At a Glance
- Tasks: Support PR strategies, manage events, and build relationships in the fashion industry.
- Company: Join a dynamic team at Selfridges, a leading fashion retailer in London.
- Benefits: Gain hands-on experience, develop your skills, and work in a fast-paced environment.
- Other info: Perfect for creative minds passionate about fashion and culture.
- Why this job: Be part of exciting fashion launches and influencer activations while making valuable connections.
- Qualifications: Previous PR experience and strong communication skills are preferred.
The predicted salary is between 40500 - 49500 £ per year.
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We are looking for a proactive, highly organised and creatively driven PR Coordinator to join our busy, fast-paced PR & Social team.
You will ideally have previous PR experience and be confident managing multiple priorities in an environment where no two days are the same.
You will be a strong communicator, with excellent stakeholder management and relationship-building skills.
Supporting the delivery of Selfridges' PR & Influence strategy across Fashion (Menswear, Womenswear and Accessories), you will play a key role in driving earned media, product placement and social opportunities, while supporting major launches, events and brand moments.
Key Responsibilities
- Provide day-to-day administrative support across the Fashion & Accessories team, ensuring projects are delivered efficiently and to a high standard from planning through to execution, while building strong relationships with both brands and internal stakeholders to support seamless cross-functional collaboration.
- Support the planning and delivery of press events, seasonal press days, launches, influencer activations and brand experiences.
- Create bespoke mailers and pitches for editors, driving proactive product placement aligned to editorial calendars, seasonal moments and cultural trends.
Manage image requests, product call-ins and proactively identify new editorial opportunities.
Building and nurturing relationships with key editors, journalists and stylists to secure consistent, high-quality editorial coverage.
- Monitor and report on Fashion & Accessories press coverage, compile regular coverage reports and campaign analysis to be shared both internally and externally.
- Drive a proactive editorial loans, VIP dressing and gifting strategy, curating talent lists, managing product call-ins, packing and in store hosting for both Selfridges and brand-led activity.
- Support buyer commentary opportunities and help to develop product-led stories that position Selfridges as an authority across Fashion and Accessories.
Generate creative ideas for launches, partnerships and social moments, staying ahead of fashion, cultural and consumer trends.
- Support the Social team by identifying trends, researching talent and creators, assisting on shoots and contributing ideas that drive engaging content across channels.
- Support the wider PR team on administrative tasks; maintaining and organising PR assets, managing press and influencer databases (Launchmetrics & Lefty), proactively identifying new contacts and opportunities, and coordinating supplier set up, invoices and talent contracts with relevant internal teams.
- Preferred Experience
- We're looking for candidates who can demonstrate some of the following:
- Previous experience within a Fashion PR agency or in-house communications team.
- Experience managing product samples, editorial loans and gifting rollouts.
- Media relations with an understanding of the fashion and accessories editorial landscape.
- Experience supporting launches, events, influencer activations and brand partnerships.
- Confident using press and influencer database platforms to manage contacts and monitor coverage.
- Strong organisational and project management skills, with the ability to prioritise multiple deadlines.
- Excellent written and verbal communication skills, with experience writing product edits and reporting.
- A creative mindset with a passion for fashion, culture and identifying emerging trends.
- An interest in social media, creator partnerships and content, with experience supporting or creating social-first ideas.
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PR Coordinator in City of Westminster employer: Selfridges & Co.
Selfridges & Co is an exceptional employer that values leadership and service excellence, offering a dynamic work environment in the heart of London. Employees benefit from a strong culture of collaboration, opportunities for professional growth, and the chance to be part of a prestigious brand known for its commitment to quality and customer satisfaction. With a focus on employee development and a vibrant workplace, Selfridges provides a rewarding experience for those looking to make a meaningful impact in retail.
StudySmarter Expert Advice🤫
We think this is how you could land PR Coordinator in City of Westminster
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Selfridges & Co.. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Selfridges & Co., can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Selfridges & Co. inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Coordinator in City of Westminster
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Selfridges & Co.. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Selfridges & Co..
How to prepare for a job interview at Selfridges & Co.
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
