Associate Product Manager

About Selina

At Selina Finance, our mission is to provide exceptional value with simple and flexible financial products. We’re achieving this by building a next-generation digital lender targeting homeowners across the UK. More than £2tn of equity value is locked up in UK homes, while homeowners still need to rely on high-interest-rate consumer loans, credit cards, or overdrafts. We believe this is unfair and unnecessary. We offer a financing product unlike anything else out there, one that is as flexible as a current account, as affordable as a mortgage, and as easy to apply for as a consumer loan.

We are building an incredible team and culture of high performance, development, reward and recognition, ready for the next phase of our adventure, and this is where you come in!

• 19 different nationalities across our London + Manchester offices
• Voted as ‘one of the fastest-growing businesses in the UK’ by Business Leader Growth 500 for 2025
• Voted top 30 of ‘Tempos 100 best start-ups to work for 2023’
• Disability Confident & Committed employer
• BCorp Certified
• Rated Highly In Our Employee Survey On Workplace Culture
• Work Life/Balance
• Employee Recognition

Our associate PMs play a pivotal role in how we build. They work alongside PMs, engineers, designers, operations and credit to help identify and solve meaningful problems. Whether it is improving conversion at the top of our funnel, digitising the document collection process, or driving repeat borrowing from existing customers, associate PMs at Selina drive real impact from day one.

This is a generalist role, where you may support any of our three tribes depending on the need:

• Acquisition: Driving top of funnel volumes across our different channels
• Activation: Converting our marketing-qualified leads as efficiently as possible.
• Retention: Reengaging our existing customers through financial tools and ancillary services

You’ll join a fast-moving product team, working alongside product managers to:

• Break down complex problems into clear, structured deliverables
• Identify high-impact product opportunities using data and insight
• Coordinate with engineering and ops to ship improvements quickly
• Design, measure, and iterate on product experiences that matter

What will you be doing?

• Take ownership of well-defined product problems and initiatives
• Turn ambiguity into clear problem definitions, hypotheses, and plans
• Use data to identify bottlenecks, prioritise work, and measure outcomes
• Collaborate with engineers and designers to ship high-quality features
• Analyse funnels, run experiments, and iterate quickly
• Partner with credit, ops, and compliance to drive real product and customer journey innovation
• Contribute to Selina’s culture of ownership, urgency, and high standards

About You

This is a great opportunity for someone who enjoys combining customer insight, experimentation and cross-functional collaboration to deliver meaningful outcomes. If you love solving problems, testing ideas and making things better for customers, we’d love to hear from you.

Must-Haves

• A strong analytical foundation and comfortable with numbers, logic, and trade-offs
• Clear written and verbal communication
• Evidence of ownership in a professional or project setting
• High curiosity, initiative, and eagerness to learn
• Desire to grow into a full Product Manager role

Nice To Have (Not Required)

• Experience in fintech, lending, or regulated environments
• Familiarity with experimentation, SQL, or product analytics tools
• Experience working with technical or operational teams
• Exposure to customer journeys or internal tooling

Why Join Selina

• Own real product work early in your career
• Work on cutting-edge solutions that solve real problems for our customers and stakeholders
• Learn from experienced PMs and leaders who build with high conviction
• Flat structure, strong culture of ownership, fast decisions
• Clear path to grow into a full PM role

What We Offer

• £45,000 - £60,000 base salary, dependant on experience
• 25 days' annual leave, plus bank holidays
• 30 days’ work-from-anywhere allowance
• Bi-annual Bonus (discretionary)
• Volunteering allowance
• Growth Shares
• Annual L&D budget
• Cycle to work scheme
• 3% pension contribution
• Monthly socials
• Free access to mental health support via ‘Spill’
• A choice of benefits that work for you, courtesy of our benefits platform, ‘Thanks Ben’
• Annual £60 cycle allowance for Santander cycles or Evans (via ‘Thanks Ben’)
• Workplace Nursery Benefit, allowing eligible nursery costs to be paid via salary sacrifice

Our Values

• Take Ownership: We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.
• Customer Obsessed: We put our customers at the heart of everything we do. We listen to their needs and work tirelessly to provide them with the best possible products and experiences.
• Drive Change: We are pioneers in our industry. We are not afraid to challenge the status quo and we constantly seek out new and better ways of doing things. We are agile and adaptable, and we embrace change as an opportunity for growth.
• Empower Our Team: We believe that collaboration and teamwork are the cornerstones of success and we set up our team for great achievements.

We are an equal opportunities employer and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable. We also welcome and encourage applications from traditionally underrepresented categories, and provide feedback to any candidate we interview, even if that feedback is speaking to another candidate being more suitable for the role.