At a Glance
- Tasks: Help shape a data-driven digital marketing strategy for SMBs and create engaging content.
- Company: Join a dynamic team in the fast-growing virtual services sector.
- Benefits: Gain real-world experience, mentorship, and potential for future opportunities.
- Other info: Flexible remote work with occasional office visits in Edinburgh.
- Why this job: Make a real impact on B2B marketing while building your CV.
- Qualifications: Studying Marketing or related field with strong social media skills.
The predicted salary is between 20000 - 30000 € per year.
We're looking for a dynamic, digitally‑savvy marketing intern to help us build and execute a data‑driven digital marketing strategy targeted at our small and medium‑sized business (SMB) client base. You'll work directly with our Chief Commercial Officer and have real input into the direction of our marketing efforts.
You’ll spend the summer:
- Researching SMB audiences and identifying the most effective digital channels to reach them
- Developing and documenting a digital marketing strategy with clear objectives, channels, messaging and KPIs
- Creating compelling content for social media, email campaigns, and the SmartPA website
- Managing and growing our social media presence (particularly focused on Instagram, Facebook, X and possibly TikTok)
- Analyzing paid digital campaigns (Google Ads, LinkedIn Ads)
- Using analytics tools to track performance and make data‑led recommendations
- Supporting SEO activities including keyword research and on‑page optimisation
- Collaborating with the wider Growth team on lead generation campaigns
- Presenting findings and strategy updates to senior stakeholders
This internship is a genuine opportunity to shape how we reach and engage the businesses that need us most.
Essential Qualifications
- Currently studying for a degree in Marketing, Digital Marketing, Business or a closely related discipline (2nd or 3rd year)
- Strong understanding of major social media platforms and digital marketing principles
- Analytical mindset — comfortable working with data and drawing actionable insights
- Excellent written communication skills with an eye for engaging copy
- Proactive, self‑starter attitude with strong organisational skills
- Genuine interest in the SMB landscape and B2B marketing
Desirable Qualifications
- Hands‑on experience with tools such as HubSpot
- Familiarity with paid social or PPC advertising
- Basic knowledge of SEO best practices
- Experience managing social media accounts (personal or professional)
- InDesign or basic design skills a bonus
Work Remotely: Yes
Schedule: This is a remote role however you would be welcome to travel to our Edinburgh City Centre office from time to time. We’re flexible on exact arrangements and happy to discuss what works for you.
Job Type: Full‑time, Temporary (10‑12 weeks)
What's in it for you?
- Real‑world experience building a B2B digital marketing strategy from the ground up
- Direct mentorship from a senior commercial leader
- Exposure to the fast‑growing virtual services and business automation sector
- A tangible portfolio piece: a fully developed digital marketing strategy
- Potential for ongoing or graduate‑level opportunities for the right candidate
- A hybrid working environment with time in our vibrant Edinburgh city‑centre office
Digital Marketing Intern employer: Selfmoneycare
At SmartPA, we pride ourselves on being an excellent employer that fosters a vibrant and supportive work culture. As a Digital Marketing Intern, you'll gain invaluable real-world experience while working closely with our Chief Commercial Officer, allowing you to make a meaningful impact on our marketing strategy. With flexible remote working options and the opportunity for ongoing career development, this role is perfect for those looking to grow in the fast-paced world of digital marketing within the dynamic Edinburgh business landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Intern
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend virtual events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that dream internship.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio showcasing your digital marketing talents. Whether it’s a blog, social media campaign, or even a mock marketing strategy, having something tangible to share can really set you apart.
✨Tip Number 3
Prepare for interviews by researching the company and its target audience. Understand their digital marketing strategies and come ready with ideas on how you could contribute. This shows initiative and genuine interest in the role!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the extra step to engage directly with us. Don’t miss out on this opportunity!
We think you need these skills to ace Digital Marketing Intern
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Digital Marketing Intern role. Highlight any relevant coursework, projects, or internships that showcase your understanding of digital marketing principles and social media platforms.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your genuine interest in the SMB landscape and B2B marketing. Share specific examples of how your analytical mindset and proactive attitude can contribute to our team at StudySmarter.
Show Off Your Creativity:Since you'll be creating content for various channels, don’t hesitate to include samples of your work or links to your social media accounts. This will give us a taste of your writing style and creativity, which are key for this role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our digital marketing strategy!
How to prepare for a job interview at Selfmoneycare
✨Know Your Audience
Before the interview, research the SMB audience that the company targets. Understand their pain points and how digital marketing can address these. This will help you demonstrate your knowledge and show that you're genuinely interested in the role.
✨Showcase Your Creativity
Prepare examples of content you've created for social media or email campaigns. Bring along a portfolio if you have one! Highlight your ability to craft engaging copy and how you can contribute to the company's digital marketing strategy.
✨Be Data-Driven
Familiarise yourself with analytics tools and be ready to discuss how you've used data to inform decisions in past projects. Mention any experience with Google Ads or LinkedIn Ads, as this will show you understand the importance of measuring success in digital marketing.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current marketing strategies and future goals. This not only shows your interest but also gives you a chance to demonstrate your analytical mindset and proactive attitude.
