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- Tasks: Lead SEO and PPC strategies to boost B2B performance and drive conversions.
- Company: Join ISOQAR, a forward-thinking company empowering organisations to reach their potential.
- Benefits: Hybrid work model, personal health benefits, and opportunities for professional growth.
- Other info: Collaborate with talented teams and reduce reliance on external agencies.
- Why this job: Make a real impact by optimising digital strategies in a dynamic environment.
- Qualifications: Proven experience in SEO, PPC, and web performance for B2B lead generation.
The predicted salary is between 60000 - 80000 £ per year.
Empowering organisations to achieve their highest potential. At ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our in-house expertise.
As Head of SEO, PPC you will:
- Produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions.
- Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency.
- Ensure end-to-end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps.
- Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue.
- Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams.
- Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in-house through documentation, standards, enablement, and (where required) specialist hiring.
What you’ll need to be successful:
- Essential: Proven experience leading SEO and web performance for a B2B lead-generation website.
- Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
- Demonstrable CRO and experimentation experience.
- Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
- Hands-on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
- Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
- Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.
- Desirable: Experience working in regulated, trust-led, or high-consideration B2B sectors.
- Strong copy and messaging instincts, particularly for landing page and conversion optimisation.
- Experience beyond Google Ads (e.g., Microsoft Advertising, LinkedIn Ads) and managing B2B lead-gen/ABM-aligned paid search programmes.
- Experience building or developing a small in-house growth or web performance function.
What you'll get in return: ISOQAR has a hybrid workplace policy, where you will work from the office 3 days per week.
Head of SEO, PPC & Performance (B2B) employer: Selfmoneycare
Contact Detail:
Selfmoneycare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO, PPC & Performance (B2B)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your SEO and PPC successes. We want to see how you've driven results in the past, so make it easy for potential employers to see your impact.
✨Tip Number 3
Prepare for interviews by practising common questions related to SEO and PPC. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of SEO, PPC & Performance (B2B)
Some tips for your application 🫡
Show Your SEO & PPC Skills: Make sure to highlight your experience with SEO and PPC in your application. We want to see how you've led projects, optimised campaigns, and improved performance in a B2B context. Use specific examples to demonstrate your expertise!
Be Data-Driven: Since we love numbers, include any metrics or results from your previous roles that showcase your impact. Whether it's conversion rates, revenue growth, or campaign efficiency, let us know how you’ve used data to drive decisions.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to reflect the job description. Mention how your skills align with our needs, especially around experimentation and collaboration with internal teams.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Selfmoneycare
✨Know Your Stuff
Make sure you brush up on your SEO and PPC knowledge before the interview. Be ready to discuss your past experiences with B2B lead-generation websites, and have specific examples of how you've improved performance through technical SEO and CRO strategies.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, be prepared to talk about how you've used tools like GA4 and Google Search Console in your previous roles. Bring examples of performance reports you've created and be ready to explain how you translated data into actionable insights.
✨Experimentation Mindset
Showcase your hands-on experience with structured experimentation. Discuss specific campaigns where you tested different ads or landing pages, what you learned from those experiments, and how they impacted conversion rates and cost efficiency.
✨Communication is Key
As a Head of SEO, PPC & Performance, you'll need to align stakeholders across the business. Practice explaining complex data in simple terms and think of examples where you've successfully communicated insights to non-technical team members.