At a Glance
- Tasks: Drive SEO performance and optimise our website for top rankings.
- Company: Join Frasers Group, a leader in innovative retail experiences.
- Benefits: Competitive salary, gym perks, and recognition schemes.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in the future of retail with your SEO skills.
- Qualifications: Experience in SEO, strong analytical skills, and a passion for online marketing.
The predicted salary is between 35000 - 45000 £ per year.
Company Description
At Frasers Group, we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Own it and back yourself - Own the basics, own your role and own the result
- Think without limits - Think, think fast, think fearlessly
- Be relevant - Relevant to our people, our partners and the planet
The Role
The purpose of this role is to drive and assist the SEO Site Manager with the day-to-day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising our organic performance for a Frasers Group website.
Key Responsibilities
- Make and implement recommendations to improve SEO channel performance and rankings
- Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords
- Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides
- Use tools such as Botify and Screaming Frog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits of websites as well as rectifying any issues
- Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance
- Assist with link building strategies and perform backlink link audits
Qualifications
- Hands-on experience in an SEO-focused role (in-house or agency)
- Experience with keyword research and strategy, daily optimisation, and in-depth analysis
- Ability to confidently report on key performance metrics to managers
- Ability to work to tight deadlines and respond to high priority requests
- Excellent problem solving and analytical skills
- Ability to self-manage and keep track of multiple projects
- Genuine passion for SEO and online marketing
- Experience with content marketing and social campaigns
- Continuously and proactively improves the quality of service delivered
- Willingly takes the initiative and suggests new approaches
- Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
- Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values
Additional Information
Along with your benefits package we also offer a wide range of perks for our colleagues:
- Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
- Retail Reconnect - In order to build the planet's most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
- Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded.
- Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues' Physical, Financial & Mental wellbeing.
- Retail Trust - We know that it's not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24-hour wellbeing helpline, wellness hub, counselling and financial/legal support.
Senior SEO Executive in Shirebrook employer: Selfmoneycare
At Expedia Group, we pride ourselves on being an exceptional employer that champions a culture of inclusivity and growth. Our commitment to employee well-being is reflected in our comprehensive benefits package, including travel perks, generous time-off, and flexible work arrangements, all designed to support your career journey in the vibrant travel industry. Join us in a dynamic environment where your contributions directly impact millions of travelers worldwide, and where innovation and collaboration are at the heart of everything we do.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Executive in Shirebrook
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Selfmoneycare and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Selfmoneycare are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Selfmoneycare on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Selfmoneycare. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior SEO Executive in Shirebrook
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Selfmoneycare. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Selfmoneycare:Show us that you’ve done your homework! In your application, briefly mention what you admire about Selfmoneycare’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Selfmoneycare
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Selfmoneycare will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Selfmoneycare, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
