Performance Marketing Manager

About Selina Finance, our mission is to provide exceptional value with simple and flexible financial products. We’re building a next-generation digital lender targeting homeowners across the UK. We offer a financing product that is as flexible as a current account, as affordable as a mortgage, and as easy to apply for as a consumer loan. We are building an incredible team and culture of high performance, development, reward and recognition, ready for the next phase of our adventure.

The role in a nutshell: This role is for a more analytical, data-obsessed growth marketer rather than a creative one! You will own the day‑to‑day execution of paid acquisition and funnel optimisation, translating numbers into action and scaling what works. You will partner closely with the Credit Risk, Data, and Commercial teams to ensure that every pound we spend returns sustainable, high-quality borrowers and drives profitable growth.

What you will be doing:

• Track market trends, competitor moves, and platform changes.
• Plan, launch, and optimise PPC, SEO, social, and affiliate campaigns.
• Build and maintain granular account structures, audience segments, and bidding strategies that hit CPA/ROAS targets.
• Design and analyse experiments (ad copy, creative, landing pages) using statistically robust methodology.
• Develop dashboards and tracking mechanisms to surface insights to the Growth and Executive teams on a weekly basis.
• Own attribution logic and champion high ROI campaigns.

What about you, what do you need to bring/have?

• 2-4 years direct, hands-on management of Google Ads & Meta Ads in a high‑growth environment (fintech, e‑commerce, or B2C SaaS).
• Proven track record of meeting CAC/ROAS targets on six‑figure budgets.
• Advanced Excel/Google Sheets analytical skills.
• Comfort with statistical concepts, experiment design, and interpreting confidence intervals and p‑values.
• Strong communication skills; able to simplify complex analysis for non‑marketing stakeholders.

Nice to Have experience/qualifications:

• Financial‑services or lending experience.
• Exposure to credit‑risk modelling, CLTV, or cohort analysis.
• Working knowledge of SQL or Python for deeper analysis.
• Google Ads or Meta Blueprint certifications.
• Familiarity with server‑side tagging, consent frameworks, or programmatic DSPs.

What we offer:

• £60,000 base salary
• 25 days' annual leave, plus bank holidays
• 30 days’ work-from-anywhere allowance
• Bi-annual Bonus (discretionary)
• Volunteering allowance
• Growth Shares
• Annual L&D budget
• Cycle to work scheme
• 3% pension contribution
• Monthly socials
• Free access to mental health support via Spill
• A choice of benefits that work for you, courtesy of our benefits platform, Thanks Ben
• Annual £60 cycle allowance for Santander cycles or Evans (via Thanks Ben)
• Workplace Nursery Benefit, allowing eligible nursery costs to be paid via salary sacrifice

Our Values: Our values underpin how we work together as a high-performing team, driving our growth and success.

• Take Ownership - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.
• Customer Obsessed - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.
• Drive Change - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.
• Empower Our Team - We believe that collaboration and teamwork are the cornerstones of success and we set up our team for great achievements.

We are an equal opportunities employer and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable. We also welcome and encourage applications from traditionally underrepresented categories, and provide feedback to any candidate we interview, even if that feedback is speaking to another candidate being more suitable for the role.