At a Glance
- Tasks: Lead SEO strategy and build a team to drive organic growth in iGaming and Rewards.
- Company: Quantum connects global brands with consumers, simplifying buying decisions through data-driven marketing.
- Benefits: Enjoy private healthcare, hybrid working, competitive salary, bonuses, and AI subscriptions.
- Other info: Join a vibrant team with regular happy hours and opportunities for professional growth.
- Why this job: Shape the future of SEO in a dynamic environment and make a real impact.
- Qualifications: 8+ years in SEO with leadership experience and a strong technical background.
The predicted salary is between 63000 - 77000 £ per year.
At Quantum, we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity. Our mission is clear, to help smarter, faster buying decisions. Our vision is to be the world’s most used digital comparison service, delivering value and simplicity to millions.
We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale. With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.
We're hiring for a Head of SEO to own organic search presence across our iGaming and Rewards propositions in the UK and US. This is a build role: you'll set the strategy, hire the team and put the tooling and processes in place to execute.
You'll turn organic search into a predictable, compliant growth channel measured on commercial outcomes, not just rankings. That means registrations, purchases and revenue for iGaming, and sign-ups and active members for Rewards. You'll look after four sites: cashback.co.uk, joincustard.co.uk, strikewild.co.uk and slotswise.com.
Key Responsibilities
- Set and own the organic search strategy for iGaming and Rewards across the UK and US, with clear targets and a 12-month roadmap.
- Prioritise by commercial value: focus effort on the verticals, states, merchants and page types that drive purchases, revenue and member growth.
- Own the SEO budget and make the case for investment in people, tools, content and links.
- Work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match merchant deals and launch plans.
Building the team
- Hire and lead a team from scratch, starting with the roles the roadmap needs most (for example, technical SEO, content SEO, outreach).
- Decide what to build in-house and what to outsource, and manage agencies and freelancers where it makes sense.
- Set the processes, playbooks and tooling the team runs on.
Technical SEO
- Own site health across our properties: crawlability, indexation, site architecture, Core Web Vitals, structured data and internal linking.
- Work with product and engineering to put SEO into templates, releases and migrations from the start.
- Build scalable page frameworks for reviews, comparisons, offers and state or market landing pages.
Content and authority
- Set the content strategy and editorial standards, with E-E-A-T and YMYL expectations built in.
- Lead a safe, sustainable approach to digital PR and link acquisition in competitive, closely watched SERPs.
- Shape our approach to AI-powered search, AI Overviews and generative engine optimisation (GEO) so our brands are cited and trusted.
Markets and compliance
- Run distinct UK and US plans that reflect each market's regulation, search behaviour and competition.
- Plan US state launches so content and authority are ready ahead of go-live.
- Make sure every page meets UKGC, ASA/CAP, US state and responsible gambling requirements.
Measurement
- Build reporting that links organic traffic to clickouts, registrations, purchases and revenue.
- Track rankings, share of voice and competitor movement, and act on what the data shows.
- Report performance and forecasts to the leadership team.
About You
- 8+ years in SEO, with at least 3 years leading SEO strategy and people.
- A track record of growing organic revenue in iGaming, affiliate or another highly competitive, regulated vertical.
- Hands-on depth in technical SEO, and the credibility to work as a peer with engineering.
- Experience hiring and building a team, or a clear plan for how you'd do it.
- Working knowledge of UK and US gambling regulation and what it means for content and marketing.
- Deep understanding and practical application of AI, GEO and the impact on organic search visibility.
- Commercial sense: you can forecast, build a business case and tie your work to revenue.
- Strong command of the core toolset, for example Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, and BigQuery or SQL.
- Clear communication with senior, commercial and technical audiences.
Nice to have
- Experience launching in newly regulated US states.
- Background in rewards, cashback, loyalty or comparison sites.
- Experience with programmatic or templated SEO at scale.
- Experience running site migrations or consolidations.
What You’ll Get
- Private Health Care (Bupa).
- Hybrid Working (3 days in office).
- Travel Insurance.
- Competitive Base Salary.
- Company Bonus Scheme.
- Paid for AI Subscription (Claude / ChatGPT / Gemini).
- Market-Leading Training Programme.
- Recognition & Reward Scheme.
- Annual Company Conference.
- Regular Happy Hours & Team Lunches.
- Free Coffee, Drinks & Snacks.
Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.
Head of SEO in London employer: Self Money Care
Self Money Care is an exceptional employer that fosters a vibrant and collaborative work culture, perfect for creative minds eager to make an impact in the digital content landscape. With a strong emphasis on employee growth, you will have access to numerous opportunities for professional development while working in a dynamic environment that values innovation and teamwork. Located in a thriving hub for music and entertainment, this role offers unique advantages, including the chance to engage with diverse content and audiences, making your contributions truly meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Head of SEO in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Self Money Care are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Head of SEO in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Self Money Care. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Self Money Care:Show us that you’ve done your homework! In your application, briefly mention what you admire about Self Money Care’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Self Money Care
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Self Money Care will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Self Money Care, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
