Social Media Manager

This role will focus on supporting the Head of PR & Social to shape and implement the social media strategy for Selfridges, collaborating with multiple teams to deliver best‑class owned social content across all platforms, representing the world’s most imaginative store. As the social media expert within the business, you will lead day‑to‑day channel strategy and execution while managing and developing the Social Media Coordinator. This is a strategic and fast‑paced role requiring exceptional communication, stakeholder management and organisational skills, with the ability to balance multiple priorities and deadlines simultaneously.

Responsibilities

• Alongside the Head of PR & Social, develop and lead a forward‑thinking social media strategy that positions Selfridges as the brand reinventing retail.
• Be an expert in best practice across social channels including Instagram and TikTok, with your finger on the pulse for all things social – from platform trends, creators and digital culture.
• Lead and inspire the Social Media Coordinator, empowering their development and ownership while fostering growth and creative ambition.
• Sustain and evolve Instagram as a leading brand channel, delivering high‑performing content that balances cultural relevance, creative storytelling and commercial priorities.
• Establish TikTok as a priority growth platform through a test‑and‑learn approach to platform‑native storytelling, creator collaborations and trend participation.
• Manage the social calendar across all platforms, liaising with stakeholders across the business to deliver integrated and aligned 360 customer communication.
• Manage and implement campaigns cross‑functionally while ensuring a social‑first approach to all activations and marketing moments.
• Use insights, reporting and performance analysis to refine creative formats, talent partnerships and identify opportunities to drive engagement, reach and make headlines with performance‑led thinking to inform content planning.
• Manage reporting across key business categories to increase visibility of social performance and demonstrate the impact of social activity across the wider business.
• Deliver impactful social amplification for priority campaigns, cultural moments, brand activations and experiences.
• Ensure social thinking is embedded early in campaign development and aligned with PR, Brand Marketing and Creative teams to maximise impact and performance.
• Work closely with Brand Voice, Creative and Photo Studio teams to ensure consistency in tone of voice, visual identity and creative standards across owned social channels.
• Manage external relationships to optimise opportunities with platform, creator and brand partners.
• Support our City Flagship stores to ensure localisation of key messaging that wins hearts, moves heels and builds fame nationally.
• Lead community engagement across owned social channels to foster community, working closely with the Customer Service team.

Qualifications

• Experience managing social platforms across international markets and using social listening and analytics tools.
• Proven experience developing and delivering social‑first strategies for culturally relevant brands in a fast‑paced environment.
• Strong understanding of platform‑native storytelling, creator partnerships and emerging social trends.
• Experience leading, mentoring and inspiring a team while managing multiple priorities and deadlines.
• Proven track record delivering impactful social campaigns that balance brand storytelling with commercial objectives.
• Exceptional communication and stakeholder management skills, with confidence working cross‑functionally across multiple departments and senior stakeholders.
• Experience representing and championing the social agenda within a wider marketing organisation.
• Strong analytical mindset with the ability to translate performance insights into actionable recommendations and content optimisation.
• Confident providing creative direction and constructive feedback to improve the quality and effectiveness of social output.
• Comfortable working under pressure in a fast‑paced environment with competing deadlines and evolving priorities.
• Positive, proactive and solutions‑oriented, with the ability to navigate ambiguity and work autonomously when required.
• Passionate about social media, digital culture and innovation, with a deep understanding of platform developments and audience behaviours.
• Strong organisational and time management skills.
• Previous e‑commerce and retail experience preferable.
• Paid social media experience not essential but a bonus.