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For Companies At a Glance
- Tasks: Create engaging digital content to enhance our online presence and drive customer engagement.
- Company: Join Baxi, a leading provider of heating solutions with over 150 years of innovation.
- Benefits: Enjoy 25 days holiday, flexible work options, and various employee perks.
- Why this job: Be part of the energy transition and make a real impact on sustainability.
- Qualifications: Strong understanding of digital marketing, storytelling skills, and a creative mindset required.
- Other info: We value diversity and inclusion, welcoming unique perspectives to drive our success.
The predicted salary is between 28800 - 48000 £ per year.
We make the energy transition a reality. Be a part of the movement and help shape a sustainable future for all. Come and join us!
Why work for Baxi? Baxi is a heritage heating and hot water solutions provider with big ambitions to change the way we think about and use energy. We’re focussed on driving the conversations and spearheading the change that will enable us to make this happen. Our UK & Ireland business has led engineering breakthroughs and successfully adapted to be a leader in our industry for over 150 years.
About the Role
We are looking for a creative and data-driven Digital Content Writer / Creator to enhance our online presence, improve the customer experience, and drive revenue through engaging and informative digital content. This role will be key in creating demand for Baxi’s products and services online, ensuring we attract, engage, and convert customers through high-quality content that feeds the marketing funnel.
On a daily basis you’ll be responsible for, but not limited to:
- Develop and execute a content strategy aligned with our digital marketing objectives, customer needs, and brand positioning.
- Create compelling digital content, including website copy, blog posts, social media content, email campaigns, and video scripts.
- Work closely with product and marketing teams to translate technical information into engaging, customer-friendly content.
- Ensure all content is optimised for SEO, user experience, and conversion.
- Develop lead-generating content such as downloadable guides, case studies, and interactive tools to nurture prospects through the funnel.
- Create content that attracts, engages, and educates potential customers, driving awareness and interest in our products and services.
- Support inbound marketing efforts by producing content for lead generation campaigns, including landing pages, gated content, and nurture emails.
- Work closely with paid media teams to optimise content for PPC, display, and paid social campaigns that generate demand and feed the sales funnel.
- Identify key digital touchpoints where content can influence customer decision-making and increase conversions.
- Monitor trends and competitor activity to inform content strategies and improve performance.
- Collaborate with UX designers and web developers to enhance the online customer journey and improve website performance.
- Maintain and update website content, ensuring accuracy, relevance, and alignment with business goals.
- Conduct content audits and user research to identify areas for improvement.
- Track and analyse content performance using tools like Google Analytics, social media insights, and SEO software.
- Use data-driven insights to refine content strategies and optimise for better engagement and conversions.
- Report on key content KPIs and present recommendations for improvement.
About you:
To be successful in your application you’ll need to have experience:
- Strong understanding of digital marketing principles, including SEO, UX, lead generation, and social media marketing.
- Excellent storytelling skills with the ability to simplify technical topics for different audiences.
- Creative mindset with an eye for detail and a passion for delivering high-quality content.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
What we offer:
Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.
Diversity and inclusion:
We’re a heritage manufacturer that provides heating solutions to customers all over the UK. We know having a diverse workforce that reflects our mission and our expansive customer base is not only good for you, it’s great for us! We welcome each and everyone of the differences that make our people intrinsically unique and able to contribute to the growth and success of our organisation. We are an equal opportunity employer and value diversity at our company.
Digital Content Writer / Creator employer: Selfmoneycare
Contact Detail:
Selfmoneycare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Writer / Creator
✨Tip Number 1
Familiarise yourself with Baxi's brand and product portfolio. Understanding their heritage and current offerings will help you create content that resonates with their audience and aligns with their marketing objectives.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially in SEO and content creation. This knowledge will enable you to craft engaging content that not only attracts but also converts potential customers.
✨Tip Number 3
Network with professionals in the heating and energy sector. Engaging with industry experts can provide insights into customer needs and preferences, which will enhance your content strategy.
✨Tip Number 4
Prepare to showcase your storytelling skills by creating a portfolio of diverse content types. Highlight your ability to simplify technical topics and engage different audiences, as this is crucial for the role.
We think you need these skills to ace Digital Content Writer / Creator
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Digital Content Writer / Creator position. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Your CV should reflect your experience in digital marketing, content creation, and SEO. Use clear headings, bullet points, and quantifiable achievements to make it easy for the hiring team to see your qualifications at a glance.
Write a Tailored Cover Letter: In your cover letter, express your passion for the energy transition and how you can contribute to Baxi's mission. Mention specific examples of your previous work that demonstrate your storytelling skills and ability to create engaging content.
Showcase Your Portfolio: If you have a portfolio of your previous work, include a link in your application. Highlight pieces that showcase your ability to simplify technical topics and engage different audiences, as this is crucial for the role.
How to prepare for a job interview at Selfmoneycare
✨Showcase Your Storytelling Skills
As a Digital Content Writer, your ability to tell compelling stories is crucial. Prepare examples of how you've simplified complex topics in the past, and be ready to discuss your creative process during the interview.
✨Demonstrate Your Understanding of SEO
Since SEO is a key part of the role, brush up on the latest trends and techniques. Be prepared to discuss how you would optimise content for search engines and improve user experience.
✨Prepare for Collaboration Questions
This role requires working closely with various teams. Think of examples where you've successfully collaborated with others, especially in marketing or product development, and be ready to share these experiences.
✨Bring Data-Driven Insights
The job involves tracking and analysing content performance. Familiarise yourself with tools like Google Analytics and be prepared to discuss how you've used data to inform your content strategies in previous roles.
