At a Glance
- Tasks: Support SEO strategies, optimise content, and analyse performance to attract quality leads.
- Company: Dynamic marketing team in a forward-thinking company based in Stockport.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on learning and development.
- Why this job: Join a creative team and make an impact on digital marketing strategies.
- Qualifications: Around two years' experience in SEO or digital marketing and strong analytical skills.
The predicted salary is between 26000 - 31660 £ per year.
- Stockport
- Hybrid
Job Description
Role title
SEO Marketing Executive
Department
Strategy & Marketing
Reports to
- SEO Manager
- Scope of Role
The Marketing Team ensures the brand is presented consistently and delivers strategic and tactical activity that supports sales and business growth.
The SEO Marketing Executive supports the SEO Manager in attracting relevant audiences through search and improving their journey from website visit to qualified demand.
The role combines SEO, content optimisation, performance analysis and conversion improvement, contributing ideas and recommendations based on audience, search and commercial insight.
- Objectives for Role
- Deliver allocated elements of the marketing plan and report on their effectiveness.
- Support SEO, AEO and paid search activity to attract relevant audiences and generate quality leads.
- Research target audiences, Ideal Customer Profiles (ICPs), competitors and search intent to identify content and demand opportunities.
- Plan, write and optimise website content, including copy, headings, metadata, internal links and calls to action.
- Produce SEO content briefs with clear audience, keyword and structural recommendations.
- Review and improve content based on organic visibility, engagement and conversion performance.
- Implement on-page SEO and support technical improvements, including redirects, broken links, indexing, sitemaps and structured data.
- Complete SEO quality checks for website updates, launches and migrations.
- Support conversion optimisation across key website journeys, landing pages, calls to action and forms.
- Analyse which pages, topics and search terms generate relevant traffic, enquiries and qualified leads.
- Monitor SEO and website performance, translating data into clear insights and recommended actions.
- Support ethical link-building and digital PR activity.
- Maintain marketing systems and tools in line with agreed processes.
- Work with agencies and internal stakeholders to deliver agreed activity and business objectives.
- Keep up to date with developments in SEO, AEO, generative search and LLM-led discovery.
Person Specification
Essential
- Around two years’ experience in SEO, digital marketing or a related role.
- Strong analytical and problem-solving skills.
- A marketing or relevant digital qualification, or working towards one.
- Experience using SEO and analytics platforms such as Moz, Semrush, Google Analytics 4, Google Search Console, Google Tag Manager, Screaming Frog and Power BI.
- Experience working with CMS platforms such as Word Press, Open Text, Drupal or Magento.
- Strong written English, proofreading and editing skills, with the ability to produce clear and engaging website copy.
- Understanding of keyword research, search intent, on-page SEO and internal linking.
- An interest in customer journeys, conversion optimisation and how digital marketing contributes to lead generation.
- Ability to interpret performance data, identify trends and explain recommended actions.
- Commercial curiosity and a desire to understand the quality and business impact of digital activity.
- High attention to detail and confidence carrying out website and content quality assurance.
- Ability to manage multiple priorities and collaborate with content, demand generation, web development, product and sales stakeholders.
- Self-motivated, collaborative and keen to learn.
Desirable
- Experience of Hub Spot or another marketing automation and CRM platform.
This job description is not a definitive list of the key deliverables or objectives for the role. They may be subject to change.
SEO Marketing Executive in Stockport employer: Self Money Care
Self Money Care is an exceptional employer that fosters a vibrant and collaborative work culture, perfect for creative minds eager to make an impact in the digital content landscape. With a strong emphasis on employee growth, you will have access to numerous opportunities for professional development while working in a dynamic environment that values innovation and teamwork. Located in a thriving hub for music and entertainment, this role offers unique advantages, including the chance to engage with diverse content and audiences, making your contributions truly meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Marketing Executive in Stockport
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Self Money Care and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Self Money Care are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Self Money Care on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Self Money Care. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Marketing Executive in Stockport
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Self Money Care. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Self Money Care:Show us that you’ve done your homework! In your application, briefly mention what you admire about Self Money Care’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Self Money Care
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Self Money Care will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Self Money Care, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
