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For Companies At a Glance
- Tasks: Analyse customer behaviour and improve experiences through data-driven insights.
- Company: Join the iconic Selfridges team in a fast-paced luxury retail environment.
- Benefits: Competitive salary, benefits package, and opportunities for professional growth.
- Why this job: Make a real impact on customer experience while working with cutting-edge analytics tools.
- Qualifications: Strong SQL skills and experience in customer analytics required.
- Other info: Collaborative culture with a focus on innovation and learning.
The predicted salary is between 36000 - 60000 £ per year.
At Selfridges, our customers are at the heart of everything we do. As Customer Analytics Manager (MAT Cover), you will help shape how we understand, measure, and improve the customer experience across both our stores and online. You’ll use your analytical expertise to uncover insights, influence decision-making, and support key business initiatives. This is a high-impact role requiring strong technical capability, commercial expertise and stakeholder influence within a fast-paced luxury retail environment. You will lead high-quality analysis and reporting to help the business grow. By partnering closely with the Finance and Membership teams, you will ensure data is at the heart of every decision we make.
Key Responsibilities
- Customer Insights & Performance
- Monitor and analyse customer behaviour through regular reporting and deep-dive analyses.
- Identify retention and reactivation drivers, and overall customer value to support lifecycle marketing and strategic initiatives.
- Retention Analytics
- Unlocked program: Monitor and assess performance of the program, including enrolment, engagement and retention outcomes. Provide insights and recommendations that help optimise member experience and long-term value.
- Events: Use advanced analytics to identify and target the right customers for events. Evaluate event performance, measure impact on customer behaviour and highlight opportunities to enhance effectiveness and commercial return.
- Highlight opportunities to optimise the programme and enhance member value.
- Data Visualisation & Storytelling
- Build compelling dashboards and reports in Power BI for over 300 users that translate complex data into clear, actionable insights.
- Promote self-service analytics.
- Analytics Roadmap
- Maintain and deliver the analytics roadmap, ensuring alignment with both immediate needs and long-term objectives.
- Data & Technical Leadership
- Ensure accuracy, integrity and governance of customer data models.
- Perform UAT on new data models and enhancements entering the customer database, validating business logic and data accuracy before releasing.
- Collaborate with Data Engineering teams to identify, diagnose and resolve data quality issues within our customer base.
- Identify opportunities for automation and process improvements.
What You’ll Bring
- Strong SQL skills with daily hands-on usage required; proven experience querying and manipulating large complex datasets.
- Proficiency with data visualisation tools - ideally Power BI.
- Experience in customer analytics—ideally within a B2C, loyalty-focused, or subscription-based environment and solid understanding of key customer metrics such as retention, lifetime value, and churn.
- Strong strategic thinking and ability to turn data into compelling stories. Ability to communicate insights clearly to both technical and non-technical audiences.
- Comfortable working cross-functionally and influencing stakeholders at different levels of the organisation.
- Excellent time-management skills, with the ability to balance multiple priorities.
- Genuine passion for understanding customer behaviour and enhancing customer experience.
- Curiosity, adaptability, and enthusiasm for learning new tools and approaches.
Customer Analytics Manager (Maternity Cover) employer: Selfridges
Contact Detail:
Selfridges Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Analytics Manager (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Selfridges. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by diving deep into customer analytics trends. Show us you know your stuff and can bring fresh ideas to the table. We love candidates who are passionate about enhancing customer experiences!
✨Tip Number 3
Practice your storytelling skills! You’ll need to translate complex data into clear insights. Think of examples where you've done this before and be ready to share them with us.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining the Selfridges team.
We think you need these skills to ace Customer Analytics Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Analytics Manager role. Highlight your experience with SQL, data visualisation, and customer analytics, as these are key to impressing us at Selfridges.
Showcase Your Analytical Skills: Use specific examples to demonstrate your analytical expertise. Talk about how you've used data to influence decision-making or improve customer experiences in previous roles. We love seeing real-world applications!
Keep It Clear and Concise: When writing your application, clarity is key! Avoid jargon and keep your language straightforward. We want to see your insights without having to decipher complex terms.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Selfridges
✨Know Your Data Inside Out
Make sure you’re well-versed in SQL and data visualisation tools like Power BI. Be prepared to discuss how you've used these skills in previous roles, especially in customer analytics. Bring examples of how your insights have influenced decision-making.
✨Understand the Customer Journey
Familiarise yourself with key customer metrics such as retention, lifetime value, and churn. Think about how you can apply this knowledge to enhance the customer experience at Selfridges. Be ready to share your thoughts on what drives customer behaviour.
✨Prepare for Stakeholder Engagement
Since this role involves influencing stakeholders, practice articulating your insights clearly to both technical and non-technical audiences. Consider how you can tailor your communication style to different levels within the organisation.
✨Show Your Passion for Customer Experience
Demonstrate your genuine interest in understanding customer behaviour. Share any relevant experiences or projects that highlight your enthusiasm for enhancing customer experiences, and be ready to discuss how you can bring that passion to Selfridges.