At a Glance
- Tasks: Execute exciting CRM and digital marketing strategies to engage customers globally.
- Company: Join a luxury fashion brand with a focus on innovation and growth.
- Benefits: Competitive salary, hands-on experience, and a vibrant team culture.
- Other info: Opportunity to collaborate with diverse teams and grow your career in fashion marketing.
- Why this job: Be part of a dynamic team shaping customer experiences in the luxury market.
- Qualifications: 2+ years in CRM or digital marketing, strong attention to detail, and excellent communication skills.
The predicted salary is between 35000 - 45000 £ per year.
Self-Portrait is seeking a commercially minded Digital Marketing Executive to support the execution of customer acquisition, retention and engagement strategies across CRM and digital marketing channels. This role will primarily focus on CRM, supporting the planning, execution and optimisation of email and SMS communications across multiple international markets. The role will also support broader growth marketing initiatives, including paid social activity, audience management, reporting and campaign coordination. This is an exciting opportunity for a detail-oriented marketer who is passionate about customer behaviour, data-driven decision making and luxury fashion.
Key Responsibilities
- Build, schedule and deploy email and SMS campaigns across UK, EU, US and Rest of World markets.
- Support the delivery of the CRM calendar, ensuring campaigns are executed accurately, on time and in line with brand guidelines.
- Conduct thorough QA checks across links, personalisation, segmentation and creative assets.
- Build and maintain customer segments and audiences to support campaign targeting and automated journeys.
- Support the management and optimisation of lifecycle programmes, including Welcome, Browse Abandonment, Cart Abandonment, Back in Stock, Post Purchase and Re-engagement journeys.
- Produce regular campaign performance reports, identify insights and support A/B testing initiatives.
- Support paid social activity across Meta, including audience creation, customer list uploads, campaign coordination and performance reporting.
- Support the execution of seasonal campaigns, collection launches and promotional activity across CRM and growth channels.
- Work closely with Ecommerce, Graphics, Buying and Customer Service teams, as well as external agencies and platform partners.
Essential
- 2+ years' experience in CRM, digital marketing or ecommerce.
- Experience using an ESP such as Klaviyo, Ometria or similar.
- Excellent attention to detail and organisational skills.
- Strong written communication skills.
- Proficiency in Excel or Google Sheets.
Desirable
- Experience within a fashion, luxury or ecommerce business.
- Experience with Shopify and/or Meta Ads Manager.
- Experience with SMS marketing.
- Familiarity with Google Analytics (GA4).
- Understanding of customer lifecycle marketing and retention strategies.
- Basic HTML knowledge.
Digital Marketing Executive (CRM & Growth) employer: Self-Portrait
Self-Portrait is an exceptional employer that fosters a dynamic and collaborative work environment in the heart of London. With a strong focus on employee growth, we offer opportunities for professional development and the chance to work alongside passionate individuals in the luxury fashion sector. Our commitment to innovation and data-driven marketing ensures that every team member can contribute meaningfully to our success while enjoying a vibrant company culture.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive (CRM & Growth)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, especially those related to CRM and growth. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in customer acquisition and retention.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your relevant experience in CRM and digital marketing to stand out.
We think you need these skills to ace Digital Marketing Executive (CRM & Growth)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience in CRM and digital marketing, especially any work with email and SMS campaigns. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for customer behaviour and data-driven decision making. Let us know why you're excited about working in luxury fashion and how you can contribute to our growth.
Show Off Your Attention to Detail:Since this role requires excellent attention to detail, make sure your application is free from typos and errors. We appreciate candidates who take the time to double-check their work, so show us that you care!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Don’t miss out!
How to prepare for a job interview at Self-Portrait
✨Know Your CRM Tools
Make sure you’re familiar with the email service providers mentioned in the job description, like Klaviyo or Ometria. Brush up on how to build and segment audiences, as well as how to deploy campaigns. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Showcase Your Attention to Detail
Since this role requires a keen eye for detail, prepare examples of how you've successfully executed campaigns in the past. Talk about how you conducted QA checks and ensured everything was perfect before launch. This will demonstrate your commitment to quality and accuracy.
✨Understand Customer Behaviour
Be ready to discuss your insights into customer behaviour and how it influences marketing strategies. Share any experiences where you used data-driven decision-making to improve campaign performance. This will highlight your analytical skills and passion for understanding customers.
✨Prepare for Collaboration
This role involves working closely with various teams, so think of examples where you’ve collaborated effectively in the past. Whether it’s with Ecommerce, Graphics, or external partners, showing that you can work well with others will be key to impressing the interviewers.
