Provide day-to-day leadership and support to the marketing team in the UK, along with offering assistance where needed to the wider marketing teams. * Ensure continuity of ongoing campaigns, digital content, and events. Ensure alignment to our new tone of voice, brand strategy and value proposition. * Maintain oversight of the marketing budget and brand project budget, ensuring effective spend and ROI tracking. Internal & External Communications * Drive employee engagement and brand advocacy through clear, consistent internal communications. * Manage external communications, including media relations, PR, and crisis communications. Digital & Campaign Management * Oversee digital marketing efforts, including website updates, social media, and marketing automation and its alignment to the new brand identity * Support the planning and delivery of sector-specific campaigns and key events Campaigns & Events * Plan and execute strategic marketing campaigns across sectors and regions, working closely with commercial and sales teams. * Direct the delivery of corporate and customer events, trade shows, and conferences, ensuring alignment with brand and commercial goals. Essential: * Demonstrable experience in similar leadership marketing role with a proven track record in developing and implementing marketing strategies. * Strong experience leading and developing a high-performing marketing team, including people management, coaching/mentoring and/or people development. * Experience managing a budget, keeping up to date invoice tracking and reviewing budgets for future years. * Computer literate, including knowledge of MS office, Canva and ideally some video editing experience. * Expertise in corporate communications, digital marketing, and campaign management. * Strong leadership and stakeholder management skills, with experience influencing at board and executive levels. * Commercially astute and results-driven. * A full UK driving license with ability and willingness to travel within the UK on a regular basis, and internationally from time-to-time. * Ability and willingness to travel for exhibitions across the UK and staying for the duration of that event. Desirable: * Degree in Marketing, Communications, or a related field; professional marketing qualifications (e.g., CIM) preferred. * Experience in post-acquisition brand integration is highly desirable. What we can offer you We understand balancing work and life commitments isn’t always easy, that’s why we’ve designed our benefits package to support you in all areas of life. Competitive salary Company car allowance Eligible for company bonus scheme (annual and quarterly payments) 28 days holiday + 8 Bank Holidays Private Medical Insurance (PMI) for yourself and either your partner or your children Medical cash plan for yourself and your partner – reimburse health costs e.g. dentist or optician, access to 24hour online GP services, discounted gym memberships Pension scheme with contribution based on total earnings not just salary Life assurance protection at 4 x salary Employee discount scheme (discounts/vouchers for supermarkets, high street shops, holidays and more) Employee Assistance Programme (EAP) & access to Mental Health first aiders Employee referral scheme (up to £1,000 per referral) Hybrid working (i.e., working from home and in the office) pattern Support for development and training This role is not open to Agencies – Please no calls or emails – Thank you. EDI Statement Workdry International Ltd is committed to encouraging equality, diversity, and inclusion among our workforce, and eliminating unlawful discrimination. We value transparency, respecting others and understanding differences. We give full and fair consideration to all applicants, regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. As part of your recruitment journey, we are happy to support requests for reasonable adjustments