At a Glance
- Tasks: Lead creative strategy and write engaging copy for impactful advertising.
- Company: Join SURI, a brand transforming oral care sustainably.
- Benefits: Enjoy 25 days annual leave, plus opportunities for growth.
- Other info: Mentor junior creatives in a dynamic, high-growth environment.
- Why this job: Shape narratives that inspire change and connect with customers.
- Qualifications: 5-6 years of agency copywriting experience and a strong portfolio.
The predicted salary is between 50000 - 60000 £ per year.
Hello, we’re SURI (Sustainable Rituals)—we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life.
At SURI, digital advertising is central to our growth. It’s the first point of discovery for millions of our future customers, and a core part of how they learn about SURI and our award‑winning products. We strive to create advertising that cuts through the clutter, not through clickbait or gimmicks, but through narratives that pique curiosity and tell our story engagingly. We want people to enjoy our ads, feel like they’ve learnt or questioned something, and be motivated to make a change.
As Senior Creative Strategist & Copywriter, you’ll own our advertising creative from concept to execution — leading big‑picture ad strategy, shaping our messaging architecture, and producing the kind of work that builds a brand as well as a business. You’ll also manage and mentor our Junior Creative Strategist & Copywriter, setting the creative standard across the team. This is not a traditional DTC performance role. We’re looking for someone with a strong agency creative foundation who is excited to apply that craft to a high‑growth consumer brand.
What You’ll Do
- Lead advertising creative strategy — own the creative direction for ad creative across all channels, including TV/video, upper funnel brand work, and paid social.
- Drive messaging strategy — develop and maintain SURI advertising voice, tone, and messaging frameworks.
- Write exceptional copy — produce high‑quality scripts, headlines, and ad copy that balance brand and performance.
- Manage and develop junior — oversee the Junior Creative Strategist’s output, provide creative direction, and support their development to ensure we build a best‑in‑class creative function.
- Own ad sequencing and creative feedback — guide editing direction, clip selection, and creative iteration.
- Collaborate with channel managers — work closely with the performance and brand team to ensure creative is optimised for results.
Requirements
- 5‑6 years of copywriting experience, primarily in a creative agency.
- A portfolio that demonstrates genuine creative craft.
- Strong strategic thinking — able to move from brand insight to campaign concept.
- Comfortable working on a single brand at depth (vs. juggling multiple clients).
- Ambition to grow into a creative leadership role as the team scales.
- Performance marketing knowledge is a plus, but not required — we’ll develop this together.
Benefits
- 25 days annual leave, plus
Senior Creative Strategist & Copywriter in London employer: Selfmoneycare
At SURI, we pride ourselves on being an exceptional employer that champions creativity and sustainability in the heart of our vibrant team culture. With a focus on personal and professional growth, we offer ample opportunities for mentorship and leadership development, alongside generous benefits like 25 days of annual leave. Join us in our mission to transform oral care while enjoying a collaborative environment that values innovative thinking and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Strategist & Copywriter in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creative flair! When you get the chance to meet potential employers, bring your portfolio along and be ready to discuss your best work. Make sure it reflects your unique style and strategic thinking.
✨Tip Number 3
Tailor your approach! Research SURI and understand their brand voice and values. When you apply, make sure your messaging aligns with their mission to transform oral care—show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to follow up! After interviews or networking chats, drop a quick thank-you note. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in the role.
We think you need these skills to ace Senior Creative Strategist & Copywriter in London
Some tips for your application 🫡
Show Your Creative Spark:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can tell a story, so make sure your application reflects that.
Tailor Your Portfolio:Your portfolio is your chance to impress us, so make it relevant! Highlight projects that align with our mission at SURI and demonstrate your ability to create compelling narratives. We want to see how you can cut through the clutter!
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your passion for oral care and sustainability, and explain why you want to join our mission at SURI. We love hearing genuine stories!
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Selfmoneycare
✨Know Your Audience
Before the interview, take some time to research SURI and its mission. Understand their approach to oral care and how they differentiate themselves in the market. This will help you tailor your responses and show that you're genuinely interested in their brand.
✨Showcase Your Creative Process
Prepare to discuss your creative process in detail. Be ready to share examples from your portfolio that highlight your strategic thinking and how you've developed compelling narratives. This is your chance to demonstrate how you can lead advertising creative strategy effectively.
✨Emphasise Collaboration
Since the role involves working closely with channel managers and mentoring junior team members, be prepared to talk about your experience in collaborative environments. Share specific examples of how you've successfully worked with others to achieve creative goals.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your interest in the role and the company. Inquire about their current advertising strategies or how they envision the future of their brand. This not only shows your enthusiasm but also helps you gauge if SURI is the right fit for you.
