Copywriter 12m FTC in Birmingham

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the role: We are a dynamic marketing team embedded within our client’s organisation, one of the country’s leading Financial Services brands. Our passion is delivering world-class marketing content that drives results within a fast-paced and highly regulated space.

Working in partnership with the OLIVER team and our client, the Copywriter will create engaging, powerful, and impactful copy for digital collateral including web pages, email campaigns, social media assets, presentations, and other digital marketing mediums, along with offline collateral including DM, instore, out of home and internal comms. Captivating copy plays a key role in ensuring an engaging and memorable customer journey.

The Copywriter will have strong experience writing and adapting copy for traditional digital and print mediums. You will be well versed in interpreting brand TOV guidelines and using them to help guide and influence personalised and tailored communications that are specific to the channel that the copy is intended for. You will know what good copy looks like and will be knowledgeable in knowing what makes traffic click.

What you will be doing:

• Craft compelling and original copy for a variety of financial services marketing materials across digital and print channels.
• Edit and validate existing marketing copy across the channel mix maintaining a consistent brand voice and tone across all marketing materials.
• Generate engaging, customer-focused content that brings complex financial subject matters to life to elevate engagement and create memorable customer experiences.
• Translate complex financial concepts into easily digestible and engaging language for a diverse target audience.
• Collaborate with the onsite OLIVER team and client marketing team members and wider stakeholders to understand project objectives, target audiences, and key messages.
• Understand and interpret marketing challenges and communication objectives to help scope solutions with clients as an extension of their team.
• Juggle multiple projects and deadlines efficiently in a fast-paced environment, while adding value to every step of the project journey.
• Work closely with the team to deliver copy requirements ensuring consistency and accuracy across all messaging to the agreed briefs and established brand guidelines.
• Form close relationships with the wider client marketing team and stakeholders to source product and audience information and unique selling points to help promote our client’s product offerings.
• Stay up to date on financial industry trends and regulations to ensure copy is accurate and compliant.

What you need to be great in this role:

• A proven track record of creating high-impact marketing copy within a regulated industry, ideally the financial services industry.
• A good understanding of regulated services and consumer duty, with a commitment to producing high-quality, engaging content.
• Impeccable grammar, editing, and proofreading skills.
• Strong creative brainstorming and conceptual thinking abilities.
• Excellent communication and interpersonal skills with the ability to clearly articulate ideas and collaborate effectively with a team.
• Ability to work independently and proactively manage projects to completion.
• A passion for regulated services and a commitment to producing high-quality, engaging content.
• A record in creating immaculate copy that stands out from the crowd.
• Proactive, solution-focused self-starter with a positive attitude and a strong work ethic.
• The ability to work well under pressure and manage workloads and multiple projects effectively.
• An excellent team player who is collaborative and adept at building relationships with stakeholders at all levels.
• A technology enthusiast, who embraces all that technology and AI can bring to the workplace.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.