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For Companies At a Glance
- Tasks: Analyse customer journeys and drive change through data insights and recommendations.
- Company: Join a leading retail brand with a focus on digital innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make an impact by transforming data into actionable insights that enhance customer experiences.
- Qualifications: Experience in web analytics, SQL, and a passion for data storytelling.
- Other info: Collaborative team environment with a strong emphasis on learning and development.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a passionate individual to join our Digital Analytics Team to analyse the effect of changes to the customer journey throughout our digital business. Using web analytics and SQL amongst other tools, you will drive change by providing analysis, recommendations and reporting about funnel and feature performance to drive trading and development changes to our digital channels.
Responsibilities
- Be an expert at data storytelling to ensure people can consume the wealth of valuable data we have available.
- Document, trend and monitor the site funnels to identify areas of opportunity and focus.
- Communicate & Collaborate with the business in test creation and sharing of results.
- Translating business questions and requirements into engaging and digestible analysis.
- You’ll need to be able to think about data from multiple perspectives; customer, channel, operational and commercial.
- Support the team in training and delivering workshops to help stakeholders learn to self-serve or better use and understand data available.
- Work with the wider analytics team to create a data-driven culture, educate stakeholders and ensure data is both accessible and engaging.
- You will drive and champion the use of data within the wider business.
- Work with the wider Analytics Team to ensure we’re setup for success and are able to answer the most important business questions.
- For example, working with the Implementation Analyst to ensure our tagging is set up correctly.
How you’ll do it — Experience / Skillset required
- Currently in a similar role or have experience in a similar capacity.
- Thorough, demonstrable knowledge of site analytics tools & A/B Testing Tools (Maxymiser & Google Analytics would be an advantage).
- Advanced data manipulation skills using Excel and similar tools.
- Experience in analysing large datasets.
- Good understanding of commercial decision making and sales driving.
- Experience of working in a retail environment.
- Experience in Presenting and communicating to the Business.
- Understanding of Databases and SQL queries.
- Understanding of HTML.
- Experience in developing internal key metrics reporting and scorecards based on internal stakeholder requirements.
- Excellent attention to detail and high level of accuracy regarding quality of own work and presentation is essential.
- Organised with ability to multi-task, prioritise, work quickly and to tight deadlines.
- Ability to work as part of a team in a collaborative and flexible way.
- Excellent communication and interpersonal skills and ability to interact with all levels of end users and technical resources.
- Solid experience in online retail analytics.
- Working knowledge of sales and margin reporting process and data management tools.
- Technical experience of analytical tracking, website tagging and creating intricate funnels.
- Commercially minded and experience in interpreting data into meaningful information.
- Ability to consider analytics from a real customer perspective.
Digital Web Analyst employer: Selfridges
Contact Detail:
Selfridges Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Web Analyst
✨Tip Number 1
Get your networking game on! Connect with professionals in the digital analytics space on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data storytelling abilities and any projects you've worked on. This will give potential employers a taste of what you can bring to the table, especially when it comes to analysing customer journeys.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by brushing up on your SQL and web analytics knowledge. We recommend running through common interview questions and even doing mock interviews with friends to build your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team!
We think you need these skills to ace Digital Web Analyst
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital analytics shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our team.
Tailor Your Experience: Make sure to highlight your relevant experience in web analytics and SQL. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Data Storytelling is Key: Since we value data storytelling, include examples of how you've communicated complex data insights in a digestible way. This will show us that you can make data accessible to everyone in the business.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Selfridges
✨Know Your Tools Inside Out
Make sure you’re well-versed in the web analytics tools mentioned in the job description, like Google Analytics and A/B Testing tools. Brush up on your SQL skills too, as you'll need to demonstrate your ability to manipulate data effectively during the interview.
✨Master Data Storytelling
Prepare to showcase your ability to translate complex data into engaging narratives. Think of examples where you've successfully communicated insights to non-technical stakeholders. This will highlight your skill in making data accessible and actionable.
✨Demonstrate Your Analytical Mindset
Be ready to discuss how you approach analysing customer journeys and identifying opportunities for improvement. Bring specific examples from your past experience that illustrate your analytical thinking and problem-solving skills.
✨Show Your Collaborative Spirit
Since this role involves working closely with various teams, be prepared to talk about your experience in collaboration. Share instances where you’ve worked with others to achieve a common goal, especially in a retail or digital context.
