SEO Content Executive

Location: Remote with occasional travel into London when needed

Salary: £26,000 - £30,000 per annum (depending on experience)

The Good Marketer is a small yet mighty, dynamic digital marketing agency committed to helping small businesses grow through transparent, data-driven strategies. We focus on measurable outcomes and clear communication, serving clients in food & drink retail, home interiors and direct-to-consumer e-commerce. Our core values are Transparency, Flexibility, Being Value-Driven and Proactiveness.

Role Overview

We are looking for an SEO Content Executive to plan, create and optimise content that improves organic search performance and drives qualified traffic. This role suits a proactive, analytical content specialist with hands‑on SEO experience who can work closely with managers, account teams and content creators to deliver measurable improvements in visibility, engagement and conversions. This is a remote‑first role with occasional in‑person meetings in London.

Main Responsibilities

• Develop and execute content strategies aligned to SEO objectives, audience needs and commercial goals
• Produce high‑quality on‑page content (blog posts, category pages, product descriptions, guides) optimised for search and user intent
• Conduct keyword research and map keywords to content opportunities using recognised tools and data
• Optimise existing site content and meta data to improve relevance, click‑through rates and rankings
• Collaborate with SEO specialists, designers and developers to implement technical and UX‑driven content improvements
• Create briefs for freelance writers and internal stakeholders, ensuring tone of voice, SEO requirements and measurement criteria are clear
• Monitor content performance using analytics and search‑console data; produce regular reports and recommend iterative tests
• Support link‑building and outreach initiatives by producing shareable, evidence‑led content and assets
• Maintain content calendars and ensure timely delivery against project milestones
• Stay up to date with search engine algorithm changes, industry trends and content best practice

Essential Knowledge and Experience

• 1-3 years’ experience producing SEO‑led content within an agency, in‑house marketing team or content‑focused role
• Practical knowledge of keyword research, on‑page optimisation and content structuring for SEO
• Strong writing and editing skills with a portfolio of published work demonstrating clarity, accuracy and commercial awareness
• Familiarity with SEO and analytics tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush) and comfortable working with data
• Attention to detail, excellent time management and the ability to manage multiple briefs simultaneously
• Good interpersonal skills and experience collaborating with cross‑functional teams
• A results‑focused mindset with the ability to translate insights into practical content actions

Desirable

• Experience with e‑commerce content and category/product SEO
• Familiarity with CMS platforms (e.g., WordPress, Shopify) and basic HTML
• Experience commissioning and managing freelance writers
• Basic understanding of technical SEO concepts (site structure, canonicalisation, schema)

What We Offer

• Competitive salary range of £26,000 - £30,000 depending on experience
• Flexible, remote‑first working with occasional in‑person collaboration in London
• Support for professional development including training, conferences and mentoring
• Collaborative, supportive team culture that values transparency and clear communication
• 25 days annual leave plus Bank Holidays and an extra half day on your birthday and duvet days!

The Interview Process

Our interview process is designed to assess both skill and cultural fit:

• Introductory Call (30 mins, virtual) – Conversation with our Recruitment Partners to discuss your background and interest
• Practical & Portfolio Interview (45 mins, virtual) – Review of writing samples, approach to content planning and SEO outcomes
• Practical Task – A short content brief to complete within an agreed timeframe to demonstrate writing and optimisation skills
• Cultural Fit (30 mins, virtual or in‑person) – Informal chat to assess alignment with our values and team dynamics

How to Apply

Please submit your CV, a short cover letter and links or attachments to recent content pieces or case studies. Where possible, include context and measurable results (traffic, rankings or conversion improvements).

The Good Marketer is committed to fostering an inclusive and diverse workplace and encourages applications from all qualified candidates regardless of gender, age, background or disability.