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- Tasks: Create engaging copy for diverse marketing channels and collaborate with a creative team.
- Company: Join SunLife, a dynamic company focused on innovative marketing strategies.
- Benefits: Enjoy competitive pay, a fun office environment, and opportunities to give back.
- Why this job: Make your mark in a creative role that drives customer engagement and response.
- Qualifications: Experience in copywriting and direct marketing, with strong communication skills.
- Other info: Be part of a supportive team that values fresh ideas and collaboration.
The predicted salary is between 28800 - 48000 ÂŁ per year.
The Copywriter role at Sunlife is a great opportunity to partner with our Senior Art Director to create a strong creative team supporting SunLife’s marketing campaigns and visual identity. You’ll be using your skills to deliver concise persuasive copy, but we’d also like you to bring some creativity and conceptual ability.
On a day‑to‑day basis, you’ll work closely with Designers and the Marketing team to deliver clear, compliant and effective copy across multiple channels. Our business is almost entirely direct‑marketing focused so you’ll need to be comfortable with copy designed to provoke action.
Here’s what you’ll do for us:
- You’ll apply your creative and conceptual experience to deliver copy across multiple financial products.
- You’ll work across a range of media including mail packs, inserts, press ads, door drops, TV, radio, META, webcopy, email and more.
- You’ll build a passionate understanding of how to engage the over‑50s customer.
- You’ll be able to flex between different products such as life insurance, equity release, funeral plans, travel insurance and general insurance.
- You’ll build challenging creative that engages our customers to respond and buy.
- You’ll be quick to take a brief and produce relevant, customer‑centric copy.
- You’ll quickly be able to understand the Regulatory Guidelines for our industry, which will be applied to your copy.
Here’s what we will do for you:
As well as offering a creative and exciting office environment on the riverside in Bristol, we offer a competitive remuneration and benefits package. Our Brightening Squad work hard to make SunLife a fun place to work and together with various charitable events throughout the year there’s always a chance to Give Back.
How you’ll be successful:
- You’ll brainstorm your copy ideas and concepts with the experts around you.
- You’ll be flexible to work across different media channels.
- You’ll champion the SunLife tone of voice which will shine through in your copy.
- You’ll seek out opportunities to learn about the customer and draw on the knowledge around you to support your understanding.
- You’ll demonstrate flexibility in how you manage your workload and priorities.
- You’ll have an eye on competitor copy with ideas of how to gain the edge.
- You’ll demonstrate an inquisitive mind that enables you to get to the nub of the brief.
- You’ll work with Compliance to ensure copy meets regulatory requirements.
- You’ll quality control your own work to ensure minimal re‑work is required.
Who you’ll be working with:
- Chief Marketing Officer
- Marketing Managers
- On‑site creative team and external agency partners
- Senior Art Director
What we want you to bring to the table:
- Long copy experience.
- Expert skills of accurate, concise and correct copy.
- Direct marketing experience, with an understanding of how to drive response.
- Experience in financial services products & environment (desirable).
- Confident and assured to deal with stakeholders.
- Adaptable and flexible to cope with changing business needs.
- Strong communication skills.
- Ability to organise and prioritise workload.
- Stamina to work to tight deadlines.
What it feels like to work here:
SunLife is a small business that’s seen lots of change. You’ll be confident working in a small, busy team that’s supportive and collaborative, and you’ll enjoy bringing fresh, creative thinking to work that’s genuinely rewarding.
Copywriter in Bristol employer: Selfmoneycare
Contact Detail:
Selfmoneycare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter in Bristol
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at SunLife or similar companies. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring a portfolio that highlights your best copywriting work. Tailor it to reflect the kind of projects SunLife is involved in, so they can see how you’d fit right in.
✨Tip Number 3
Prepare for the interview like it’s a big creative pitch. Research SunLife’s marketing campaigns and think about how you could contribute. Be ready to discuss your ideas and how you can engage their target audience, especially the over-50s.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the SunLife team. Let’s make it happen!
We think you need these skills to ace Copywriter in Bristol
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your creative flair shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can deliver persuasive copy that stands out.
Tailor Your Application: Make sure to customise your application for the Copywriter role at SunLife. Highlight your experience with direct marketing and financial products, and demonstrate how you can provoke action with your words. We want to see how you fit into our team!
Keep It Clear and Concise: We love clear communication, so make sure your application is easy to read and straight to the point. Avoid jargon and fluff; instead, focus on delivering your message effectively. This will show us you understand the importance of concise copy.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at SunLife!
How to prepare for a job interview at Selfmoneycare
✨Know Your Copy
Before the interview, brush up on your copywriting skills and be ready to discuss your previous work. Have examples of your best pieces handy, especially those that demonstrate your ability to provoke action in direct marketing.
✨Understand the Audience
Familiarise yourself with the over-50s demographic and think about how your copy can engage them. Be prepared to share ideas on how you would tailor your writing to resonate with this audience during the interview.
✨Showcase Your Creativity
Bring a few creative concepts or ideas to the table that align with SunLife’s marketing campaigns. This will not only show your initiative but also your understanding of their brand and tone of voice.
✨Be Ready for Compliance Questions
Since the role involves working within regulatory guidelines, be prepared to discuss how you ensure your copy meets compliance standards. Think of examples where you've navigated these challenges in your past work.
