At a Glance
- Tasks: Own and optimise paid acquisition campaigns across social and native channels.
- Company: Join a dynamic performance marketing team in London.
- Benefits: Enjoy private health care, hybrid working, and a competitive salary.
- Other info: Experience a vibrant culture with regular team events and growth opportunities.
- Why this job: Make an impact with data-driven marketing strategies and creative testing.
- Qualifications: 2-3+ years in paid media with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Our team is growing, and we’re looking for a Performance Marketing Specialist to join us in London. In this role, you will own the execution, optimisation, and scaling of paid acquisition campaigns across both Paid Social and Native channels. You will play a key role in driving high‑quality traffic into our landing pages and conversion journeys, working across platforms such as Meta, Snap, Taboola, Outbrain, Baidu, and other emerging channels. You will operate as a cross‑channel performance marketer, combining hands‑on campaign management, creative testing, and data‑led optimisation to deliver against Marketing priorities, H2 OKRs, and strategic growth initiatives. You will work closely with Creative, CRO, Data, and Product Operations to ensure campaigns are not only delivering volume, but doing so efficiently and with a clear focus on conversion quality and commercial impact.
Key Responsibilities
- Plan, launch, and optimise campaigns across Paid Social (Meta, Snap) and Native platforms (Taboola, Outbrain, Baidu, MSAN)
- Manage budgets, bids, targeting, and pacing to deliver against CPL, ROAS, and volume targets
- Monitor and optimise performance across key metrics (CPC, CTR, CVR, CPL, ROAS), taking action quickly
- Identify trends, risks, and opportunities in campaign data and translate these into clear optimisation actions
- Contribute to daily, weekly, and monthly reporting with concise, actionable insights
- Work closely with Creative teams to develop, test, and iterate on ad creatives and messaging
- Turn performance data into structured creative feedback and testing ideas
- Support high‑velocity testing across creatives, audiences, landing pages, and campaign structures
- Test and evaluate new channels, geographies, and verticals in line with growth initiatives
- Collaborate with CRO, UX, and Product Operations to align traffic strategy with landing page performance
- Ensure campaigns are set up correctly and performing reliably, troubleshooting issues
About You
- 2–3+ years’ experience in paid media, performance marketing, or a similar role
- Hands‑on experience across Paid Social (Meta, Snap) and/or Native platforms (Taboola, Outbrain, etc.)
- Strong understanding of performance metrics such as CPC, CTR, CVR, CPL, and ROAS
- Analytical mindset - able to interpret data, spot patterns, and act on insights quickly
- Experience working with creative testing and performance‑driven ad development
- Comfortable managing multiple campaigns and priorities in a fast‑paced environment
- Curious and proactive, with a strong desire to test, learn, and improve performance
- Strong attention to detail and sense of ownership over campaign performance
- Clear communicator who can translate data into insights and actions
- Comfortable working cross‑functionally with marketing, creative, and product teams
- Experience in regulated sectors (iGaming, finance, etc.) is a bonus
Benefits
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Paid for AI Subscription (Claude / ChatGPT / Gemini)
- Market‑Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks
Performance Marketing Specialist in London employer: Selfmoneycare
Join a dynamic and innovative team as a Performance Marketing Specialist in London, where you'll have the opportunity to drive impactful paid acquisition campaigns across leading platforms. Our company fosters a collaborative work culture that prioritises employee growth through market-leading training programmes and regular team-building activities, ensuring you thrive both personally and professionally. With benefits like hybrid working, private healthcare, and a recognition scheme, we are committed to creating a rewarding environment for our employees.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on experience in performance marketing.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics like CPC, CTR, and ROAS. Be ready to discuss how you've used data to optimise campaigns and drive conversions in your previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Performance Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight your experience with paid media and performance metrics, and don’t forget to mention any hands-on work with platforms like Meta and Taboola!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for performance marketing and how your skills align with our team’s goals. Be sure to mention specific campaigns or projects that demonstrate your expertise.
Show Off Your Analytical Skills:We love data-driven decision-making! In your application, highlight examples where you've used analytics to optimise campaigns. Mention specific metrics like CPC, CTR, and ROAS to show you know your stuff.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Selfmoneycare
✨Know Your Metrics
Make sure you’re familiar with key performance metrics like CPC, CTR, CVR, CPL, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the core of performance marketing and can hit the ground running.
✨Showcase Your Campaign Management Skills
Prepare examples of campaigns you've managed across Paid Social and Native platforms. Highlight your hands-on experience with budget management, targeting, and optimisation. This will demonstrate your ability to handle the responsibilities of the role effectively.
✨Be Data-Driven
Come equipped with insights from your previous campaigns. Discuss how you’ve identified trends and made data-led decisions to optimise performance. This will illustrate your analytical mindset and your capability to translate data into actionable strategies.
✨Collaborate and Communicate
Since this role involves working closely with creative and product teams, be prepared to talk about your experience in cross-functional collaboration. Share examples of how you’ve communicated insights and feedback to improve campaign performance, showcasing your teamwork skills.
