At a Glance
- Tasks: Help shape a data-driven digital marketing strategy for SMBs and create engaging content.
- Company: Join a vibrant team in the fast-growing virtual services sector.
- Benefits: Gain real-world experience, mentorship, and potential for future opportunities.
- Other info: Flexible remote work with occasional office visits in Edinburgh.
- Why this job: Make a real impact on B2B marketing while building your CV.
- Qualifications: Studying Marketing or related field with strong social media skills.
The predicted salary is between 20000 - 30000 € per year.
We're looking for a dynamic, digitally‐savvy marketing intern to help us build and execute a data‐driven digital marketing strategy targeted at our small and medium‐sized business (SMB) client base. You'll work directly with our Chief Commercial Officer and have real input into the direction of our marketing efforts – this is a really great opportunity for your CV!
You'll spend the summer:
- Researching SMB audiences and identifying the most effective digital channels to reach them
- Developing and documenting a digital marketing strategy with clear objectives, channels, messaging and KPIs
- Creating compelling content for social media, email campaigns, and the SmartPA website
- Managing and growing our social media presence (particularly focused on Instagram, Facebook, X and possibly TikTok)
- Analyzing paid digital campaigns (Google Ads, LinkedIn Ads)
- Using analytics tools to track performance and make data‐led recommendations
- Supporting SEO activities including keyword research and on‐page optimisation
- Collaborating with the wider Growth team on lead generation campaigns
- Presenting findings and strategy updates to senior stakeholders
This internship is a genuine opportunity to shape how we reach and engage the businesses that need us most.
Experience
Essential Qualifications
- Currently studying for a degree in Marketing, Digital Marketing, Business or a closely related discipline (2nd or 3rd year)
- Strong understanding of major social media platforms and digital marketing principles
- Analytical mindset — comfortable working with data and drawing actionable insights
- Excellent written communication skills with an eye for engaging copy
- Proactive, self‐starter attitude with strong organisational skills
- Genuine interest in the SMB landscape and B2B marketing
Desirable Qualifications
- Hands‐on experience with tools such as HubSpot
- Familiarity with paid social or PPC advertising
- Basic knowledge of SEO best practices
- Experience managing social media accounts (personal or professional)
- InDesign or basic design skills a bonus
Work Remotely
This is a remote role however you would be welcome to travel to our Edinburgh City Centre office from time to time. We're flexible on exact arrangements and happy to discuss what works for you.
Job Type
Full‐time, Temporary (10‐12 weeks)
What's in it for you?
- Real‐world experience building a B2B digital marketing strategy from the ground up
- Direct mentorship from a senior commercial leader
- Exposure to the fast‐growing virtual services and business automation sector
- A tangible portfolio piece: a fully developed digital marketing strategy
- Potential for ongoing or graduate‐level opportunities for the right candidate
- A hybrid working environment with time in our vibrant Edinburgh city‐centre office
Digital Marketing Intern in Edinburgh employer: Selfmoneycare
Join us as a Digital Marketing Intern and immerse yourself in a vibrant work culture that champions creativity and innovation. With direct mentorship from our Chief Commercial Officer, you'll gain invaluable real-world experience while contributing to impactful marketing strategies for small and medium-sized businesses. Enjoy the flexibility of a hybrid working environment, with opportunities for personal growth and potential career advancement in the fast-evolving virtual services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Intern in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend virtual events. You never know who might have the inside scoop on an internship opportunity.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your digital marketing abilities. This can be a great conversation starter during interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire, like us at StudySmarter. Express your interest and ask about potential opportunities.
✨Tip Number 4
Prepare for interviews by researching the company and its digital marketing strategies. Bring fresh ideas to the table – we love seeing candidates who are passionate and informed!
We think you need these skills to ace Digital Marketing Intern in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Digital Marketing Intern role. Highlight any relevant coursework, projects, or internships that showcase your understanding of digital marketing and social media.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for digital marketing and the SMB landscape. Share specific examples of how you've used data-driven strategies in the past or how you plan to contribute to our team.
Show Off Your Writing Skills:Since excellent written communication is key for this role, make sure your application is free from typos and flows well. Use engaging language that reflects your personality and aligns with our brand voice.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining the StudySmarter team!
How to prepare for a job interview at Selfmoneycare
✨Know Your Audience
Before the interview, research the SMB audience that the company targets. Understand their pain points and how digital marketing can address these. This will show your genuine interest in the role and help you connect your skills to their needs.
✨Showcase Your Creativity
Prepare examples of compelling content you've created, whether for social media or other platforms. Bring along a portfolio if possible. Highlight your ability to engage audiences through creative messaging, as this is crucial for the role.
✨Be Data-Driven
Familiarise yourself with analytics tools and be ready to discuss how you've used data to inform decisions in past projects. Mention any experience with Google Ads or social media analytics, as this will demonstrate your analytical mindset.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current digital marketing strategies and future goals. This shows your proactive attitude and genuine interest in contributing to their success, making you stand out as a candidate.
