Assistant CRM Manager in City of Westminster

Job IntroductionAs CRM Assistant Manager, you will be responsible for the delivery and optimisation of the email and app marketing strategy for Selfridges. Working closely with Trade, Marketing, Creative and Analytics, you will deliver best in class email and app push campaigns, with the aim to increase customer engagement across the CRM channels.Role Responsibility:Responsible for the execution of the end to end email and app push campaigns for Selfridges CRM omnichannel strategyLiaise with trade, marketing, events and stores teams to highlight opportunities and brand support and ensure relevancy and time optimisation of the communication planAssist the CRM manager in maintaining the email and app push campaign calendar, based on trade priorities and customer momentsWork closely with CRM Analysts to identify appropriate campaign targeting and segmentation criteriaAssist CRM Developers with briefs and timelines, making sure deadlines are met and communications are delivered on time and correctlyLiaise with the creative team to ensure communications are on brand and highlight areas of improvements to email templates and creative assetsDevelop and maintain the CRM automation programme across email and app push, by creating and launching new campaigns, as well as by optimising existing onesCreate and maintain a test plan with the aim to constantly improve communication effectiveness based on a test and learn approachRegular reporting on email and app performance for CRM and omnichannel customer engagement KPIsAssist the CRM team in optimising the communication strategy by exploring and testing new campaigns and channels, as well as by improving customer loyalty and CLTVThe Ideal Candidate:Previous experience within CRM ideally in a retail contextIndividual must be flexible, highly organised and able to manage their time effectively whilst prioritising and completing deadlines.Strong analytic and communication skills with the ability to present complex data and reporting clearly to stakeholders across the businessExperience of using CRM ESPs and App Platforms and advanced skills in Excel, PowerPoint and web analytical tools eg. Google AnalyticsGreat attention to detail, proof-reading and ability to manage multiple tasks to a high level of quality in a fast paced environmentSelfridgesSalary Competitive plus benefits AnnuallyJob Reference selfridges/TP/278495/7297Contract Type PermanentClosing Date 29 November, 2026Job Category DigitalLocation London, United Kingdom 10 November, 2026