At a Glance
- Tasks: Manage and optimise PPC campaigns across Google, Meta, and TikTok for lead generation.
- Company: Dynamic UK-based company focused on legal and immigration services.
- Benefits: Remote work, competitive salary, and a chance to influence business growth.
- Other info: Collaborate with a growing team in a fast-paced, remote environment.
- Why this job: Join a high-impact role that directly affects lead generation and business success.
- Qualifications: 5+ years in PPC marketing with strong experience in Google Ads and Meta Ads.
The predicted salary is between 50000 - 65000 £ per year.
Department: Marketing
Note: Remote Based Opportunity
Remuneration: Market Related dependent on skill set, knowledge, and experience
Purpose Of The Job
Our client, a UK based company, is looking for a Senior PPC Performance Marketing Expert to join the team. This position will be remotely based in South Africa. They require a candidate with strong hands-on experience in paid digital marketing, specifically within the UK legal and immigration market. This role is focused on lead generation, conversion performance and campaign scaling across Google Ads, Meta and TikTok.
Responsibilities
- Plan, launch and manage high-performing Google Ads campaigns across Search, Display, Performance Max and remarketing
- Manage Meta Ads campaigns across Facebook and Instagram with a strong focus on lead quality and conversion rate
- Build, test and optimise TikTok Ads campaigns for recruitment, legal and professional service audiences
- Carry out keyword research, competitor analysis, search intent mapping and audience targeting for UK legal services
- Monitor daily budgets, bidding strategies, CPL, CPA, ROAS, impression share and campaign performance
- Set up and maintain conversion tracking through Google Tag Manager, GA4, Meta Pixel and TikTok Pixel
- Analyse landing page performance and work with the content/design team to improve enquiry conversion rates
- Prepare clear weekly performance reports with actions, insights and next-step recommendations
Requirements
- Minimum 5 years of hands-on PPC and performance marketing experience
- Strong practical experience with Google Ads, Meta Ads and TikTok Ads
- Experience in the UK legal, immigration or professional services market is strongly preferred
- Ability to personally build, manage, optimise and scale campaigns without relying only on strategy documents
- Strong understanding of lead generation, ROI, CPL, CPA, attribution and conversion tracking
- Confident with GA4, GTM, pixels, remarketing audiences and campaign reporting
- Ability to work with landing pages, CRO recommendations and lead quality feedback
- Excellent communication skills and strong ownership of campaign results
Benefits
- Opportunity to work on serious UK legal and immigration service campaigns
- High-impact role with direct influence on lead generation and business growth
- Remote working arrangement depending on suitability
- Long-term opportunity for someone who can deliver measurable performance
- Work with a growing team across marketing, recruitment and digital operations
Senior PPC & Performance Marketing Expert (Remote Vacancy) in London employer: Selfmoneycare
Join a dynamic UK-based company as a Senior PPC & Performance Marketing Expert, where you will have the opportunity to work remotely from South Africa. This role offers a high-impact position with direct influence on lead generation and business growth in the legal and immigration sector, alongside a supportive work culture that prioritises employee development and measurable performance. Enjoy the flexibility of remote work while collaborating with a growing team dedicated to innovation and success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PPC & Performance Marketing Expert (Remote Vacancy) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working in PPC and performance marketing. Join relevant online communities or forums where you can share insights and learn from others. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. Use real data to demonstrate how you've improved lead generation and conversion rates. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads, Meta Ads, and TikTok Ads. Be ready to discuss specific campaigns you've managed and the strategies you used to optimise them. Confidence in your expertise will make a great impression!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight your experience in the UK legal and immigration market, and let us know how you can help drive performance in our campaigns.
We think you need these skills to ace Senior PPC & Performance Marketing Expert (Remote Vacancy) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior PPC & Performance Marketing Expert role. Highlight your hands-on experience with Google Ads, Meta Ads, and TikTok Ads, especially in the UK legal and immigration market. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of successful campaigns you've managed and how they relate to lead generation and conversion performance. We love a good story!
Showcase Your Results:When detailing your experience, focus on the results you've achieved. Use metrics like CPL, CPA, and ROAS to demonstrate your impact. We’re all about measurable performance, so let us know how you’ve driven success in previous roles!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Selfmoneycare
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of Google Ads, Meta Ads, and TikTok Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This role is all about hands-on experience, so be prepared to showcase your expertise in lead generation and conversion performance.
✨Understand the UK Market
Since this position focuses on the UK legal and immigration market, do your homework! Familiarise yourself with the nuances of this sector, including key competitors and trends. Being able to speak knowledgeably about the market will show that you're not just a PPC expert, but also someone who understands the context in which you'll be working.
✨Prepare for Technical Questions
Expect questions about conversion tracking, GA4, GTM, and how you analyse campaign performance. Brush up on your technical skills and be ready to explain how you set up and maintain tracking systems. Demonstrating your ability to optimise campaigns based on data will be crucial.
✨Showcase Your Communication Skills
This role requires excellent communication skills, especially when preparing performance reports and collaborating with teams. Be ready to discuss how you present insights and recommendations clearly. Highlight any experiences where your communication made a difference in campaign outcomes or team collaboration.
