At a Glance
- Tasks: Lead SEO strategy for Sports Direct EU websites and boost organic traffic.
- Company: Join a dynamic team at Sports Direct, a leader in the retail industry.
- Benefits: Enjoy competitive pay, wellness programmes, and recognition schemes.
- Other info: Collaborate with international teams and gain insights from frontline operations.
- Why this job: Make a real impact on SEO performance and drive revenue growth.
- Qualifications: Experience in SEO, especially in eCommerce, with strong technical skills.
The predicted salary is between 45000 - 55000 £ per year.
Job Description
The SEO site manager is responsible for strategy, performance and execution of SEO for Sports Direct European Websites.
Managing an SEO exec and reporting into the Sports SEO Lead in the UK head office, with support from external partners (Botify, Pi-datametrics), you will be responsible for managing the EU websites and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques.
You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.
Key Responsibilities
- SEO Strategy Delivery – Work with the SEO Lead to define and execute the SEO roadmap for EU sites, ensuring a clear prioritisation of impactful projects.
- Technical SEO – Identify and resolve site-level technical issues (e. g. crawlability, indexation, page performance) that impact organic visibility across European markets.
- Localisation & Market Insights – Use local keyword research and search trends to guide SEO content plans and ensure effective localisation across European sites.
- Performance Tracking – Monitor and benchmark SEO KPIs across EU markets, identifying opportunities and applying learnings across regions.
- Reporting & Analysis – Produce regular performance reports and insights, focusing on traffic, rankings, and revenue growth from organic search.
- Opportunity Identification – Analyse search trends and performance data to surface new growth opportunities within and across EU markets.
- Industry Best Practice – Stay up to date with industry changes and share relevant learnings, tools, and techniques with internal teams.
Qualifications
- Hands‑on experience in an SEO‑focused role, ideally within an e Commerce environment.
- Proven track record owning and delivering SEO strategies that drive organic traffic and revenue.
- Strong technical SEO skills, including site architecture, crawlability, indexation, and performance optimisation.
- Experience managing international or multi‑language websites, with a deep understanding of hreflang, geotargeting, and international SEO best practices.
- Fluency in either French, Dutch, German, Spanish, Danish (both written and verbal)
- Experience working with localisation and translation teams to scale content effectively across multiple languages and markets.
- Proficient in keyword research, content strategy, and performance analysis to inform and optimise SEO campaigns.
- Skilled in reporting and presenting results, including traffic performance, ROI, and conversion metrics.
- Excellent problem‑solving and analytical skills with the ability to prioritise and manage multiple projects.
- Comfortable collaborating with cross‑functional and cross‑border teams, particularly across marketing and e Commerce.
- Strong understanding of web usability, content optimisation, and user experience from an SEO perspective.
Benefits
Frasers Champion – Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
Retail Reconnect – In order to build the planet’s most admired and compelling brand ecosystem, all employees must understand our business, product and customers.
Each financial year, head‑office employees will gain insights by spending one to two days in one of our stores or the warehouse.
The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Fearless 1200 – Fearless 1200 is our way of recognising our growth.
It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact.
Fearless 1200 links how we perform to how we’re rewarded – check out the video link to find out more – https://www. youtube. com/watch?v=O0qmv Jof Mew
Employee Welfare
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet!
We run free gym classes for employees as well as discounted memberships to our clubs.
Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing.
The app is accessible for every employee and includes training, nutrition and lifestyle advice – all completely free.
Retail Trust – We know that it’s not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity.
This includes a 24‑hour wellbeing helpline, wellness hub, counselling and financial/legal support.
#J-18808-Ljbffr
SEO Manager - Sports Direct EU employer: Selfmoneycare
At Expedia Group, we pride ourselves on being an exceptional employer that champions a culture of inclusivity and growth. Our commitment to employee well-being is reflected in our comprehensive benefits package, including travel perks, generous time-off, and flexible work arrangements, all designed to support your career journey in the vibrant travel industry. Join us in a dynamic environment where your contributions directly impact millions of travelers worldwide, and where innovation and collaboration are at the heart of everything we do.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager - Sports Direct EU
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Selfmoneycare and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Selfmoneycare are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Selfmoneycare on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Selfmoneycare. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager - Sports Direct EU
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Selfmoneycare. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Selfmoneycare:Show us that you’ve done your homework! In your application, briefly mention what you admire about Selfmoneycare’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Selfmoneycare
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Selfmoneycare will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Selfmoneycare, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
